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Things That Happen In Social Media In 2 Hours

I was traveling last week. I decided to order a shuttle service for the one-hour trip from San Jose to the San Francisco International Airport. Last week, however, the trip took 2 hours. Our super helpful driver tried his best to speed up our travel time by taking a different route and changing freeways – but with not much success.

As I was looking out the window admiring the long parking lot on the freeway (insert sarcasm here), my mind started wondering: “I wonder what’s going on out there while I’m sitting in here”.  Fueled by curiosity, I later jumped on the Internet to do some research and got my calculator out. Here is some fascinating information on what 2 hours means in the world of social media and web 2.0. Read More »

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Talent…Is It Born or Grown?

Happy New Year! Hope all of you had an awesome time ringing in the new year. Now it’s back to business.

So, here’s a question for you: If you looked at 100 of the world’s best performers– from athletes to salespeople to doctors – what one thing do they have in common?

They make the most money? They have the most cars? No, no… They have all practiced their craft for 10,000 hours (or longer). That’s it!

We’re continuing our coverage from Cisco’s Partner Velocity event held last month in Barcelona. Today’s topic: how to achieve greatness (appropriate given that we’re all making New Year’s resolutions right now) is from Daniel Coyle’s session.

Coyle is contributing editor to Outside Magazine and New York Times best-selling author of The Talent Code.

Watch my interview with him to find out what he said:

What else did he say about honing your own talent?
Read More »

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Using Data to Manage and Optimize Your (Content) Brand’s Value

One of the benefits media companies enjoy from using an integrated platform like Cisco Eos to deliver their social entertainment experiences is having a singular data view on how audiences are interacting with and around their branded content.  This data can be extremely valuable in helping enhance or optimize the value of the content experiences for both the consumer and the business — or, it can be just another distraction.

As an ex-data wonk (and now a marketer trying to leverage a multitude of measurement systems), I know that more data is not always more useful.  With the overwhelming amounts of data available from your online channels, the more rare asset is actionable insights that can be derived from all that raw data.  Many times insights can come from simply putting individual data points (e.g. a 10% increase in traffic) into context — which helps me understand if a 10% increase is a good outcome relative to what I’m trying to achieve, or some external benchmarks.  The ability to provide context around individual metrics gives marketers and website operators a robust platform for testing and evaluating the value each web experience is delivering to its audience.

Introducing the Cisco Eos Brand Value Index (BVI)

We’ve generated a significant amount of data across the 100 Eos-powered web sites, and we recently put on our data spelunking caps to dig into this data to find actionable best practices our customers could use today, as well as to define a framework for contextualizing the broader data landscape generated by Eos interactions.

What I’d like to do now is to introduce you to some early thinking on a contextual analytics framework in Cisco Eos that we’re calling the Brand Value Index (BVI).

Before you ask, a couple of points on the data: Read More »

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Happy Holidays: A Special Rap and Holiday Tribute from Cisco

2010, what a year it was. Let’s see, it was the Year of the Tiger, the year of “Write the Rules, Own the Game,” the year of Cisco raps, and the year that Cisco and Tandberg joined forces.

There were so many momentous events that shaped 2010. While it’s impossible to list all of them, we put together a video and a rap to commemorate some of the events that happened over the past 365 days. Our video also includes best wishes for good tidings in 2011 from a number of different WWPO leaders.

Curious about the clips we featured in the video? Check out the following events that made the cut, and let us know your highlights.

Read More »

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Ho Ho Ho! We Caught Santa on Camera!

We’re so thrilled that Santa spared 2 minutes of his time today to give my dear friend and colleague, Nancy a short interview on how he’s using social media this holiday season. We connected with him at the North Pole using Cisco WebEx and Flip technologies. Check out our interview with him and pass it on to spread the holiday joy. Read More »

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