Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
It was quite a busy week on the Partner Blog. Hopefully you had a chance to read Sherri Liebo’s blog on how digital marketing has transformed the traditional marketing landscape. If not, be sure to check it out and take a look back at her super heroes posts from 2014 and how those particular marketing team members can lead the way as digital marketing continues to shift how we all work.
As we are getting ever closer to this year’s Marketing Velocity event, this blog is a nice look at how all our marketing efforts tie together and what “digital” is doing to all of us.
Raja Sundaram had some insight into cybersecurity and how it affects your customers. He looked at changing business models, dynamic threats, and complexity and fragmentation. Branching out from there he pointed out how Cisco is offering up the products you need for your customers to tackle these tough security situations. It’s a great overview on security. Read More »
Tags: arjun lahiri, business outcomes contest, Cisco, cloud, cloud services, cybersecurity, digital marketing, karin surber, lifecycle management, partner, raja sundaram, richard mcleod, SaaS, sales thought leadership, security, Sherri Liebo, software as a service, super heroes, traci soward, Weekly Rewind, xander Uyleman
Trade (also known as “commerce,” “financial transaction,” and “barter,” among other terms) involves the transfer of ownership for goods and services from one person or entity to another by receiving something in exchange from the buyer. A network that allows trade is called a market.
Trade originated with the start of communication in prehistoric times. Trading was the main facility of prehistoric people, who bartered goods and services long before the introduction of modern-day currency. Peter Watson traces the history of long-distance commerce to 150,000 years ago (source: The Mediterranean in History, David Abulafia, Getty Publications, 2011).
Practices in modern cross-boundary/country trade have remained relatively static for the past 150 years. The only widespread implementation of technology to facilitate trade has been the advent of phone, fax, and (since 2002) EDI – Electronic Data Interchange (source: “Integration of Electronic Data Interchange (EDI): A Review,” Gengeswari, K. and Abu Bakar Abdul Hamid). More recently, widespread use of email has augmented phone- and fax-based communications.
Read More »
Tags: Cisco, cloud, Internet of Everything, market, SaaS, smart trade, Smart Trade Initiative, software as a service, trade, unified communications
Over the last six months, I’ve talked with numerous customers and partners. One thing is clear: People get it. Connecting employees, vendors, partners, and customers — so they can work together with no barriers — makes sense. It saves money and time, and builds relationships.
It seems like overnight we landed in a post-PC world — a place where working from anywhere, anytime is how it is every day. Two technology trends are driving this new work-style while embracing the existing IT landscape: cloud-based applications and smart mobile devices.
Cloud-based services are already familiar in the consumer world — with music, storage, and social media — and in the business world with customer relationship management (CRM) and other transactional applications. The software-as-a-service (SaaS) model offers well-known benefits to IT — such as rapid deployment, flexibility to meet changes in demand, and the ability to shift costs from capital to a predictable operating expenses — all while providing an “always on” service that is available anytime, anywhere.
I keep coming back to that: anytime, anywhere. It is the touchstone for this new work model. Smart mobile devices are the perfect complements to cloud-based services. We can have consistent access to information from different devices and locations throughout the working day. Check email, join a conference call, or participate in a video conference — all from your smartphone, notebook, tablet, or desktop. Whether you are on the road, in the office, or at home — place doesn’t matter. The Cisco WebEx cloud collaboration applications are hosted on the Cisco WebEx Cloud, a platform that supports nearly two billion Read More »
Tags: Cisco WebEx, Cisco WebEx Cloud, cloud, collaboration, crm, Post-PC Era, SaaS, software as a service
By Uwe Lambrette, Director, Cisco Internet Business Solutions Group
Amsterdam may be the one place on earth where it rains more than it does in London. So, it was no surprise that I encountered stormy weather on my flight to Broadband World Forum (BBWF) 2012. As things turned out, the conference theme and the weather were clearly aligned, since the BBWF is fiercely embracing evolution to cloud. Here are some core themes that emerged as I shared some of Cisco IBSG’s findings at the conference:
Cloud 2.0: Most service providers (SPs) have already launched an initial cloud offering and are now beginning to measure scaling and growth. The initial offering is often a stand-alone cloud solution, typically focused on infrastructure as a service (IaaS). Once their original implementation goes live, SPs often need to focus on the following improvements: Read More »
Tags: BBWF, broadband, Broadband World Forum, Cisco, cloud, cloud 2.0, cloud economics, cloud go-to-market strategy, cloud service brokers, Hybrid Cloud, IaaS, IBSG, infrastructure as a service, network and cloud integration, SaaS, SDN, SDNs, Service Provider, software as a service, software defined networking
It is well understood that collaboration is helping companies execute business strategies. It improves productivity, enhances teamwork, improves decision making, and compresses time to market — whether employees and team members are in the same building or halfway around the world. Now, video and mobility solutions are taking collaboration to the next level. The business benefits of enabling people to communicate more naturally — anywhere and at any time — are clear and being realized by many.
Furthermore, the desire to consume collaboration services from the cloud is increasing as many of our customers discover the multiple benefits of extending the reach of collaboration services across their businesses in a software-as-a-service (SaaS) model. Customers are optimizing resources and gaining even more business and IT agility. They are enhancing business continuity and reducing risk of technology obsolescence while maintaining full visibility and control. End users are increasingly demanding a consistent, rich user experience across the latest applications on their choice of devices.
Cloud collaboration is an integral part of Cisco’s Collaboration strategy, and Cisco’s focus is to provide customers with flexible choices on how they deploy collaboration so they can accelerate it across their business. Cisco offers different deployment models to meet various customer use cases, including: Read More »
Tags: Cisco Hosted Collaboration Solution, cloud, cloud collaboration, collaboration, hosted collaboration, SaaS, software as a service