South by Southwest officially kicks off this weekend, and the Cisco Media Solutions Group is busy getting ready for this year’s festivities. If you missed our previous blog posts, you can read up on all of the events in which CMSG will be participating, including the hottest show at SXSW, Killers, Lasers, Papers.
If you're a media exec in charge of marketing a content brand, or a technologist tasked with developing cutting-edge online experiences for your portfolio, then you're probably at SXSW to discuss the social revolution taking place in the business of and the experience with entertainment content.
Over the last couple of years, executives and entertainers alike have begun to harness the power of "social." Artists have flocked to Twitter and Facebook to launch projects and connect with fans. Media companies have incorporated social into their promotion campaigns and built communities of fans around their content. All of this is great, but questions remain around the long-term value of these efforts:
- How do you convert social engagement to new revenue streams?
- How do you turn a social snacking experience into a long-term relationship between consumers and your branded content?
- What's the right mix of social components for your brand, and how do you get them to achieve the objectives you have? (Or more fundamentally, what IS your strategy for how you're using social technologies?)
- How can you scale the successes you've had with one site/artist/brand to an entire portfolio of brands? Read More »
Tags: atlantic, billboard, cisco eos, CMSG, entertainment, killerslaserspapers, social, social entertainment, social media, south by southwest, sxsw
It’s that time of year again, when the media, entertainment and technology worlds collide in Austin, Texas for South by Southwest. This year, Cisco Media Solutions Group is taking the nine days of SXSW to show everyone how the business and experience of entertainment is evolving. During SXSW you will be able to find Cisco everywhere – from the conference speaking track, to the expo floor, to musical events and parties.
One thing we are particularly excited for is our partnership with Atlantic Records. This year Cisco will be the presenting sponsor for two Atlantic showcases, including the Killers, Lasers, Papers show featuring Grammy-winner Cee Lo Green, Grammy-winner Lupe Fiasco, and Wiz Khalifa (at La Zona Rosa, Thursday March 17th) and the Chop Shop Records showcase (at Brush Square Park, Saturday, March 19th) Indie Rock day.
Can’t make it to Austin for the shows? No problem. Cisco and Atlantic Records will be streaming the Killers, Lasers, Papers show LIVE globally via a Cisco Eos-powered site, each of the artist sites, and even on RollingStone.com. This means whether you are in the front row, or in Butte, Montana, you won’t miss the hottest show at SXSW action. In addition to the performance, there will be numerous opportunities for fans to win prizes during before, during and after the live event, and online. Be sure to register for the live stream and contests at http://www.killerslaserspapers.com/.
Want to hear more about how Cisco Eos and the rise of social entertainment is changing the music, film and entertainment landscape? Then be sure to check out:
(MORE) Read More »
Tags: atlantic records, cee lo, cee lo green, Cisco, cisco eos, Cisco Media Solutions Group, elektra records, grammy, lupe fiasco, rolling stone, social entertainment, south by southwest, sxsw, warner music group