Jeremiah Owyang, Altimeter Group released a first-of-its-kind research study on the emerging role of the social media strategist. You can download the report on Jeremiah’s blog here.
We’re happy to be included in this research report. Clearly, marketing in a web 2.0 world means doing things differently but unless we stop doing something the old way…we’re not going to help our internal clients adopt new business processes. After all, this is about change management and the social media strategist must be willing to work through internal resistance (one of the 6 major challenges discussed in the report) to create quick wins and convince stakeholders to adopt new ways to work. Since we’ve been experimenting, learning and integrating social into our business for a few years now, I thought I’d provide my top 5 takeaways for helping drive change in your company.
Sites like Facebook and Twitter are a great way to promote your small business, but they also present some risks
There aren’t many Hollywood Movies that I get excited about, but I’ll admit that “The Social Network“, the movie about how Facebook got started, is one I’m looking forward to seeing. Facebook has enabled me to find long-lost friends and to keep in touch with relatives who are scattered around the country. But the use of Facebook also has its dark side.
When you access your email each day, do you do so at a distance of 15 paces because you’re just not sure what might jump out of that inbox? You can just about anticipate an email detailing how another user has caused a “blip” that will stretch your capabilities to protect both the user during their online engagements and the assets of the company? Or perhaps, there will be an email asking to set up a meeting of all-concerned to discuss how the employees in the sales department believe your information security policies are standing between them and their ability to do their job. Whose responsibility is it to keep the user engaged, informed, and compliant with company policy? Odds are, information technology leads will find their constituents asking how to accomplish something that wasn’t anticipated when the policies were created.
In a previous blog “When Your Employee Doesn’t Want to Come to the Office,” I shared my thoughts on the mobility aspects of the employee who wishes to work remotely. Today Cisco released part two of the Cisco Connected World Report and confirmed my hypothesis above: email inboxes are overflowing and IT departments are racing to catch up as the consumerization of the work place continues. Reading part two of the report, I was encouraged to see that more than 80 percent of IT department respondents noted they had an IT policy. What I found disheartening was the results from the end user, which detailed that ~24 percent of respondents didn’t know a policy existed, let alone where to find it. If that is the case, the escalation of policy collision isn’t going to occur.
It’s been a little over four months since the world was first introduced to the “World’s Most Interesting Intern.” During his summer internship, Greg created fun video blogs to showcase Cisco’s intern program and ask other interns outside of Cisco to submit video responses on why they are the most interesting interns.
Since then, Greg’s videos have received over 170,000 total YouTube views, 1,200 tweets and 1,700 facebook shares. In Q4 (which runs from mid-May to the end of July), total visitors to The Platform blog increased by 34%. Over 10 different interns submitted video responses and a good number of publications also wrote about the social media campaign including MASHABLE, the Wall Street Journal and B2B.
We are very excited to launch our new Social Media blog where we will highlight best practices, case studies and shared learning from across Cisco and beyond. This blog will serve as a platform for social media practitioners around the world both inside and outside Cisco to share their thoughts, insights and experiences connecting with customers via social media. We all know that social media is a two-way conversation and that’s why we’re hoping that you will join the discussion here and also share your experiences with us. We have lots of great insights to share with you but we’re also interested in hearing about specific topics that you’d like to see covered. Please post a comment below and let us know!