In this week’s Cyber Risk Report we briefly discussed the fact that millions of individuals are victims of their own carelessness by freely posting information such as vacation plans and family photos on social networks and by storing Personally Identifiable Information (PII), such as medical records and financial information, on mobile devices. Users are sometimes not properly educated when it comes to what types of information should be shared, and with whom they should be sharing this information. This lack of education and subsequent “overposting” of personal details is now trickling down to our youth, some of whom are under the legal age to even utilize some of these social network sites. Read More »
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There are many social media sites that have turned out to have been fads, but it’s hard to imagine the greater social media movement grinding to a halt. Author Erik Qualman says social media is here to stay, and companies must embrace it. Where do you see social media going? Do you think it’s a fad? Read More »
Who knew that there are 74 job openings for Elvis tribute artists and 1 opening as a “martini whisperer” on LinkedIn? True confession: I was (maybe still am) tempted…
Isn’t that a wonderful truth about online networking and sharing sites like this? It is here where we can discover, learn and engage in “virtual watering holes” and “online town squares” that fit our interests.
LinkedIn now has over 100 million members and averaging one new member every second. Through a very clever infographic, the online networking site celebrates this milestone by giving us a view into what this networked community is made of…
- 73 of the Fortune 100 with Cisco listed as one of 6 most represented companies
- 56 million members residing outside of the US
- 1 “invest in cheese” group (huh?)
- 17.8 million groups
At Cisco, we are still learning, and like so many companies it is through active participation on Facebook, Twitter, LinkedIn. Through these conversations and with tools like Cisco SocialMiner we pick up new knowledge, listen and share. It’s real-time marketing and it just makes sense for our bottom-line and in allowing us to expand reach beyond where traditional marketing and conversations can take us.
LinkedIn has grown in large part due to its focus – the professional community. It dovetails nicely with our efforts on Facebook, for example, and is where we can engage with affinity groups, actively recruit, and connect with those in way really is the equivalent of swapping a virtual business card and expanding that connection. Certainly, the rising knowledge workers of today have a soul-mate in LinkedIn.
And, today I engage in multiple ways both as a part of Cisco and as an individual as do thousands of my peers. Yet, like so many others I wonder how long we can sustain the proliferation of experiences and things. The post-PC era is upon us. Yet the number of screens that we have is still expanding and we have social sites for our professional friends, sites for our personal/professional friends, etc. This is not a new question and the next wave of innovation in social media will likely be through intelligent aggregation that allows us to traverse across devices and applications in the way we want and that adapts to our interest. Technology will still matter as it will require intelligence, bandwidth and a “playing well with others.” But, in reality it should increasingly become invisible.
So, congratulations LinkedIn! What’s next? I can’t wait.
And, I wonder what some of you think.. How do you think the way we collaborate and connect will change? How do you use certain social sharing sites either together or apart?
“The one thing all the popular Japanese social media platforms have in common is anonymity,”
Facebook has more than 500 million active users and is the most popular social media channel in the world. But accordingly to an online article from The Next Web, Japan is one of Facebook’s lowest performing markets. Out of an online population of almost 100 million, there are just 2 million registered Facebook users which represents a penetration of just 2%. Read More »
If there’s one thing that service providers are familiar with, it’s change. There’s been nothing but change -- wave after wave of disruptive change -- from the industry deregulation of the 1980s, the convergence of voice, data, and video of the past couple of decades, to the current era of digital media, which devours SP capacity without contributing equivalent revenue. But if you see change as opportunity, the projections of overwhelming future video growth is the potential “mother lode.”
The challenge is finding ways to monetize video traffic. This can be done by breaking out of traditional mindsets and adopting a two-sided business model -- serving consumers as well as customers and business partners.