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Localize Your Fan Page

December 6, 2010 at 3:38 am PST

Recently I shared a case study on virtual events via Facebook, and in this article I briefly touched on the concept of posting in various languages. The interactions we saw spiked when we posted in various languages, but there were also issues with English readers complaining about the messages they didn’t understand. We decided to run a few tests.

First of all, on Fan Pages, you have an option to target posts. Click on the lock icon, and select customize (I know, lock icon = customize??)

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GE Innovation – Thinking Outside of the Box (or Should that be ‘Square’?)

December 2, 2010 at 10:06 am PST

As I’m focusing more on Collaboration and Innovation and less on Supply Chain these days, I thought I’d share a story of ‘Ideation with you for my opening blog.  That’s because it’s usually one of the first steps in the product development lifecycle, and makes chronological sense when discussing innovation. In later blogs I’ll share some of the subsequent steps – you know: Selection, Prototyping, Validation, Development and finally, Launch. Different companies use different terms and different processes, but all good products start out with a good idea.

Let me take you back in time for a moment. When I was eight years old I noticed that the local UK comic magazine that I bought on a weekly basis was running competitions for readers to submit puzzles for other readers to solve. I was attracted to the Secret Service game that was one of the prize options, but what was my idea? How was I going to win if I didn’t have a good idea? Well, I decided that I’d submit a match puzzle -- you know we actually had lots of matches in the 60’s! This puzzle isn’t hard (please remember I was eight years old) and looked something like the picture above. The question was “How do you make a square by adding just one more match and not moving the others?”

Anyway, fairly obvious that you make a square by placing a forth match adjoining the other three to make a square with the bases as in the next picture (click ‘read more’ when finished with this page to see how). Well, I had the pride of seeing my puzzle published and, more importantly for me, I actually won the Secret Service game! But that’s not the point… Read More »

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Get Revved Up for Partner Velocity

December 1, 2010 at 4:48 pm PST

Barcelona is a great city—with its fantastic Basque food, gorgeous beachside location, and beautiful architecture courtesy of famed architect Antonio Gaudi, this Spanish city can’t be beat.

Next week, Barcelona will play host to partners from around the world who will be convening there to attend Partner Velocity, our annual event focused on giving our partners the insight, knowledge, and networking they need to accelerate their marketing.

This year, we’ll be providing our partners with access to the inside scoop on the latest social media and web 2.0 marketing trends. We’ll also have two sessions on marketing the cloud.

So who’s on tap to present?

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The Social Soap Box: Wining, Dining and Blogging

December 1, 2010 at 2:01 pm PST

One of the many benefits of social media is that it creates personal connections.  As a Cisco blogger I enjoy meeting many people online, but every so often my role gives me the chance to meet interesting people face-to-face. I recently attended my first Networking Nine event titled “Blurring the Boundaries: The Future of Blogging” hosted by the San Francisco chapter of the IABC (International Association of Business Communicators). This event in particular, brought together a small group of senior communications professionals to enjoy a great dinner, fine wine and an in-depth discussion about their respective experiences on blogging.

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Social Media Lessons from Harry Potter’s Deathly Hallows

November 30, 2010 at 11:08 am PST

I saw the new Harry Potter movie, The Deathly Hallows over the Thanksgiving break. I don’t want to spoil the movie for those who haven’t seen it yet or didn’t read the last book so if you are one of those people, be forewarned: just for fun and inspired by the movie, this blog post uncovers some lessons the 3 deathly hallows (ooops, did I just slip up and tell you there were 3?) can teach us, social media practitioners.

Ok, so the outcome for us won’t be as devastating as for the Peverell brothers but in order to continue to evolve in our practices, we should keep in mind the following lessons. 

1. Elder Wand. (a.k.a. Wand of Destiny). “The wand will never fully work for the new user unless he or she directly disarms, stuns or kills (even in Muggle fashion) the previous master. Rowling has stated that the wand is brutal in its choice of master, and that, whilst most wands have some allegiance to their own masters, the Elder Wand only responds to power.” 1  

Let’s look at the significance of the wand more closely and less literally. In order for the wand to keep working, each consecutive owner needs to be  Read More »

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