Corporate Social Responsibility (CSR) is not what it was a few years ago, and, as we learned in our latest episode of Talk2Cisco, it goes far beyond pure philanthropic efforts. Kathy Mulvany, Senior Director of Corporate Affairs at Cisco and Jennifer Biringer, Director at SustainAbility, a think tank and strategy consultancy based in San Francisco, CA bring their expertise and insights around the evolution of CSR in the latest broadcast.
Highlights from Talk2Cisco: The Evolution of Corporate Social Responsibility
01:34 Definition of Corporate Social Responsibility (CSR)
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Understand what your fans want, and help them help themselves.
A few weeks ago I blogged about how we gave admin rights of the Networking Academy fan page to the top fans. In the private FB group I set up for them to collaborate, one of them commented that our total active monthly fans was constant at 90k, even though we’d gone from 100k to 150k total fans in the past 10 weeks.
They started to collaborate on how to generate more relevant content. They decided to share mini networking lessons as well as daily quizzes. The ambassadors set up a wikispace to collaborate, and a WordPress blog to share full lessons with the fans.
The results have blown me away. Our monthly active fans have been amazing! (Facebook defines monthly active as viewing, liking, commenting or sharing your pages posts)
Out of a total 153k fans, that’s a 77% Monthly Active User base. Please share your stats if you have a similar or better ratio of activity.
In his keynote at the event, Nour covered ways to “unleash the power of social media,” but not just by getting more followers, collecting more friends, and increasing page views on your blog. Turns out, social media success is all about building relationships and influence where ROI stands for “return on influence.”
Check out this interview with Nour to find out his favorite social media tools, ways to gain trust, and how to increase your influence.
What other tips did Nour offer during his keynote? Read on to find out… Read More »
Cisco has gone live with Facebook’s Like button throughout its Data Center product pages and select Small Business product pages. Cisco continues the trend of staying ahead of the curve in utilizing social media technology to better communicate with its customers and partners. The Like button will give Cisco customers and partners an intuitive and elegant way to share content they find valuable.
Cisco has developed a strategy on how to integrate social media into Cisco.com, leveraging Jeremiah Owyang’s framework, which outlines the evolution of social corporate websites. Today Cisco is proud to announce the rollout of Facebook Like buttons on over 180 product pages on Cisco.com. You will notice them when browsing Cisco’s Data Center or small business product areas.
We’ve wrapped up an action-packed week at Partner Velocity in Barcelona, Spain where Cisco partners learned, not only to change their way of thinking about marketing, but also to use social media in innovative ways.
I had a chance to interview speaker and creative director of Thinque Anders Sorman-Nilsson about ideas and how to “thinque funky.”
Anders says that in a highly digital world, high touch (and appealing to our customers’ hearts and emotions) is key. He also talked about thought leaders, those who have unleashed their own inner super heroes, who blaze a trail in new thinking.
What else did partners learn at the event? Here are just a few memorable quotes from speakers.