Decades ago it was common place for people to sit outside on the front porch and chat while they cooled down from the heat of the day. Once air conditioning came along, neighborhood dynamics changed as people moved indoors. Now social media is transforming the way we communicate with our neighbors. This time the change is allowing us to make new connections in a way that was never possible before.
Bank of America was recently “brandjacked” on Google+. Avoid this fate for your newest Brand page by getting your Google Plus page officially verified. Much like Twitter’s verification, it gives your fans the comfort of knowing that they are engaging with you and not some imposter(s). Also, unlike Twitter, more than one Brand Page can be created with the same name, so the need to differentiate the real accounts from the fake ones is even greater.