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8 Qualities for a Good Social Media Training Program

We’re curious…

What do you look for when choosing  social media training programs you will participate in? It can be daunting, given the variety of information, organizations, and strategies out in the socialphere. On top of that, learning methods and preferences are different for everyone, making it even more important that we each find the type of learning environment that works best for us.

We are continuously learning and absorbing new social media insights, news, strategies, techniques, since the landscape changes so frequently. And we gather this information in a variety of ways, from researching on our own to attending formal courses to one-on-one consulting. While we can educate ourselves quite a bit from gathering information on our own, participating in more formal learning settings can push us forward in our social media skill sets much faster. And at the same time, we have to be careful in choosing the right social media training program that meets our individual needs.

So it leads me back to my original question…what do you look for when choosing social media training programs to participate in? We’re interested in your insights around social media learning. Here is a link to a quick anonymous social media training program survey as part of an informal research project to better understand followers’ social media training preferences.

And below is a quick checklist I use to discern which training programs and formats to participate in:

  • Reputable organization and teacher
  • Education format that matches my preferred learning style (self-serve, group, or one-on-one settings)
  • Focused content around learning, not a sales pitch
  • Educational tone rather than just presenting the information as though it was a meeting
  • Mixture of content to help me learn the principles and then see it in action
  • Variety of tangible and credible examples
  • Short durations to keep my interest and not overwhelm me
  • Key takeaways and ideas I can use right away

What does your checklist look like when choosing social media training? I’m interested in your experience!

I look forward to your comments through this blog post and more of your insights through this short anonymous social media training program survey? This survey will remain open until Friday, December 7, 2012 by 5 p.m. PT. Thank you for your help and participation!

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10 tips to kick off your Digital Forum

Who is running digital marketing in your company? Your company’s social media team? The web marketing team? The product marketing team? Your bloggers?

Truth is, everybody in your marketing organization should be engaged in digital marketing today; the marketing message, vision and goals of your company should be reflected in everything your employees do that is related to the product and your customer.

With that being said, wouldn’t it make sense for your marketers pertain to understand how these digital channels come to life? Wouldn’t an educated and able internal workforce help you build integrated marketing programs and break down silos?

Here at Cisco, our answer was yes. And with that the Digital Marketing Forum was born. The Forum provides a communal place where we can demonstrate, educate and enable our internal workforce to use digital marketing, while encouraging best practices and the opportunity to share learnings.

After successfully pulling off our first Forum, we want to share 10 tips which will help you plan yours:

  1. Get executive commitment. Work with your executive team on topics and get their support for the forum.
  2. Make it count. Research the groups that should be invited, gather email alias and names and send out a save the date ahead of time. Be aware of global teams and their time zones.
  3. Plan for success. Treat this internal event as you would any external event and plan ahead of time with firm deadlines.
  4. Pick one topic or message. Don’t overwhelm your audience, keep it to one simple message or topic of great importance.
  5. Be flexible. Have a back up plan in case a speaker or topic falls through.
  6. Be mindful of the event length, date and time. Try to limit your event to 2 hours maximum and pick a day and time of the week that is not crazy busy (don’t try to get people Monday morning… )
  7. Put on your teacher hat. How can you present your learnings and best practices so people can easily follow and remember? What worked for us was 10-minute case studies.
  8. Use digital channels. Make sure mobile and onsite workers can attend through online channels.
  9. Get an outside speaker. Share industry thoughts and knowledge from a different perspective; define topics beforehand.
  10. Evaluate and adjust. After the event solicit feedback trough surveys, polls, chats, comments on your community sites; ask people for ideas and new topics.

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WebEx Social Is Here

October 12, 2012 at 12:30 pm PST

This last weekend Cisco launched the new implementation of our enterprise collaboration platform, Cisco WebEx Social and what an exciting update it is! Read More »

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#smtraining Twitter Chat Recap

It’s been a whirlwind week for the Cisco Social Media Business Group. We completed a 2-month, internal core course series, that included over 30 introductory to advanced level offerings for employees. And we held our first @CiscoSocial #smtraining Twitter chat with @petra1400, @christyjpark,  and myself (@elhoust) just yesterday! We appreciate everyone’s participation and insights!

Building on our initial training blog post, Twitter chat framing, and 13 tips and tricks post,  here are some of the interesting key takeaways.  For those that would like to access the #smtraining Twitter chat transcript, here is a handy link.

@CiscoSocial #smtraining Twitter Chat Key Takeaways Read More »

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Cisco Social Media #smtraining Twitter Chat

Cisco #smtraining Twitter Chat

Cisco #smtraining Twitter Chat

As social media continues to grow and gain even more momentum, organizations need to find ways to empower their best brand ambassadors with the right tools and to create more impact.  From creating guidelines, to setting as examples, to training others, there are many ways organizations can enable their employees.

In a recent blog post “Creating a Social Media Training Program that Works”, we outlined a social media training program we’ve implemented at Cisco. Now that it’s in place, we want to hear from you, share more insights, and exchange new ideas.

Join @petra1400, @elhoust, and @christyjpark for a  special @CiscoSocial Twitter chat on Thursday, August 2 from 9-10a.m. PDT, following the #smtraining hashtag directly on Twitter or another Twitter application. We will dive into the following areas and encourage everyone to participate in the lively discussion!

  • Setting the social media training strategy
    • What goes into it?
    • How does it work?
    • Who’s involved?
  • Creating the appropriate content
    • What’s the framework?
    • What’s in it for the participant?
    • How does the content come together?
  • Sustaining the program
    • How is it maintained?
    • What are key tips to keep in mind?
    • What does it take to implement the program?

Let’s get the conversation started before the @CiscoSocial #smtraining Twitter chat. Share your ideas (through the comment section below or on Twitter using #smtraining) regarding ways your organization is including social media training or pose questions you would like to ask the panelists. We look forward to your participation and lively discussion!

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