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News@Cisco Week in Review and Look Ahead: June 13-17

It’s Friday! What’s everyone’s plans for the weekend? Here are some of our top news stories of the week that include an interview with one of Cisco’s first employees, a feature on how email’s days are numbered and a webcast on how customers are investing in the network as an innovation engine.

1.) Network Trailblazers: A Conversation with Kirk Lougheed

Check out Network Trailblazers, a new series that highlights the creators and visionaries of the Internet network. Our first trailblazer is Kirk Lougheed, the company’s first engineer and also a Cisco Fellow. Learn more as Kirk discusses how IOS developed and the future of the network.

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Think Before You Post – Beware of Social Networking Pitfalls

May 18, 2011 at 6:00 am PST

In this week’s Cyber Risk Report we briefly discussed the fact that millions of individuals are victims of their own carelessness by freely posting information such as vacation plans and family photos on social networks and by storing Personally Identifiable Information (PII), such as medical records and financial information, on mobile devices. Users are sometimes not properly educated when it comes to what types of information should be shared, and with whom they should be sharing this information. This lack of education and subsequent “overposting” of personal details is now trickling down to our youth, some of whom are under the legal age to even utilize some of these social network sites. Read More »

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News@Cisco Week in Review and Look Ahead: April 4-8

Check out some of our top news stories of the week here at Cisco!

1.) ’Socialnomics’: When Word of Mouth Goes Global

There are many social media sites that have turned out to have been fads, but it’s hard to imagine the greater social media movement grinding to a halt. Author Erik Qualman says social media is here to stay, and companies must embrace it. Where do you see social media going? Do you think it’s a fad? Read More »

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The World of LinkedIn: What’s Next?

Who knew that there are 74 job openings for Elvis tribute artists and 1 opening as a “martini whisperer” on LinkedIn?  True confession:  I was (maybe still am) tempted…

Isn’t that a wonderful truth about online networking and sharing sites like this? It is here where we can discover, learn and engage in “virtual watering holes” and “online town squares” that fit our interests.

via LinkedIn Blog Infographic

LinkedIn now has over 100 million members and averaging one new member every second.  Through a very clever infographic, the online networking site celebrates this milestone by giving us  a view into what this networked community is made of…

-          73 of the Fortune 100 with Cisco listed as one of 6 most represented companies

-          56 million members residing outside of the US

-          1 “invest in cheese” group (huh?)

-          17.8 million groups

At Cisco, we are still learning, and like so many companies it is through active participation on Facebook, Twitter, LinkedIn.  Through these conversations and with tools like Cisco SocialMiner we pick up new knowledge, listen and share.  It’s real-time marketing and it just makes sense for our bottom-line and in allowing us to expand reach beyond where traditional marketing and conversations can take us.

LinkedIn has grown in large part due to its focus – the professional community.  It dovetails nicely with our efforts on Facebook, for example, and is where we can engage with affinity groups, actively recruit, and connect with those in way really is the equivalent of swapping a virtual business card and expanding that connection.  Certainly, the rising knowledge workers of today have a soul-mate in LinkedIn.

And, today I engage in multiple ways both as a part of Cisco and as an individual as do thousands of my peers. Yet, like so many others I wonder how long we can sustain the proliferation of experiences and things.  The post-PC era is upon us. Yet the number of screens that we have is still expanding and we have social sites for our professional friends, sites for our personal/professional friends, etc. This is not a new question and the next wave of innovation in social media will likely be through intelligent aggregation that allows us to traverse across devices and applications in the way we want and that adapts to our interest. Technology will still matter as it will require intelligence, bandwidth and a “playing well with others.”  But, in reality it should increasingly become invisible.

So, congratulations LinkedIn!  What’s next?  I can’t wait.

And, I wonder what  some of you think..  How do you think the way we collaborate and connect will change?  How do you use certain social sharing sites either together or apart?

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Cultural Considerations of Facebook

“The one thing all the popular Japanese social media platforms have in common is anonymity,”

Facebook has more than 500 million active users and is the most popular social media channel in the world. But accordingly to an online article from The Next Web, Japan is one of Facebook’s lowest performing markets. Out of an online population of almost 100 million, there are just 2 million registered Facebook users which represents a penetration of just 2%. Read More »

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