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Making Video a Part of Your Communications: How to Overcome Perceived Hurdles

“Video, video, video…Use video in your communications!”  How many of you reading this, whether a marketing lead at a large company or a one person wonder running a small business trying to get YOUR company’s story some attention have heard this?

As a communications professional, I hear this all the time. The reasons for using video are many…too many in fact to list here. But, at its core, video is authentic… or at least it can be. If you want to see a person give an answer or explanation and it’s on video…you know it is the person responding….not the talented wordsmithing of someone else. With video, you can see and hear what you are learning about …and I’m sure one day soon we’ll be able to smell video as well.

The  Pew Internet & American Life Project’s first major report on online video and the project’s State of Online Video study give us a few other meaty stats on video:

  • More than half of online video viewers share links to the video they find with others.
  • Online video now reaches a mainstream audience.
  • 57% of online adults have used the internet to watch or download video.

So why is it, when someone mentions doing a video, the hairs on the back of your neck go up and you want to crawl into a hole?

Let’s point out some obvious hurdles…or assumed hurdles:

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Collaboration in the Contact Center

October 20, 2010 at 2:00 am PST

New Tools for Customer Collaboration

How great is it that we now have the ability to broadcast our gripes to anyone that will listen and if we have enough creativity, we can even re-brand ourselves to great acclaim.  But how challenging is this for a business who may be making attempts to not only broadcast a message in these new ‘social media’ channels…but is also realizing that these are great listening posts as well?  There are lots of free tools for doing this but they are next to impossible to integrate into the customer service framework that has been built and perfected over the years.

The combination of challenges and opportunities available to us these days are not limited to social media. The root issue here is that our modes of communication, the channels if you will are shifting -- some of these are really taking root (video for instance) and others are either maturing (audio) or on the brink of acceptance (twitter/facebook).

Today’s show is about the tools you can employ to respond to this reality today AND set yourself up for success no matter which way these things may shift.

Tina Shakour, our TechWiseTV Collaboration Expert assembled a great set of topics and hands-on examples for us to dive into for this, Episode 76 -- ‘Collaboration in the Contact Center

Tina knows where to go for answers and she started at the top.

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Timeline of Social Media at Cisco

October 15, 2010 at 3:04 pm PST

Cisco was created in 1984 out of Stanford University.  In retrospect, the company was actually founded on the concept of social networking…on the concept of people wanting to be together.  A husband and wife who were in different departments, utilizing different computer systems wanted to talk to each other. The multi-protocol router was created in a living room in Menlo Park, CA and Cisco was born.

In 2000, under the leadership of Dan Scheinman, the communications team at Cisco created News@Cisco, Cisco’s news site where press releases were housed and original content was produced.

In February of 2005, we launched our first external blog at Cisco.  The topic was high tech public policy.  Today, we have too many to count internal blogs and twenty-one external blogs, including our corporate blog, The Platform.  (The new blog site launched just this month.)

Cisco, of course, LOVES video. In September of 2007, our Public Relations team started using video for press releases and blogs in earnest.  We created the CSCOPR YouTube Channel.  We now have over 800 videos and over 1.6 million views of those videos.  While the CSCOPR channel remains active, recently, the social media marketing team created an umbrella YouTube channel to encompass the multiple other Cisco channels.  You can view that site here.

In February 2008, Jeanette Gibson, then the head of the New Media team in Corporate Communications and now the director of Social Media Marketing at Cisco, asked me to run the CiscoSystems twitter account, as it seemed more appropriate for a PR person to run the “corporate” twitter account.  I accepted and we’re now at about 40,000 followers and growing.  We now, of course, have multiple “official” Twitter accounts and many, many employees tweeting (see here for our Cisco Social Media Policy and Guidelines for employees.)

In August 2009, we started the “official” Cisco Facebook page. We now have over 100,000 “likes” and growing.  We utilize the page to share Cisco news and events and engage with Cisco fans.  If you “like” us now on Facebook, you can even get a discount on Cisco Valet or a free Flip Video accessory! (Offer ends soon!)

In November 2009, we started using Ustream for our Talk2Cisco live broadcast series so that viewers could interact real time with Cisco thought leaders.

This month, the Social Media Marketing team created a social media aggregator so that you can get a snapshot of the activity going on in Cisco’s social footprint as well as in our discussion communities. (Follow us, like us…engage with us.)

And, for what’s next, I recently talked to Forbes Managing Editor Bruce Upbin about how Cisco looks at social media and this will give you a flavor of where we might be heading.

Whether creating technologies and solutions, partnering with others, or taking good ideas and making them better, Cisco knows that innovation is the key to survival.  Social Media is about innovation and that is what Cisco does better than anyone.  Please join us as we continue this journey.

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How Social Media Helped Raise $20,000 For a Better Cause

Courage, determination and social media SUCCESS pretty much sums up the recent accomplishments of Shawn Tylka, a Field Marketing Manager for Cisco’s Service Provider group.

Shawn recently traveled to Nepal with WOGO (Women’s Orthopaedic Global Outreach)- a non-profit volunteer organization that responds to the unique needs of women who develop knee arthritis and joint disease but do not have access to treatment in developing countries around the world.   WOGO is the newest Operation Walk (www.operationwalk.com), a 16-year old, private, non-profit organization.

WOGO started back in 2009 with five female orthopaedic surgeons who came together to empower, educate and engage women in third world countries -- “moving women from pain to power.”

A toothbrush, some clothes, and a Cisco Flip camera is all Shawn needed to begin her journey.

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“Like” the Cisco Facebook Page and Receive Promotional Deals on Cisco Valet and Flip Video Products!

Here at Cisco, we love hooking up our loyal fans! Currently, we have deals on both Cisco Valet home routers and Flip video accessories through our Cisco facebook page! How do you receive the deals on Valet and Flip? It’s easy! Simply go to the Cisco facebook page. If you aren’t a fan of the Cisco facebook page, you will be directed to “like” the page. Once you click the “like” button, the promo codes for both the Cisco Valet and Flip Video cameras will automatically populate. If you are already a fan of the facebook page, just click on the “Special Offer” tab and the promo codes will be located under both product promos!

To purchase the products with the promo deal, go to the Cisco Valet store and the Flip Video store. Choose the products you wish to purchase and at checkout, type the discount code into the “Coupon” field. That’s it!  Simple right?

What are you waiting for? The Valet promo ends on November 1, 2010 and the Flip Video deal ends on November 15, 2010. “Like” the Cisco facebook page and receive your deal now for being an amazing Cisco fan!

Note: Offer only valid for legal residents of the United States who are at least 18 years of age or older.

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