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Introducing the Marketing Minute Series

A major component of my job here at Cisco is to get out from behind my desk to meet with you, our partners. No matter what part of the world I’m in during these meetings, there is always one question I know will always be asked: “What are the latest trends in marketing, and how can I put them to work for my business?”

While I wish I could meet with every single one of you from around the globe, the reality is that I cannot (unless you have a DeLorean with a flux capacitor or the secret formula to human cloning).  So I’ve decided to create the Marketing Minute, an ongoing series of short videos designed to help answer the most popular questions that I hear from you.

To start of the series, I’m taking a look at Twitter, one of my favorite social media tools.

httpv://www.youtube.com/watch?v=sBejYFl1Quo

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100,000 facebook ‘Likes’ and a new Cisco SuperFan Program!

The Cisco Facebook page has just hit a new milestone with over 100,000 ‘likes!’ We would like to thank all of our 100,000 fans that have been an integral part of the Cisco facebook community! As the Cisco facebook community manager I want to personally thank all of the fans for helping us reach 100,000 likes. Check out my video below to the 100,000 (and growing) Cisco facebook community and the announcement of our new Cisco SuperFan facebook program!

In honor of our facebook community, we are launching the Cisco SuperFan, a new fan appreciation program to highlight some of most active and engaged fans on our page! Read the details below to see how you can become a Cisco SuperFan!

Do you engage in active discussions on the Cisco facebook page? Comment on different Cisco content? Post photos to the Cisco fan photo section? If you answered yes to any of these questions, then you could definitely be in the running to be Cisco’s SuperFan!

The Cisco SuperFan is a continuous program where the most engaged facebook fan is chosen as the Cisco SuperFan. Criteria for becoming a Cisco SuperFan includes:

  • Volume of comments on Cisco content
  • Participation and contribution to insightful, engaging discussions on the page
  • Posts photos in “photos by others” section
  • Overall standout fan

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New blog site!

October 4, 2010 at 5:58 pm PST

Just a digression from the normal technical talk here…  We finally launched the new Cisco blogs site.  Woo hoo!!

Most importantly, I wanted to let you all know that the landing page and RSS feed URLs have both changed.  There are HTTP redirects in place for both (which I noticed this morning caused a bunch of old RSS entries to be marked as “new” — oops), but just in case you need to know them:

You don’t need to update your bookmarks / RSS readers, but you might want to anyway just because all the cool kids are doing it.

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Welcome to the New Cisco Blogs

October 4, 2010 at 12:12 am PST

Happy Monday and welcome to the new Cisco blogs! We’ve been working hard behind the scenes to bring you a new and improved blogging experience. Be sure to check out our new Cisco blog hub page where we highlight content from across all of our blogs. You can now easily get to all of our social properties like Twitter and Facebook via the “Follow Us” widget. Be sure to click on the “More” link to see our newly launch Social@Cisco site where real-time conversations are happening across our blogs, communities, Facebook, Twitter and YouTube properties. Here’s a quick snap shot of some of the major changes to the blog site:

Cisco blog

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Let’s Get Virtual

September 28, 2010 at 12:00 pm PST

It seems like everything can and is going virtual…including concerts, elections, contests, and more.  In this blog post I am going to ruminate on examples that are trying out virtual for the first time or pushing the virtual envelope further than before.

Concerts
uStream seems to be the winner in the live virtual concert race. Cisco and AT&T just yesterday hosted the Doobie Brothers live as a pre-cursor to their new album release.

My prediction (via my virtual crystal ball) is more of these mega concerts will take place, REO Speedwagon preformed later on the same day as the Doobie Brothers, but the game changer here will be the focus on exposure for smaller/indie bands. This is much like the way MySpace changed the music publishing industry forever by enabling a viable marketing engagement to a large and highly engaged audience of music fans around the globe, difference being this time it will be live ! For example, check out “Stripped Down Live with Curt Smith”. This weekly show, hosted by Curt Smith of Tears for Fears, features a different musician who comes on and shows off their acoustical talent. You can and will see these types of experiences happening on the web as well as immersive virtual worlds such as Second Life, which has launched many an indie musicians career. Take Keiko Takamura who recently debuted her 1st album which she co-financed with Linden Dollars from her Second Life Fans. Check her out below.

I’ll save mobile for a later date as that is a blog post in and of itself :)

Elections

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