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Top 5 Insights from the Internet Summit #ISUM13

Fellow Cisco IT Blogger, Aaron Chiles, and I had the great fortune to attend the Internet Summit in Downtown Raleigh last week. For those of you unfamiliar with the awesomeness that is the East Coast and thus the Internet Summit -- it is “the Southeast’s largest gathering of digital minds -- 2,000 innovators, senior marketers, entrepreneurs, and technology professionals.”

Aaron Chiles & Somer Shively at Internet Summit!

With keynotes and sessions given by leaders in the social media industry like Gary Vaynerchuk (CEO, Vayner Media), Alexis Ohanian (Co-founder, reddit), Ben Huh (Founder, Cheezburger) -- it is safe to say that we learned quite a bit about content marketing, innovative story telling, and winning with social media.

Take a look below for our top 5 insights from our week long adventure in the land of marketing.

5. Be Innovative in Telling Your Story
It’s a noisy world we live in where information is flying at you from every direction.  @GaryVee had a lot to say about getting your story out to the masses.  His biggest advice?  Be Innovative. Go where the traffic is

4. Privacy Isn’t a “Thing” Anymore

Did anyone reading ever say “I’ll never buy anything with my credit card online, ever!” -- I know I did. Once. But then I did, and it was the most glorious thing ever.  Now Amazon saves my credit card information, making it simpler for me to make quick purchases.  I win because I save time.  They win, because I’m more likely to make purchases.

3.  Work is Not a Place

I think we can all agree that we were already aware of this.  With mobility, smart phones, and now tablets taking the consumer market by storm, the way people engage and “work” is completely changing.  It’s no longer a “work-life balance”.  Now it’s all about integration.

  2. Be Human

We are all human.  We all make mistakes.  Social Media, Blogging, Branding aren’t about perfection, they’re about aligning with your stakeholders.

and our #1 discovery?

1. Siri is also the Voice of Delta

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Exploring 2014 Digital and Social Media Trends

#Ciscosmt November 21st Twitter Chat

#Ciscosmt November 21st Twitter Chat

It’s hard to believe another calendar year is coming to an end less than 2 months. I’m amazed at the pace of which digital and social media continue to evolve and get excited when I think of what 2014 might bring in the way of further surprises.

As we continue to plan for the coming year and look for ways to continue growing the Cisco Social Media Training and Enablement program, I’ve been researching various 2014 digital and social media trends. From the “Top 7 Social Media Marketing Trends That will Dominate 2014” (from @Forbes) to the “6 Social Media Trends That will Impact You in 2014” (from @B2Community), there is a lot of speculation to weed through. Read More »

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Cisco Delivers Innovation at 3rd Semi-Annual HackIT

October 31, 2013 at 12:30 pm PST

 

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Problems never end but neither does the ingenuity of Cisco! Following the success of its predecessors, HackIT III took place at the end of July, this time bigger, better and awesome-er than before. This quarter, San Jose, RTP and HackIT‘s brand new theater, UK,  gathered 203 passionate participants to come up with innovative solutions to real problems that Cisco faces everyday. HackIT III‘s featured category came from an emerging market: Social Data, and as such, featured problems were crowdsourced via Idea Bank.


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Diving In: A How To Guide to Twitter

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Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in.  I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives.

Common concerns I’ve heard are:

What do I talk about? Who do I follow? Will I get fired if I tweet the wrong thing?

These questions cause many to push social to the backburner again and again. But don’t quit just yet! The best way to answer these questions is observe and experiment.

These are my personal tips for establishing your profile:

Find social role models.

Look in your organization or industry for someone’s social style that appeals to you. Follow them and see how they set up their tweets. Once you look at a few, you’ll see a simple combination that you can use to model yours after.

Example:

karentweet2

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Three Flavors of CMX Analytics: Onsite, Online & Social

Big data seems to be everywhere these days. Everywhere you look there are new companies and technologies that promise to crunch up enormous databases and instantly extract from them knowledge and understanding.  Although that sounds impressive, it raises the question – how can that help me and my business? How does fitting an N degree polynomial to a CRM database help me grow my business?

At Cisco, we’ve taken a very practical approach to big data. We started by asking our customers: what do they want to know? What information would help our customers’ better manage their sites, optimize their operations and grow their business? We took those questions and built Connected Mobile Experiences (CMX) Analytics around them.

iStock retailWouldn’t a store manager want to know how many of his customers were new? Did that new marketing campaign launched last month really drive new visitors to the store? Or another example, let’s say the layout of the store was just changed, wouldn’t the manager want to know if it was effective? Did people spend more time in the store? How about better understanding your customer base?  Which web sites do my visitors visits? And of course retail isn’t the only segment that would like to know things. Wouldn’t an airport want to know how long people wait in the security line? Would a train station like to know how long before the train leaves people come into store?

Cisco’s CMX Analytics takes anonymous device location data gathered by the Cisco Mobility Services Engine (MSE), and leverages that data to provide clear, concise and relevant information.  In order to make the data easier to visualize, we have recently enhanced our user interface adding many features that help users immediately and intuitively grasp the data.  Our new dashboard enables every user to customize the views they wish to see and prioritize which data is meaningful to them. Our new Path engine enables customers to visualize how many people walk through the different paths in their venue. Our new reports can tell our customers everything from how many people are using their Wi-Fi to which floor people spend the most time in.  These are just a few examples of the many innovations pouring into out CMX Analytics platform. Read More »

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