Working with our customers, we see media companies in all stages of the social entertainment development process. Many have taken the first step and have begun integrating social features into branded web sites, leveraging Cisco Eos to build out the social experience. However, it is when media companies stop here that they immediately leave fans longing for more.
You may be thinking, “But my competitors haven’t gone any further than this, so we must be in line with what users want, right?” To address this, I ask you this question, “How do you personally interact with content?”
Unless you have been living under a rock, you have a smartphone that gives you the ability to use targeted interactive apps or surf the internet. You may have taken it a step further and bought an iPad to get this same mobile experience on a larger screen. If you fit into either of these scenarios, ask yourself why your consumers aren’t also looking to take advantage of these platforms to engage with your content. As with any product or service, individual users have individual preferences. To fully reach your target audience, you need to provide access to content from all of the devices they use. If you don’t, you run the risk of leaving a large percentage unsatisfied, or turning them off from repeat visits.
If last month’s SXSW Interactive Conference brought anything to the forefront, it is that people are increasingly interested in using mobile web and mobile apps to view content anywhere, anytime. If you are in charge of developing social entertainment experiences across your content portfolios, it is time to start reaching beyond the desktop computer to mobile devices. If you fail to extend your social entertainment experiences to all screens, you are missing the ability to capitalize on a very important, very large audience growth opportunity. Read More »
If you’re a media exec in charge of marketing a content brand, or a technologist tasked with developing cutting-edge online experiences for your portfolio, then you’re probably at SXSW to discuss the social revolution taking place in the business of and the experience with entertainment content.
Over the last couple of years, executives and entertainers alike have begun to harness the power of “social.” Artists have flocked to Twitter and Facebook to launch projects and connect with fans. Media companies have incorporated social into their promotion campaigns and built communities of fans around their content. All of this is great, but questions remain around the long-term value of these efforts:
How do you convert social engagement to new revenue streams?
How do you turn a social snacking experience into a long-term relationship between consumers and your branded content?
What’s the right mix of social components for your brand, and how do you get them to achieve the objectives you have? (Or more fundamentally, what IS your strategy for how you’re using social technologies?)
How can you scale the successes you’ve had with one site/artist/brand to an entire portfolio of brands? Read More »
So you bit the bullet and integrated social features into your brand’s website. Give yourself a pat on the back, because the hard work is done, right? Think again.
If you thought your job ended at launch, you’re headed for the brick wall. You about to embark on a journey that will lead you to engaging fans and potentially monetizing content like never before! Providing your audience with the best possible video viewing experience and reaching them on all of the devices they use is a task that many underestimate before undertaking. This leads to media companies that develop rich media experiences on their own, homegrown platforms often discovering operational challenges they couldn’t plan for, making for a never ending pile of work and significant financial investments to keep the communities they’ve started vibrant.
One great benefit about websites that deliver a social entertainment experience is that they are very dynamic and engage audiences in ways that build long-term loyalty and value (to both the consumer and the business). However, this can also mean being forever relegated to updating content, the website and features as services change or individual technology components are updated. It also means managing a growing community to ensure a good experience is maintained and the brand promise is delivered.
Media companies are great at developing content, and quite frankly, they should focus on their core business of creating the content instead of the technology platform for delivering it. This is exactly why CMSG continuously updates the Cisco Eos software platform – to make the delivery of a premium content experience embedded with social features, easy. With this in mind, let me quickly introduce you to the latest enhancements to Cisco Eos. The full announcement can be found here.
How do our new features make your life easier? Your web and mobile content experiences more engaging?
Did you know there’s a correlation between a country’s coffee consumption and its appetite for technology? Here’s a follow-up to an earlier blog I posted on my Top 5 predictions for 2011 which range from network economics to books and eReaders to coffee drinking.
Many of you shared some great insights and I’m eager to hear more. What trends do you see coming in your crystal ball?