A few weeks ago, I was asked to give a short speech on social media. “You have 8 minutes”, they told me. I scratched my head. I have so much to say! How am I going to do this in 8 minutes? I don’t know any more if it was Top Chef or Cake Boss that suddenly triggered a thought in my head. Social media is just like cooking or baking. Your dish tastes best when you pick the right ingredients, add the right quantities, mix them together at the right time and see the process through. “That’s it”, I shouted with excitement, “I’m going to talk about the “must have” ingredients of social media”. Here are some of the takeaways from the 8-minute version I came up with (condensed version):
Educate and enable your employees. Education and enablement are on-going activities that need to be constantly reassessed to reflect and cater towards participants’ level(s) of social maturity. Read More »
It’s been a little over three months since we first introduced the “Cisco@25, Cisco In 25” video contest asking participants to submit a video answering the question, “where do you see technology going in 25 years?” All of our participants did a fantastic job producing their videos and then promoting them across the social web! Thank you to all who participated in the contest!
Now the wait is over! I am pleased to announce the five winners of the “Cisco@25, Cisco In 25” video contest! The winners all received brand new Flip Slide HD camcorders! Check out their video submissions below. Which one is your favorite?
Tyler Thompson’s Prediction: Integrated grid safety systems for the highways and tablet based learning stations
Corbin JT’s Prediction: Voice-activated ordering and then having it delivered to the front door
Cisco 2035’s Prediction: Cisco will develop Forward Inverse Backcasting (The FIB Protocol)
TS Film’s Prediction: Wireless electricity, interactive living and cybernetic implants
Dimitar Krstevski’s Prediction: Electrical cars in massive use, mobile phones displaying holographic images and advances in medicine such as cures for cancer and AIDS
Congratulations to all of our winners! Think you have a better answer? Well, now I pose the question to the rest of you… “Where do you see technology going in 25 years?” I would love to hear from you! Comment below and let us know your answer!
Cisco EVP and chief globalisation officer Wim Elfrink presented at the Web 2.0 Summit in the Palace Hotel in San Francisco today to discuss four of the major demographic and economic shifts that are underway on a global basis and to outline how Cisco’s vision of a new framework for urban sustainability will entail the creation of a whole new industry. You can watch the 15 minute replay of Wim’s presentation here (introduced by John Battelle of Federated Media).
Iain Thomson of V3.co.uk also met with Wim earlier and discussed the work we are engaged in with the London Olympic Park Legacy Company to create a liveable community that can be sustained beyond the Games themselves, and highly-connected new Smart+Connected Community projects in locations such as Songdo, Korea amongst others.
We’d love to hear your views of how you think the next 30 years of the Internet could develop with these shifts in mind and as the introduction of IPv6 underpins the transition to the ‘Internet of Things’.
I spoke at PubCon earlier this week on the topic of social media, press relations and brand management. Judging by the well attended conference and the flurry of activity, social media shows no sign of slowing down. It may evolve and we may call it something different, but the idea that everything is connected – a networked economy if you will – is here to stay. We’ve all heard of the great case studies of social media success for consumer brands (large and small) and certainly personal brands, but what about for small businesses?
I recently had a conversation with the Small Business Solutions Marketing Group at Cisco to understand how they used social media to gain mindshare and drive product development, and am pleased to hear their great progress and success. Since the group started incorporating social media into their marketing efforts targeted at resellers and small business owners last year, they’ve seen great return including an approximate 200% increase in community growth across their external social channels.
How was this achieved? Marketing Manager, Jeanne Quinn, outlined the following four crucial steps:
1) Listening: Leveraging various social media listening tools, the group was able to identify their audience segment on Twitter and Facebook. In addition, they were able to assess the audience’s user behavior and information needs in these social networks.
2) Content Development: Based on the audience profiles and user behavior, they developed content that met the needs of their audience including how-to tips, product reviews and basic technology explanations.
3) Amplification: The content was then amplified across their Twitter and Facebook channels.
4) Engagement: Through their social channels, the team responded to feedback from their community and also participated in existing conversations from third party blogs and social networks.