The raw, edgy nature of social media is part of its charm, and its value. As Cisco’s global threat analyst, I often look at my Twitter feed in the morning before I check mainstream media sites because it provides quick, frequently expert, irreverent analysis on breaking news. In fact, my own concerns about press freedom and objectivity stemming from concentration of mass media ownership arguably strengthens the case for a lively, unregulated social media space. It can serve as a fact checker and whistle blower on traditional news sources. In societies where news outlets may be closely monitored or controlled by the state, social media may provide the only online outlet for uncensored public opinion.
Unfortunately, social media is frequently inaccurate or misleading, with the potential for real-world damage. It isn’t hard to imagine a scenario in which a terrorist coordinates on-the-ground attacks with misleading tweets with the intent to clog roads or phone lines, or send people into the path of danger. Several recent incidents underscore the ease with which social media rumors can compound the impact of real events.
In today’s Cyber Security Awareness Month Tip of the Day we revisit a past post to once again focus on the fact that millions of individuals are victims of their own carelessness by freely posting information such as vacation plans and family photos on social networks, and by storing Personally Identifiable Information (PII) such as medical records and financial information on mobile devices. Users are sometimes not sufficiently educated when it comes to what types of information should be shared, and with whom they should be sharing this information.
Today we have a special guest post by Andrew vonNagy, CCIE #28298 (Wireless), author of the blog Revolution Wi-Fi, Twitter @revolutionwifi and a Cisco customer. Huge thanks to Andrew for taking the time to share his Cisco Live experience!
Last week Cisco Live! 2011 took place in Las Vegas, NV. This year was my first time attending the conference, and I am a bit amazed at my experiences looking back on the event now that it is over. In addition to the deep technical content the conference is best known for, I found more valuable benefits are afforded to attendees willing to take a more active role in the technical community.
Arguably, the most valuable aspect of the conference is the opportunity for professional development through interaction with influential members of the industry, both internal and external to Cisco. Professional networking provides a foundation for growth and success by drawing on the energy of a collective group of friends and associates who share similar ambitions and have a drive to be successful, enabling the group to move forward as a whole. Building communities within the industry is when the magic starts to happen. Joining these communities can provide access to shared knowledge, creation of new and exciting opportunities, leveraging of broader connections throughout the community, and promotion of valuable content, products, or services created by trusted members within the community.
Many of these communities begin as virtual communities, built on social media platforms such as Twitter, LinkedIn, Facebook, and the rapidly growing Google+. These platforms enable greater access to members within the community, but must be used appropriately to be effective. Individuals trying to join the community must provide value to the larger collective and interaction must be genuine. A quote from a widely successful writer and blogger comes to mind…
Networking is always important when it’s real, and it’s always a useless distraction when it’s fake. – Seth Godin
Industry events, such as the Cisco Live! conference, bring the virtual community together allowing attendees to build on existing relations formed online and expand on them by providing more personal interaction, helping to form more meaningful relationships.
I was over in Cisco’s building 32 the other day and was about to meet with the collaboration team when I saw something that looked a lot like Facebook running on a Cius and an iPhone. As I went over to explore, I met Raghurama Bhat and Ashish Chirputkar, the two ‘humble’ engineers who created Cisco Quad, our enterprise social collaboration platform.
I started wondering how Bhat and Chirputkar had the time to develop Quad, how internal development began, and why a Facebook,Twitter or LinkedIn for the enterprise makes sense. So with my HD video camera already in hand, I recorded this interesting feature interview. These two engineers and their team had a huge impact on how work is now done at Cisco where over 70,000 employees live their days in Quad to get their work done and collaborate.
“The one thing all the popular Japanese social media platforms have in common is anonymity,”
Facebook has more than 500 million active users and is the most popular social media channel in the world. But accordingly to an online article from The Next Web, Japan is one of Facebook’s lowest performing markets. Out of an online population of almost 100 million, there are just 2 million registered Facebook users which represents a penetration of just 2%. Read More »