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Cisco Partner Weekly Rewind – September 26, 2014

September 26, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Marlowe Fenne continued his series leading up to Interop NY. This week, he stopped by the Partner Blog to discuss using customer intelligence to fuel business growth in his blog “Growing Sales and Increasing Market Response with the ‘Right Stuff.”

Be sure to check out insights from Marlowe and let us know what you think. If you’re interested in more information on Interop NY, that is available as well.

What is your Credibility Factor?

Karin Surber shared her personal experience and wisdom into what makes a successful sales force in her ongoing series on the Partner Blog. This week, she focused on building credibility and how vital it is to maintaining strong business relationships. Those relationships may not bear fruit instantly, but in the long run, your credibility is worth more in future sales than any short term gain or quick deal.

Karin’s blog is full of valuable insight for your sales force, from a brand new sales person just starting out, to a veteran of the industry. Give Karin’s blog a read and join the conversation! Read More »

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Growing Sales and Increasing Marketing Response with the “Right Stuff”

In this new era of big data, every savvy Partner wonders how can we use more customer intelligence to fuel our business. How do we use it to gauge when to approach customers? How do we use it to identify new opportunities, migrate customers, customize solutions, and get to real business outcomes faster? As the pace and scale continues to increase, some of us feel a little like test pilots the movie The Right Stuff who are constantly pushing the envelope to new heights.

Here are some innovations we’re using to drive breakthroughs in the sales and marketing of Cisco technologies. Using some of these “right stuff” tips, you can take your sales and marketing results to the next level: Read More »

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Cisco Partner Weekly Rewind – September 19, 2014

September 19, 2014 at 8:02 am PST

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Cisco made an exciting announcement this week in security this week with the industry’s first threat-focused next generation firewall – the Cisco ASA with FirePOWER Services – as well as enhancements to Cisco’s Security Channel Partner Program. Al Jacobellis provides an overview and discusses two major security specializations and incentive programs to help drive growth and relevance for our partners in his blog Igniting Security at Cisco.

Starting the Conversation with Business Outcomes

In Grow Your Leads and Increase Deal Size with Personalization, Marlowe Fenne (@mfenne) details how a small innovative team at Cisco is meeting with all kinds of success when beginning customer meetings with a discussion that focuses on customer-centric goals – business outcomes – to get a heart at the solution selling.  Starting the conversation this way at recent events increased the number of qualified lasts by 27 percent and the average deal size by 70 percent.

Wow, who wouldn’t want to enjoy this bump in the bottomline? If you’ll be at upcoming Cisco event like Interop (Sept. 29 – Oct. 3), stop by and ask to participate in a VIP Booth Tour. Read More »

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Grow Your Leads and Increase Deal Size with Personalization

Starting customer meetings with business outcome discussions sounds great in theory. But how much difference does it really make? A huge difference. Here’s how it works.

Figure 1 Las Vegas

Engaged customers participating in a VIP Booth Tour at Interop Las Vegas

For the past year, a small, innovative team has been engaging customers in new ways at several large Cisco events. Essentially, we’ve been turning our technology-centric approach on its head and beginning hundreds of customer meetings with a business priority discussion.

Of course, we always get to the technology, but by starting with some very clear customer-centric goals for each meeting, the engagement processes – and results -- have improved dramatically. Since the program inception at CiscoLive! Milan last January, the number of qualified leads per event has increased by 27 percent, and average deal size has increased by 70 percent. Customer satisfaction scores have also gone up, so there are many clear benefits to this approach for everyone selling Cisco solutions. Read More »

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Cisco Partner Weekly Rewind – September 12, 2014

September 12, 2014 at 7:49 am PST

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

The key takeaway in this week’s Cisco Partner blog is the power shift in the tech buying centers to lines of business decision makers for greater business outcomes.

Raja Sundaram (@rajasundaram) details the changing IT consumption economics and how it’s impacting the business of technology. As such customers are looking for more from their partners. They’re looking for partners to help them to share the risk and reward, and even guarantee a specific business outcome. Cisco’s portfolio and partner programs are evolving to address the shift – all of which make for increased partner opportunity and profitability.

Additionally, Marlowe Fenne (@mfenne) highlights a new “intelligence” tool for partners called Solution Central that unlocks new sales opportunities by narrowing in on the business priorities of your customer. Each of these business priorities is linked to a specific Cisco Enterprise Networks solution, and it includes relevant solution capabilities, case studies, overviews, and links to key assets that will help you create new opportunities. Bookmark this page – you won’t regret it.

Partner Solution Central page Read More »

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