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Join Us at BBWF 2014

October 9, 2014 at 6:58 am PST

Written by Greg Nehib, Cisco Senior Product Marketing Manager nehib-1

Network functions virtualization (NFV) and Software Defined Networking (SDN) will get a lot of interest this year at BBWF 2014 Broadband World Forum 2014 as carriers seek to make networks more agile and efficient. In talking to both service providers and large enterprises, it’s clear that we are already in another major transition in the networking industry.

I’ve spoken with many talented individuals about what NFV and SDN means to their networks.  Some of these visions are very broad and long ranging and some are more narrowly focused on delivering or optimizing a single service very quickly.  It’s clear that NFV has already been deployed in many different service applications while SDN has been noticeably slower to develop a focused following.  Even in the case of Virtualized Network Functions (VNFs), there is an interesting combination of features focused on services delivery and features focused on infrastructure innovation.  In this case “services” are typically the services that carriers sell to their end customers such as a  Virtual Private Network (VPN)  and “infrastructure” is the virtualization of the typical network functions such as a virtualized route reflector on an x86 based server instead of running the route reflector application in an existing (physical) router. Read More »

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Operators Accelerating Pace with NFV and SDN

Save Money Here and Now

When was the last time you won the lottery?  If you are like me, it’s a pretty rare occasion indeed.  The same probability can be applied to increasing the budget allocation for any business and especially for service providers.  What can service providers do to save money now, enabling them to invest in new services and boost revenues?   Network functions virtualization (NFV) comes to the rescue, with help of course, from software defined networking (SDN), and open source innovations.

SDN and NFV represent a significant change in networking as we currently know it. Together and separately, both target cost savings, operational complexity, and network optimization – and both hold much promise for the operator. As with all things offering great potential rewards, one must balance these benefits and address the associated risks accordingly when deploying them.

For service providers, the data center is leading target for SDN and NFV deployments. Given all the activity focused on cloud computing, content delivery, and anything-as-a-service (XaaS) offerings, the service provider data centers must advance across many fronts (security, automation, mobility, reliability analytics, and provisioning) to be successful.

Interestingly, all operators Read More »

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Enabling Open, Agile, Application Centric Networks With Cisco Evolved Services Platform

Service provider customers expect more.   The pace of change around us is not just constant but continuing to accelerate.   To stay competitive with the nimble new players in the market, service providers need to change how they engage all of their end customers.   Not exactly an easy challenge to overcome, but rapid and successful business transformation will put operators right in the middle of a world of new opportunities to capture customer mindshare.  Exciting times are ahead!

So, what will it take for service providers to save money on their current service offerings, enabling them to invest and expand their businesses?   Positive outcomes are made possible by an open, agile, and application centric approach, combining emerging Software-Defined Network (SDN), Network Functions Virtualization (NFV), and Open API technologies …  not just to the network… but to all of their business processes.

Faster creation of personalized services that are easy to consume is enabled by the Cisco Evolved Services Platform (ESP), automating and provisioning new services in real-time at web speed.   End customers can Read More »

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Service Agility from Customer, Business, and Orchestration Perspectives

A Great Leap Forward

Evolutionary biologists talk about features that suddenly seem to burst forth and enable stunning new capabilities for life forms in the natural world. Eyes. Legs. Flight. And right now service providers have at their fingertips many new operational features that can help them become more agile purveyors of better, faster, and cheaper services. It’s no exaggeration to look at Software-defined Networking (SDN), Network Functions Virtualization (NFV), and other new, evolving technology approaches as part of a groundbreaking, evolutionary leap forward.

Service providers are not alone in embracing solutions that provide greater service agility. A 2013 Gartner study that asked enterprises to list their primary driver for cloud services found that 66% of enterprises ranked agility and service velocity above cost savings and other factors.

Understanding How and When to be Agile Read More »

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Fresh Perspectives on Monetization in Programmable Service Provider Networks

bioShot-sWritten By Wayne Cullen, Senior Manager, Service Provider Architectures

Agility. Scalability. Automation. Orchestration. Programmability. Service providers are exploring such an array of new and exciting capabilities these days! You hear a lot about lowering costs by increasing efficiency and decreasing complexity.

But what about monetization? More specifically, do programmable networks help make you money while also saving it? What are the competitive benefits that lead to higher revenues from service agility and faster time-to-market? According to a 2013 Heavy Reading study, that’s a top expectation of service providers when asked about the potential benefits of software-defined networking (SDN). The Open Networking Foundation (ONF) has also promoted monetization opportunities based on SDN through new service creation and the enhancement of existing ones due to faster service creation, easier scalability, and mass customization.

Enhanced Revenue Generation with SDN-enabled Applications and Services Read More »

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