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Content Marketing: How to Create a Self-Publishing Practice

December 7, 2010 at 10:31 am PST

Many companies are starting to hire journalists, or experienced columnists with domain knowledge, to help them increase the appetite for and influence of their corporate blogs. Without a doubt, your storylines must be of interest to your target audience and contain meaningful substance within your editorial text. Yes, this is a no-brainer. But there are other things you can do to increase your reach if you’re a big company, or get noticed if you’re a small company. Consider guest blogging. Better yet, consider self-publishing on major media sites.

Huh? Guest blogging just means that you plug into an already existing blog on a third-party site. Self-publishing on major media sites is a different animal. The Service Provider Marketing organization at Cisco has been using a hybrid model of offering traditional press releases to editors and self-published content themselves for about a year. “It’s not paid media and it’s not a typical blog post”, says David Deans (@dhdeans), the champion of self publishing in Cisco’s Service Provider Marketing group. Then what is it? Read More »

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Localize Your Fan Page

December 6, 2010 at 3:38 am PST

Recently I shared a case study on virtual events via Facebook, and in this article I briefly touched on the concept of posting in various languages. The interactions we saw spiked when we posted in various languages, but there were also issues with English readers complaining about the messages they didn’t understand. We decided to run a few tests.

First of all, on Fan Pages, you have an option to target posts. Click on the lock icon, and select customize (I know, lock icon = customize??)

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GE Innovation – Thinking Outside of the Box (or Should that be ‘Square’?)

December 2, 2010 at 10:06 am PST

As I’m focusing more on Collaboration and Innovation and less on Supply Chain these days, I thought I’d share a story of ‘Ideation with you for my opening blog.  That’s because it’s usually one of the first steps in the product development lifecycle, and makes chronological sense when discussing innovation. In later blogs I’ll share some of the subsequent steps – you know: Selection, Prototyping, Validation, Development and finally, Launch. Different companies use different terms and different processes, but all good products start out with a good idea.

Let me take you back in time for a moment. When I was eight years old I noticed that the local UK comic magazine that I bought on a weekly basis was running competitions for readers to submit puzzles for other readers to solve. I was attracted to the Secret Service game that was one of the prize options, but what was my idea? How was I going to win if I didn’t have a good idea? Well, I decided that I’d submit a match puzzle -- you know we actually had lots of matches in the 60’s! This puzzle isn’t hard (please remember I was eight years old) and looked something like the picture above. The question was “How do you make a square by adding just one more match and not moving the others?”

Anyway, fairly obvious that you make a square by placing a forth match adjoining the other three to make a square with the bases as in the next picture (click ‘read more’ when finished with this page to see how). Well, I had the pride of seeing my puzzle published and, more importantly for me, I actually won the Secret Service game! But that’s not the point… Read More »

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Get Revved Up for Partner Velocity

December 1, 2010 at 4:48 pm PST

Barcelona is a great city—with its fantastic Basque food, gorgeous beachside location, and beautiful architecture courtesy of famed architect Antonio Gaudi, this Spanish city can’t be beat.

Next week, Barcelona will play host to partners from around the world who will be convening there to attend Partner Velocity, our annual event focused on giving our partners the insight, knowledge, and networking they need to accelerate their marketing.

This year, we’ll be providing our partners with access to the inside scoop on the latest social media and web 2.0 marketing trends. We’ll also have two sessions on marketing the cloud.

So who’s on tap to present?

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The Social Soap Box: Wining, Dining and Blogging

December 1, 2010 at 2:01 pm PST

One of the many benefits of social media is that it creates personal connections.  As a Cisco blogger I enjoy meeting many people online, but every so often my role gives me the chance to meet interesting people face-to-face. I recently attended my first Networking Nine event titled “Blurring the Boundaries: The Future of Blogging” hosted by the San Francisco chapter of the IABC (International Association of Business Communicators). This event in particular, brought together a small group of senior communications professionals to enjoy a great dinner, fine wine and an in-depth discussion about their respective experiences on blogging.

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