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Video Integration in Social Media

Although I have only been working in Cisco Social Media for several months, I have discovered much about its impact and the strategies for leveraging it at both the corporate and personal level.

With the growing popularity of video services such as YouTube, Vine, and Instagram, it was only a matter of time before video content became a standard for all social media channels. Users want content delivered to them in the easiest, most effective manner that maximizes their time and capitalizes upon their interests. A video is often a great way to do this, but how it should be implemented is pivotal to it being successful in garnering attention.

Fortunately there are numerous mediums available today that allow for delivering video content specific to your needs, and the needs of your audience. But before choosing which of these to use, the user must consider the attention span of their audience, who their audience is, and what the learning goals are (if any). Vine, Instagram, and YouTube, are three different video hosting sites that integrate with all forms of social media, and all have different uses, advantages, and disadvantages.

                                                  vine-app-icon 1   instagram-icon[1]  youtube7

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Social Media: What the British royals are teaching the rest of us about social

Many of us are turning to social media to not only give us news on our friends, but news of the day.

The birth of a royal baby to Kate and William took Twitter and Facebook by storm… and the British monarchy right into the Internet age. Companies can do the same by tapping into what people are already excited about.

In my latest blog, I talk about how to make your own content timely and interesting. Read the full post here

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What the British royals are teaching the rest of us about social: What companies can learn to do

Social media is quickly becoming ubiquitous in our lives — not only giving us news on our friends, but news of the day. We found out all about the recent birth of the newest heir to the British throne on social.

The royal baby is merely two weeks old and already doing a lot to bring the British Monarchy into the Internet age:  “The Twitter of tiny feet as William and Kate announce arrival online in historic first.”

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We’re also using social media to connect with current and potential customers. It’s no longer a question of should companies use it… but how. How does a business reach who it wants to reach, stay relevant, listen to what they’re saying, and help them influence others?  Read More »

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Get your online writing out of the summer doldrums

Even our writing needs a vacation once in a while and to come back more inspired. It’s easy to get stuck in a rut and forget about all the fun things we can try. Here are some tips I’m starting to resurrect:

Be timely

Try to include references (or even visuals) to things people are talking about. It makes a piece more fun but also helps it to come up in a web search. Try to place trending words in your headline or the first couple of sentences. Reference news headlines, even holidays.

Draft, then craft

Write fast with the words that first come to you. Come back later to put in commas and edit; it’ll flow better with your first thoughts. Jot down ideas as they appear to you. Especially while surfing the web, it’s easy to get 100 clicks from your subject before you write anything. Write down your thoughts …then go to the web to fill in with examples and facts.

Write when the ideas come to you

In author Jonah Lehrer’s book Imagine:  How Creativity Works, he talks about how our best creativity comes to us when we least expect it, but says especially as we become older, we hold back and become too self aware of the details. He says, “Let go!”

I do a lot of my writing on the weekends as I’m always more relaxed then. I even pull off the road and write blogs on my iphone because I think of ideas while I drive. I know I won’t remember if I wait. In this Cisco blog, I talk about How to be more ‘wild and crazy’ in your online world.  

Have your content drive your product

Whether it’s a blog (or presentation), it can often turn out better if you first look for interesting stories, hooks and visuals, and then wrap the piece around those. Don’t stay too married to a framework – keep it fluid to match what you find.

Mix it up

This is my favorite. Include short and long sentences in your writing. Often a two- or three-word sentence really makes a piece pop. The same goes for paragraphs (include long ones and short ones).

Use fun punctuation.

·      Use an exclamation point after a sentence once in a while.

·      Dashes are great! I like to use them instead of commas sometimes – they’re useful to set off words or phrases that interrupt a sentence.

·      Colons:  They’re fun to use but remember to capitalize the first word after the colon if that phrase can stand on its own. Leave it lower case if not.

·      Parenthesis help you include detail (but don’t overuse them).

·      And italicizing words is a great way to add emphasis.

I’d love to hear your tips for making online writing more fun so I can use them the next time I get stuck in a rut.

Mary
On Twitter at @marygorges

 

 

 

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Creating Meaningful Events with Social Media

Let's Chat! #Ciscosmt Series Panelists

Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM Broadcast Panelists

The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward.

The good news is that a panel of distinguished experts (from left to right: Petra Neiger, Senior Manager, Digital and Social Media Marketing, Cisco (@Petra1400), Matt Rozen, Group manager Corporate Social Media, Adobe (@mattyroze), Kathleen Mudge, Social Media Program Manager, Cisco (@KathleenMudge), and Brian Ellefritz, Vice President, Global Social Media, SAP (@BrianEllefritz)) spent some time with us today and helped to clarify all of these moving parts. Check out the Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM broadcast replay for all of the valuable best practices and tips. And in the meantime, here are a few key tweet takeaways I gathered from the panelists and participants during the session:

Interesting Statistics:

Social Media for Events Statistics

Key social media for events statistics, from 2012 Amiando Social Media & Events Report, and shared during July 31st Let’s Chat! #Ciscosmt Series USTREAM broadcast.

Upcoming #Ciscosmt Twitter Chat:

Join us for the next installment of the #Ciscosmt Series on Tuesday, August 20th from 9-10 a.m. PT. During this Twitter chat, we’ll focus the conversation around engaging employees in social media participation. Here are some of the key topics we are working on for this chat. Are there others you want to cover as well?

  • Steps to develop a culture of sharing for employees
  • Content types that resonate for teams to engage in social sharing
  • Biggest challenges that employees face in social participation for the brand
  • Recognizing and rewarding teams for participation
  • Gamification aspects of sharing strategy

Stay tuned for more details by following the Cisco Social blog and the #Ciscosmt hashtag!

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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