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Get Revved Up for Partner Velocity

December 1, 2010 at 4:48 pm PST

Barcelona is a great city—with its fantastic Basque food, gorgeous beachside location, and beautiful architecture courtesy of famed architect Antonio Gaudi, this Spanish city can’t be beat.

Next week, Barcelona will play host to partners from around the world who will be convening there to attend Partner Velocity, our annual event focused on giving our partners the insight, knowledge, and networking they need to accelerate their marketing.

This year, we’ll be providing our partners with access to the inside scoop on the latest social media and web 2.0 marketing trends. We’ll also have two sessions on marketing the cloud.

So who’s on tap to present?

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The Social Soap Box: Wining, Dining and Blogging

December 1, 2010 at 2:01 pm PST

One of the many benefits of social media is that it creates personal connections.  As a Cisco blogger I enjoy meeting many people online, but every so often my role gives me the chance to meet interesting people face-to-face. I recently attended my first Networking Nine event titled “Blurring the Boundaries: The Future of Blogging” hosted by the San Francisco chapter of the IABC (International Association of Business Communicators). This event in particular, brought together a small group of senior communications professionals to enjoy a great dinner, fine wine and an in-depth discussion about their respective experiences on blogging.

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Social Media Lessons from Harry Potter’s Deathly Hallows

November 30, 2010 at 11:08 am PST

I saw the new Harry Potter movie, The Deathly Hallows over the Thanksgiving break. I don’t want to spoil the movie for those who haven’t seen it yet or didn’t read the last book so if you are one of those people, be forewarned: just for fun and inspired by the movie, this blog post uncovers some lessons the 3 deathly hallows (ooops, did I just slip up and tell you there were 3?) can teach us, social media practitioners.

Ok, so the outcome for us won’t be as devastating as for the Peverell brothers but in order to continue to evolve in our practices, we should keep in mind the following lessons. 

1. Elder Wand. (a.k.a. Wand of Destiny). “The wand will never fully work for the new user unless he or she directly disarms, stuns or kills (even in Muggle fashion) the previous master. Rowling has stated that the wand is brutal in its choice of master, and that, whilst most wands have some allegiance to their own masters, the Elder Wand only responds to power.” 1  

Let’s look at the significance of the wand more closely and less literally. In order for the wand to keep working, each consecutive owner needs to be  Read More »

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Online Entertainment – What’s more important – Content or Technology?

Mary Meeker - Morgan Stanley Slide on the Online Advertising Market

At the Web 2.0 Summit 2010, internet analyst Mary Meeker presented data, shown above. The chart she offered drives home an important point to media and entertainment companies -- 28% of our time spent with media in the US is on the internet -- so we expect our media brands to deliver online. And Nielsen also released data this summer  showing 22% of the time people spend on the internet is with social media. In aggregate, Web users spend a total of 110 billion minutes on social Web sites and blogs each month. Therefore media companies must tailor and create engaging digital content to speak to the audiences who want to interact with content brands online and across social media sites. But what’s more important when trying to create appealing media experiences for socially engaged audiences who are spending 28% of their media time online: Is the technology experience more important than the content? Or is the content more important than the technology experience? Vivi Zigler, President of NBC Universal Digital Entertainment (bio link here), attempted to address this question at the Digital Media Conference West in San Francisco:

Vivi Zigler tells us in the clip that NBC Universal has to tailor and tweak existing technologies to the story lines of the NBC TV shows and to the shifting tastes of the online audiences to create engaging experiences.  How does NBC Universal adapt technology to changing television story lines and still create an engaging and quality experiences? (continued ..)
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Social Media Recipe: “Must Have” Ingredients

November 22, 2010 at 12:58 pm PST

A few weeks ago, I was asked to give a short speech on social media. “You have 8 minutes”, they told me. I scratched my head. I have so much to say! How am I going to do this in 8 minutes? I don’t know any more if it was Top Chef or Cake Boss that suddenly triggered a thought in my head. Social media is just like cooking or baking. Your dish tastes best when you pick the right ingredients, add the right quantities, mix them together at the right time and see the process through. “That’s it”, I shouted with excitement, “I’m going to talk about the “must have” ingredients of social media”. Here are some of the takeaways from the 8-minute version I came up with (condensed version):

Educate and enable your employees. Education and enablement are on-going activities that need to be constantly reassessed to reflect and cater towards participants’ level(s) of social maturity.    Read More »

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