The expectations on the modern marketer are ever-increasing.
The list of skills required includes the classics:
- market research
- creative writing
- attractive branding
- engaging event management
- seamless customer support
Add these relatively newer skills:
- crisp digital photography
- smooth video
- webpage coding
- real-time social media listening
- business analytics
Cisco Community Managers sharing selfies on Community Manager Appreciation Day. #CMADselfie
The community managers behind the brands you continue to support are able to do all of the above. Otherwise, you wouldn’t be happy with the brand. Branding is all about making you happy.
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Tags: branding, CMAD, CMGR, Community Manager Appreciation Day, community managers, Data Science, digital strategy, life after college, marketing, real world experience, social media, social selling, user experience
Social Selling Thought Leadership
Recently I had the pleasure of interviewing Jeff Reinke, Editorial Director of Manufacturing.net, The Leading Source for Manufacturing News & Insight. Jeff is recognized as a manufacturing industry thought leader and has produced recent work on the adoption of social media within the manufacturing industry.
Given his expertise, I reached out to Jeff to discuss Social Selling, particularly within manufacturing. His answers provided a lot of great insight into this evolving hybridization of traditional sales/marketing and social media: Read More »
Tags: Cisco, Jeff Reinke, Manufacturing, Manufacturing.net, social media, social selling
What is Social Selling?
You’ve probably heard of it; you may have even done some research to see if it’s “right” for your business. However, if you’re active in social media, you may be participating in social selling without even realizing it.
It is difficult to pin down an exact definition for social selling, as it depends on whom you ask. In short, social selling is the use of social media for generating and executing sales, but in a different way than traditional B2C. It is based on relationship building, and customers know who you are before you engage them in the sales cycle. Read More »
Tags: B2B, Cisco, Manufacturing, social media, social selling
My colleague Peter recently wrote a great blog about Thomas Edison’s predictions for 2011, which he made in 1911. While Edison didn’t predict Social Media, I thought it would be interesting to post some predictions on the subject for 2012 from an article on socialmediaexaminer.com — and the predictions’ possible influence on our blog: Read More »
Tags: 2012 predictions, Cisco, Manufacturing, social media, social selling