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Fresh Perspectives on Monetization in Programmable Service Provider Networks

bioShot-sWritten By Wayne Cullen, Senior Manager, Service Provider Architectures

Agility. Scalability. Automation. Orchestration. Programmability. Service providers are exploring such an array of new and exciting capabilities these days! You hear a lot about lowering costs by increasing efficiency and decreasing complexity.

But what about monetization? More specifically, do programmable networks help make you money while also saving it? What are the competitive benefits that lead to higher revenues from service agility and faster time-to-market? According to a 2013 Heavy Reading study, that’s a top expectation of service providers when asked about the potential benefits of software-defined networking (SDN). The Open Networking Foundation (ONF) has also promoted monetization opportunities based on SDN through new service creation and the enhancement of existing ones due to faster service creation, easier scalability, and mass customization.

Enhanced Revenue Generation with SDN-enabled Applications and Services Read More »

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Service Providers Can Utilize Network Virtualization to Advance Human and Economic Development

With a rapidly increasing number of people, devices, machines and sensors coming online across the Internet of Everything (IoE), global service providers will require new capabilities to lead in the delivery of value-added, cloud-based services and applications. Service providers are recognizing the importance of using intelligent, virtualized networks that efficiently deliver new experiences and expand revenue opportunities. While there are many residential, business and mobile solutions that service providers can offer, network virtualization is also crucial for deployment in developing regions.

CLE Virtualization 800x800final

The IoE aims to bring the world together through technology and empower those who were once isolated, by transforming the ways they communicate. Access to mobile technology varies and may not be as prevalent in developing regions of the world. However, tablets and mobile phones are beginning to transform how these developing regions obtain and relay information. In fact, mobile phone subscriptions have climbed to nearly 5 billion in the Read More »

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Observations from London SDN Conference… “Wait, it’s coming…” … But Can You Afford To?

June 26, 2014 at 10:05 am PST

Last week I spent some time at the “Software Defined Networking 2014” conference in London.  It’s a relatively small conference I would say however given the growing interest in SDN and rapid progress of the technology it’s always good to hear alternative viewpoints and experiences.  And I certainly found the previous conference here in December 2013 interesting -- in particular one vendor in my view using SDN as the “hammer to crack a nut“.

Cisco wasn’t present at this conference last week, so what are others saying about SDN?  Here is a quick summary of my takeaways (in some cases questions raised in my mind), which I will expand on below.  And let me be controversial in my summary!

(1) Negligible discussion on live SDN deployments.

(2) NFV -- at least for service providers -- is potentially a quicker win than SDN

(3) SDN “Washing” is alive and well :-)

(4) Is OpenFlow more of an academic pursuit?

(5) Open Daylight excitement

(6) Negligible Discussion on “Making It Happen”

As I say, to some my statements may be controversial -- let me explain!

Read More »

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Combining Cloud, NFV, and SDN to create agile new services

Volker TegtmeyerWritten By Volker Tegtmeyer, Senior Manager Product & Solution Marketing

The industry is going through a huge business transformation. Enterprises want to focus their resources and investments on their core business rather than investing in non-core IT operations. They are looking at consuming network and IT services from the cloud, rather than investing in in-house operations. Consumers are raising their expectations, demanding to have a consistent application experience on any device at any place and at any time. And consumers expect the same experience at work, which drives overall consumerization of IT.

The market opportunity is huge and can be described as the ‘Internet of Everything’, as people, machines, and processes are communicating with each other at an exponentially increasing scale. This creates new opportunities for everyone.

As part of this, Service Providers can apply innovative technologies, like Software-Defined Network (SDN), (Network Functions Virtualization (NFV) and orchestration platforms, in their networks to overcome the current rigidity and complexity of today’s network infrastructure and operations. This opens new business opportunities.

Disaster Recovery as a Service is one example of Read More »

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Telecom Italia Creates SDN Network Testbed with Five Universities

Telecom Italia is constantly on the lookout for innovative technologies that provide a competitive advantage. The goal is to be the first to offer new services to customers.

The latest hot innovations around Software Defined Networking (SDN) caught Telecom Italia’s attention. SDN promises to simplify network operations. And simpler network operations are a big piece of increasing service levels. Delivering new types of services. And doing it all faster.

Like most companies these days, Telecom Italia doesn’t know yet exactly how it will use SDN. But one thing is clear. Introducing new services faster is key to competitive position. That requires a simpler and smarter infrastructure. And today’s mostly manual methods just won’t keep up. Something has to change, and that’s why SDN is garnering so much discussion in the industry.

That’s where Telecom Italia’s story veers from the usual path. Instead of doing the old “wait-and-see,” Telecom Italia partnered with five Italian universities to build a testbed for SDN research. Engineers are already using the lab to familiarize themselves with network programming technology. They’re trying out various scenarios for introducing new services and automating management. So when the time comes to add network programmability to the production network, Telecom Italia can hit the ground running.

The Target: New Services and Lower Costs

The Joint Open Lab (JOL) consortium includes Read More »

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