Yesterday I had the chance to host a live broadcast with social media guru Brian Solis—our first Partner Velocity Virtual Engagement. In our hour-long session, Engage: How to Build, Cultivate, and Measure Success in the New Web, Brian discussed the importance of building engagement with both current and potential customers through new social media tools.
Here’s a replay of our broadcast in case you missed it.
Want to learn the tips that Brian shared? Here’s a recap of our broadcast. Read More »
We’ve all seen the amazing innovation and mass adoption of mobile apps like Groupon, Foursquare and Yelp, but I’m starting to believe that this is just the tip of the iceberg. With mobile penetration in the developing world far surpassing wired, innovative people are beginning to use seemingly simple technology like SMS to drastically improve people’s lives.
Source: ITU World Telecommunication/ICT Indicators Database.
This week, I’d like to explore 4 concerns of the Mistrusting: fear of losing control, fear of change, lack of commitment or support, and lack of knowledge or skill. The other name for The Mistrusting is The Missing because they’re absent from social media. (If you need more background on what I’m talking about, please read last week’s blog.) To lighten things up – and because I’m inspired by the music playing in the background -, I’m going to use song titles as sub-heads. Grab a cup of coffee or tea, sit back and relax…this is going to be a longer post.
Losing Control (I.e. Fear of Losing Control)
Control over what? According to a report Flowtown published in February 2010, each year the number of people engaging in social conversations on the web increases by about 30%. The same analysis reveals that 80% of the social community’s engagement with content happens on platforms other than the one the content originated on. (1)
Whether or not a business embraces social media is only part of the equation. Many people already have – and they can (and will) say whatever they want to about your company. Dialogs and information exchange are already happening online.
Social media does not create these conversations, it just provides a series of platforms to move them online and uncover them. Read More »
I’m participating in a panel discussion at PayPal on Thursday evening about using social media for social good. This is the inaugural meeting of the Social Media Club – Silicon Valley, and it will be a great opportunity to meet some social media professionals.
I’m extremely interested in this discussion, as I am only 3 months into my new role as Marketing Strategy Manager for Corporate Social Responsibility (CSR). I believe social media is powering a revolution in social causes today.
Please join us at this event if you’re in the bay area, and if you can’t make it, I’ll post a follow up blog and try to capture some video interviews.
Community Managers are the unsung hero of social media ballads. However, today is Community Manager Appreciation Day (#CMAD), so step away from your Facebook, Twitter, Quora, or blog and give yourself a pat on the back!
In honor of #CMAD we created this image that truly captures the role of a Community Manager.