Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in. I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives.
Common concerns I’ve heard are:
What do I talk about? Who do I follow? Will I get fired if I tweet the wrong thing?
These questions cause many to push social to the backburner again and again. But don’t quit just yet! The best way to answer these questions is observe and experiment.
These are my personal tips for establishing your profile:
Find social role models.
Look in your organization or industry for someone’s social style that appeals to you. Follow them and see how they set up their tweets. Once you look at a few, you’ll see a simple combination that you can use to model yours after.
I love to check in on social networks like Foursquare and Google+. Most of the time, there’s no point to it, but it’s fun to see what friends and colleagues are up to or discover new local haunts. Despite the fun and games, location is much more important to the network than it appears. My physical location may have little or everything to do with my network location and there’s no reason for them to match exactly, but there are significant reasons to be more accurate.
Aristotle was spot on when he said, “The whole is greater than the sum of its parts.” This holds true when we look at the benefits of employee engagement in the socialsphere. Why not leverage your organization’s built-in social media army to evangelize the brand? Encouraging employee engagement across social channels on behalf of the brand seems to be a hot topic in social media these days.
Now the question is what are the steps for successfully encouraging employees to participate on behalf of a brand? In a recent Let’s Chat #Ciscosmt Twitter Chat we heard from Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), on ways to engage employees. In addition to their insightful tips, here’s my take on 5 steps to successfully encouraging employees to participate in the socialsphere:
Step 1: Training
It all starts here. Educate your employees with social media best practices, checklists, playbooks, toolkits, etc. Help your employees feel comfortable using social media on behalf of your brand. Interested in social media training? Check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email email@example.com
Cisco Social Media Training Program Opportunity:
Step 2: Stretch Assignments
Once your employees have participated in training and are comfortable using social media best practices, create opportunities for their participation across multiple social channels. Leverage the masses to assist with social media campaigns, launches, events, etc. Even if social media is not their main role within your organization, develop these assignments as a great way to increase your program’s reach in addition to allowing employees to test out their new skill sets.
Step 3: Recognitions
What motivates your employees? Is it a milestone badge, management recognition, or perhaps a prize of some sort? Knowing this will help you to motivate additional employee participation. Along the way, create incentive programs to entice your employees to participate. Adding an element of gamification and rewarding beneficial behaviors can go a long way.
Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, shared his insights through the monthly #Ciscosmt Series Twitter chat. Below is a transcript of the interesting conversation as well as a few key takeaways.
Social Media Measurement #Ciscosmt Twitter Chat
I think this is a great start to the ongoing conversation we’ll explore further as we move forward. As it evolves, it provides more and more critical data points for business impact. I’m interested to hear how you are using social media measurement to benefit your business and also what types of metrics are most important to you.
Social media measurement is a key element in showing business value…social media benefits are no longer taken at face value. Businesses must align metrics to overall goals and benchmark along the way.
Metrics will vary from company to company based on individual goals. However, some basic types of data to measure includes: cost and/or support savings, revenue, influencers, share of voice, engagement, and crowdsourcing.
Social media measurement can be implemented even on limited budgets. Use tools like Google Analytics, individual social channels, or other resources to gather data and make informed decisions.
Pilot and test social media strategies on an ongoing basis and create measurement benchmarks throughout the initiatives to ensure efforts are maximized.
Quantity is an important part of the social media measurement equation. However, “quality” is an even more crucial element to consider. Take time to look deeper into the metrics to understand the types of engagement, influencers, or other data points that can be retrieved.
Measurement can and should be implemented across the organization when it comes to social media. HR, sales, support, marketing, and other areas can benefit from strong measurement best practices.
October Twitter Chat
And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, October 24th from 9-10 a.m. PT. More details will follow shortly on this blog and through the @CiscoSocial handle on Twitter. Stay tuned for more details by following the Cisco Digital and Social Blog and the #Ciscosmt hashtag!
Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript
Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving.
September 26th Let’s Chat! #Ciscosmt Twitter Chat
And as social media continues to become more of the way business is conducted, I’ve seen a shift in what experts are focusing on and recommending.
Join me and our special guest, Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, for a #Ciscosmt Twitter chat on Thursday, September 26th from 9-10am PT. As part of our monthly “Let’s Chat! #Ciscosmt Series” chats, Charlie will share his listening, measurement, and monitoring expertise and we will:
Share measurement, listening, and monitoring best practices
Identify metrics to focus on
Explore examples showing social media measurement’s impact on business
Determine how to make sense of all of the data
Review ways to up-level measurement practices in a company
Let’s Chat! #Ciscosmt Series
Let’s make this a really interactive session. Bring your questions for Charlie and share your own insights and examples throughout the chat or even prior to the session. We’re looking forward to your interactions!
For those that might be new participating in aTwitterchat, here are some quick details:
What is a Twitter Chat? Twitter chats are scheduled gatherings of Twitter users to discuss a given topic, using a hashtag to keep track of conversation.
We want it to be an interactive chat, learning from each other. Join in the conversation with your insights and experiences using #Ciscosmt. And also interact with others, re-tweeting, exchanging ideas, and commenting on other points of view.
Questions will be labeled Q1, Q2, Q3. If you are responding to a question, please start your tweet with the corresponding answer number “A1”.