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Using Data to Manage and Optimize Your (Content) Brand’s Value

One of the benefits media companies enjoy from using an integrated platform like Cisco Eos to deliver their social entertainment experiences is having a singular data view on how audiences are interacting with and around their branded content.  This data can be extremely valuable in helping enhance or optimize the value of the content experiences for both the consumer and the business — or, it can be just another distraction.

As an ex-data wonk (and now a marketer trying to leverage a multitude of measurement systems), I know that more data is not always more useful.  With the overwhelming amounts of data available from your online channels, the more rare asset is actionable insights that can be derived from all that raw data.  Many times insights can come from simply putting individual data points (e.g. a 10% increase in traffic) into context — which helps me understand if a 10% increase is a good outcome relative to what I’m trying to achieve, or some external benchmarks.  The ability to provide context around individual metrics gives marketers and website operators a robust platform for testing and evaluating the value each web experience is delivering to its audience.

Introducing the Cisco Eos Brand Value Index (BVI)

We’ve generated a significant amount of data across the 100 Eos-powered web sites, and we recently put on our data spelunking caps to dig into this data to find actionable best practices our customers could use today, as well as to define a framework for contextualizing the broader data landscape generated by Eos interactions.

What I’d like to do now is to introduce you to some early thinking on a contextual analytics framework in Cisco Eos that we’re calling the Brand Value Index (BVI).

Before you ask, a couple of points on the data: Read More »

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Happy Holidays: A Special Rap and Holiday Tribute from Cisco

December 29, 2010 at 1:40 pm PST

2010, what a year it was. Let’s see, it was the Year of the Tiger, the year of “Write the Rules, Own the Game,” the year of Cisco raps, and the year that Cisco and Tandberg joined forces.

There were so many momentous events that shaped 2010. While it’s impossible to list all of them, we put together a video and a rap to commemorate some of the events that happened over the past 365 days. Our video also includes best wishes for good tidings in 2011 from a number of different WWPO leaders.

Curious about the clips we featured in the video? Check out the following events that made the cut, and let us know your highlights.

Read More »

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Ho Ho Ho! We Caught Santa on Camera!

December 22, 2010 at 8:54 pm PST

We’re so thrilled that Santa spared 2 minutes of his time today to give my dear friend and colleague, Nancy a short interview on how he’s using social media this holiday season. We connected with him at the North Pole using Cisco WebEx and Flip technologies. Check out our interview with him and pass it on to spread the holiday joy. Read More »

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The Social Soap Box: Why Mark Zuckerberg is Person of the Year

December 22, 2010 at 12:12 pm PST

Mark Zuckerberg is Time magazine’s “Person of the Year.” As I read the article which talked about the growth of Facebook as being close to twice the size of the U.S. and Zuckerberg’s net worth estimated to be almost $7 billion, I started thinking about my own personal journey with the social entity. I recalled the days in 2006 when my brother who was in college at the time, kept harassing me to get on Facebook. He told me that it was a way to connect with all of my friends and that once I start, I wouldn’t be able to stop. Mind you, those were also the days of Friendster and MySpace. So as a professional who tries to maintain a healthy balance between my personal and professional life, I told him what I’m sure others who’ve been asked to join Facebook have said in the past, “I am a very private person and don’t have time to play with friends online.”

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Transforming Education through Collaboration

If you’re familiar with Cisco’s collaboration products, you’ve probably heard us discuss how they will change the nature of the workplace; from who we work with, to where and when we work, to how business processes are interleaved with the collaboration experience. But what about how they change the way we learn? Higher education represents an enormous opportunity for collaboration products to engage and educate the next generation of global leaders.

Last week, we demonstrated collaboration’s impact on education by announcing that Duke University is using Cisco Quad in their Fuqua School of Business, MBA -- Cross Continent program. The reason? To ensure that students throughout the world can fully participate in the program at any Duke campus -- not as passive listeners, but as active participants in the learning experience. Cisco Quad collaboration software enables global students to create virtual working groups, find fellow students with common interests, share content, files or videos and instantly start video or audio conferences and chat sessions.

Using Cisco Quad in education is quite appropriate because the product was named after a university campus quad. It’s a place for social networking, where students meet and hang out, share experiences and create, in some cases, lifelong connections. As you go from one class to another, you probably always traverse the quad -- it’s a place for constant action and change. This image of the quad seemed like a nice moniker for the product. With Duke, it’s particularly appropriate because we’ve expanded the physical campus to a virtual place that encompasses much more real estate, creating a hub for sharing information and changing the way education happens today. Read More »

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