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How Social Media Helped Raise $20,000 For a Better Cause

Courage, determination and social media SUCCESS pretty much sums up the recent accomplishments of Shawn Tylka, a Field Marketing Manager for Cisco’s Service Provider group.

Shawn recently traveled to Nepal with WOGO (Women’s Orthopaedic Global Outreach)- a non-profit volunteer organization that responds to the unique needs of women who develop knee arthritis and joint disease but do not have access to treatment in developing countries around the world.   WOGO is the newest Operation Walk (www.operationwalk.com), a 16-year old, private, non-profit organization.

WOGO started back in 2009 with five female orthopaedic surgeons who came together to empower, educate and engage women in third world countries -- “moving women from pain to power.”

A toothbrush, some clothes, and a Cisco Flip camera is all Shawn needed to begin her journey.

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“Like” the Cisco Facebook Page and Receive Promotional Deals on Cisco Valet and Flip Video Products!

Here at Cisco, we love hooking up our loyal fans! Currently, we have deals on both Cisco Valet home routers and Flip video accessories through our Cisco facebook page! How do you receive the deals on Valet and Flip? It’s easy! Simply go to the Cisco facebook page. If you aren’t a fan of the Cisco facebook page, you will be directed to “like” the page. Once you click the “like” button, the promo codes for both the Cisco Valet and Flip Video cameras will automatically populate. If you are already a fan of the facebook page, just click on the “Special Offer” tab and the promo codes will be located under both product promos!

To purchase the products with the promo deal, go to the Cisco Valet store and the Flip Video store. Choose the products you wish to purchase and at checkout, type the discount code into the “Coupon” field. That’s it!  Simple right?

What are you waiting for? The Valet promo ends on November 1, 2010 and the Flip Video deal ends on November 15, 2010. “Like” the Cisco facebook page and receive your deal now for being an amazing Cisco fan!

Note: Offer only valid for legal residents of the United States who are at least 18 years of age or older.

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Introducing the Marketing Minute Series

A major component of my job here at Cisco is to get out from behind my desk to meet with you, our partners. No matter what part of the world I’m in during these meetings, there is always one question I know will always be asked: “What are the latest trends in marketing, and how can I put them to work for my business?”

While I wish I could meet with every single one of you from around the globe, the reality is that I cannot (unless you have a DeLorean with a flux capacitor or the secret formula to human cloning).  So I’ve decided to create the Marketing Minute, an ongoing series of short videos designed to help answer the most popular questions that I hear from you.

To start of the series, I’m taking a look at Twitter, one of my favorite social media tools.

httpv://www.youtube.com/watch?v=sBejYFl1Quo

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100,000 facebook ‘Likes’ and a new Cisco SuperFan Program!

The Cisco Facebook page has just hit a new milestone with over 100,000 ‘likes!’ We would like to thank all of our 100,000 fans that have been an integral part of the Cisco facebook community! As the Cisco facebook community manager I want to personally thank all of the fans for helping us reach 100,000 likes. Check out my video below to the 100,000 (and growing) Cisco facebook community and the announcement of our new Cisco SuperFan facebook program!

In honor of our facebook community, we are launching the Cisco SuperFan, a new fan appreciation program to highlight some of most active and engaged fans on our page! Read the details below to see how you can become a Cisco SuperFan!

Do you engage in active discussions on the Cisco facebook page? Comment on different Cisco content? Post photos to the Cisco fan photo section? If you answered yes to any of these questions, then you could definitely be in the running to be Cisco’s SuperFan!

The Cisco SuperFan is a continuous program where the most engaged facebook fan is chosen as the Cisco SuperFan. Criteria for becoming a Cisco SuperFan includes:

  • Volume of comments on Cisco content
  • Participation and contribution to insightful, engaging discussions on the page
  • Posts photos in “photos by others” section
  • Overall standout fan

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New blog site!

October 4, 2010 at 5:58 pm PST

Just a digression from the normal technical talk here…  We finally launched the new Cisco blogs site.  Woo hoo!!

Most importantly, I wanted to let you all know that the landing page and RSS feed URLs have both changed.  There are HTTP redirects in place for both (which I noticed this morning caused a bunch of old RSS entries to be marked as “new” — oops), but just in case you need to know them:

You don’t need to update your bookmarks / RSS readers, but you might want to anyway just because all the cool kids are doing it.

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