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Cisco Releases 2012 CSR Report

Today, Cisco issued its eighth annual Corporate Social Responsibility Report. This document describes our efforts to use our technology and expertise to multiply our impact on people, communities, and the planet we live on.

The fiscal year 2012 (FY12) CSR Report underscores Cisco’s approach and commitment to act responsibly, operate sustainably, and make positive contributions to communities around the world.


Paul Dickinson, Founder and Executive Chairman of the Carbon Disclosure Project, explains how Cisco TelePresence and Cisco WebEx help his environmental advocacy organization execute its mission.

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Exposing the Best-Kept Secret: Doing Good Behind Closed Doors

Doing good is not that easy, and sustaining good on a grand scale is almost impossible. But once again it is being done at the Clinton Global Initiative (CGI) annual meeting, Sept 22 to 24. I like to say it’s a place where highly influential people go behind closed doors to do good.

Established in 2005 by President Bill Clinton, CGI convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. CGI annual meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, hundreds of leading CEOs, heads of foundations and nongovernmental organizations, major philanthropists, and members of the media. To date CGI members have made more than 2100 commitments, which are already improving the lives of nearly 400 million people in more than 180 countries.

As part of our involvement in CGI, Cisco along with several nonprofit, NGO, and government partners, made a 4-year investment to support ICT-driven development strategies in five countries in sub-Saharan Africa — primarily through establishment of locally managed and self-sustaining community knowledge centers (CKCs).

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Bringing Worlds Together Over Cisco TelePresence

March 6, 2012 at 12:36 pm PST

UPDATE: Molly’s story was on CNN today (3/8/12). Take a look!

Today Cisco’s Corporate Social Responsibility (CSR) team had the unique privilege of bringing together two seemingly different groups of people: children who live in a slum in Nairobi, Kenya and their “video pen pals” in Rome. Cisco hosted the event using its TelePresence technology to support the World Food Programme’s video series “Molly’s World: A Girl Films Her Life in a Nairobi Slum.” (Learn more about the Molly’s World video series in my previous blog post.)

We multiplied the impact of this event by broadcasting it live to a worldwide audience via CiscoTV’s Ustream channel on the World Food Programme’s Facebook page. Children in classrooms from London to Brazil to Australia submitted questions through Facebook and Twitter, and Molly and her friends answered them live via Ustream. Read More »

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Stop the CSR Pity-Fest, Tell the Whole Story

I met Daniel last month in Mexico City.  He is an outpatient at a drug rehabilitation center where we sponsor a Cisco Networking Academy.  Daniel and I met at the center, and then went together to his home in one of the poorest parts of Mexico City.  As we stood on the porch overlooking his neighborhood, Daniel told me that his family doesn’t believe he can make his way out of this life, can ever do something more.  The odds are certainly low; making a different life for himself, a life he’s never seen modeled, would be a dream come true but also a miracle. Read More »

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Social Media Can Accelerate the Social Good

Recently, I participated in a conversation with our LinkedIn community on GETideas.org. The crux of the discussion was labels--should there be a universal taxonomy for terms such as Global Education, and would trying to foster global adoption of such terms speed up the transformation of the societal challenges we face today? It got me thinking about all sorts of terms that pop into our language stream. One day you’re talking about the “inequalities of the distribution of wealth and the effects of taxation on global markets;” the next day you’re texting an associate and summing up your thought stream with the word “Occupy”.

In my preparation for a panel discussion called Why enterprise Social Media Loves Social Good?, I poked around online to see if there was any consistency in the meaning for the term “social good”. Almost all the discussions and posts I found connected “social good” directly to its use within the business community. While businesses vary in their approaches to social good, this definition seems to be a common one: “A good or service that benefits the largest number of people in the largest possible way. Some classic examples of social goods are clean air, clean water and literacy; in addition, many economic proponents include access to services such as healthcare in their definition of the social or “common good”. (Source: http://www.investopedia.com/terms/s/social_good.asp) Read More »

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