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SUMMARY: Open at Cisco is Moving!

“In our collective eagerness to talk about our growing list of cloud offerings, emerging cloud strategies, and contributions to the cloud community, we all started blogging from different places. The data center folks were talking about Cisco’s cloud-optimized hardware on one blog, the open source enthusiasts were talking about OpenStack and the Metacloud acquisition on another (this one), and still other groups were discussing cloud security and cloud as it relates to SDN on other blogs.”

Read Ali Amagasu’s full post here:
Open at Cisco is Moving!

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ISVs Moving to the Cloud – New Partners

In my previous Cisco Blog post, I discussed the business models an ISV can deploy in moving to the Cloud. In this Cisco Blog, I’ll discuss one of the most important parts of any software company’s business model: the cost of sales.

Cost of Sales is Highest Cost for any Software Business

cost of sales and marketing

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Traditional ISVs – Transform your Business into the World of Cloud Computing

If you’re a traditional on-premises software company, you’re in the right place. Today, I will talk about how cloud computing can transform your business. In a subsequent Cisco Blog, I’ll discuss the implication this move will have on your sales and distribution strategy.

Model One Business Model

Traditional software companies have operated in a Model One Business Model. In this on-premises model, the customer buys a perpetual license for software and then pays annual support and maintenance fees, which turn out to be another kind of subscription revenue stream.  While that might seem to be the end of the cost to the customer, it’s not. The customer is going to have to spend money managing the software – and it’s not cheap.

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SUMMARY: Moving to the Cloud

Stay tuned for the next installments of our Moving to the Cloud series.

In the meantime, please add your comments or questions to the previous posts:

Seven Ways to Move to the Cloud

Seven Software Business Models – Part 1

Seven Software Business Models – Part 2



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Off the Shelf and into Production – grow your lifecycle services business now!

There has never been a better time to take inventory with your customers. By asking them if you can help them assess their software investments to turn dormant “shelf-ware” into “productive-ware, you will begin to discover new business, and new opportunities to sell services that support the entire software lifecycle.

Every customer wants to be as effective with the software investments they make and wants to quickly realize the return on their investments. Your work to discover activation opportunities or adoption and usage increases is just the beginning of adding value to your customers!

There are a lot of reasons why this is important – but here are my top three: Read More »

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