In January I was at the National Retail Federation trade show for their 100th annual convention in New York City. While at the show it struck me that the world of retailing has changed a lot in the past century – not that I’ve been around to witness ALL those changes although sometimes it does feel like it
Cigar boxes gave way to mechanical cash registers to today’s sophisticated point of sale systems. Farm and artisan products delivered by wagons morphed to sophisticated supply chains integrating distribution centers, trucks, ships and aircraft. Most people today associate the word “amazon” with an online retailer rather than a river in South America.
As we look forward to the next 100 years of retailing, the industry is facing a huge transition. Consumers are shopping on the web, on the phone, in the stores and leveraging personal technology to do “My Shopping, My Way” – they’re looking for a truly custom shopping experience. Consumers are interacting with retailers not just through their purchases, but also through social media such as Twitter, Facebook, blogs etc. in real time. They are expecting their online and offline shopping experiences to look and feel the same. They don’t care about channels – they demand a ubiquitous brand experience.
For retailers, these rising expectations have profound impact on their strategies in a number of areas from marketing, to store operations, to real estate, to employee retention, and physical and data security. In this retail blog, we will be exploring the impact of technology in these areas with Cisco and third party experts in a number of settings including industry events and online discussions as we talk about how retailers can address this market transition.
We hope you will join us going forward and also participate in our other retail social media properties including Cisco retail on Twitter, Facebook, YouTube and Linked In.
Tags: mashop, retail, retailing, shopping, social media
“Social Business” seems to be the next logical evolution within an enterprise that has already started adopting social media practices within various departments. Recently, I had a chance to discuss this topic with other industry leading social media practitioners. I also attend a few panel discussions at Social Media Week in San Francisco during which a spotlight was placed on this topic. Through this blog series, I will share my findings and thoughts on topics such as Social Business and Social CRM, and how these concepts can be leveraged within an organization to improve the bottom line.
The online behavior pattern of consumers has shifted noticeably in recent years. According to comScore, the percentage of time spent on portals has declined by 1.4 % while at the same time; the percentage of time spent on social media has been steadily increasing.
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Tags: Enterprise 2.0, Social Business, Social CRM, social media
The exchange of business cards is a long-standing tradition that spans all the way back to the 15th century when folks in China used to exchange “visiting cards” or “calling cards” – cards that visitors wrote their names, notes or messages. The cards were introduced in Europe in the 17th century during the reign of Louis XIV.
Bobbie Johnson, Technology reporter for BBC News, has written a thought-provoking article on the effect technology is having on business cards.
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Tags: Bump, business, business cards, calling cards, CV, Inclusion and Diversity, mass personalisation, social media, technology
How was your week? Well, here at Cisco we had another exciting week filled with interesting technology stories and news. Here’s what happened…
1.) Mobile Technology for Smarter Cars
Today, the only types of collision avoidance systems in cars are expensive radar- and camera based systems, which are few and far between. However, if the U.S. Department of Transportation had its way much cheaper warning systems would be installed in all new cars before the end of the decade. The key is replacing expensive sensors with cheap and ubiquitous global positioning system (GPS) and Wi-Fi wireless technology.
2.) Cloud Providers Combine to Boost Asian Market
Some of the biggest players in technology have come together to form a group that aims to boost the use of cloud architectures in Asia, where adoption lags behind the U.S. and Europe. Eleven companies, including Cisco, primarily from the U.S. and western Europe, announced they were forming the Asia Cloud Computing Association to address regional issues and challenges to the adoption of cloud computing in Asia.
3.) Visualizing Global Mobile Traffic Growth
Check out some insights from Cisco’s Visual Networking Index. According to the VNI, global mobile data traffic will increase 26-fold between 2010 and 2015 and there will be nearly one mobile device per capita by 2015. How do you see mobile evolving in the next five years?
4.) Cisco Makes Video Easier to Create, Consume, Search and Share Across the Enterprise
This week Cisco unveiled a host of new offerings designed to make it easy for anyone to be a video producer. Customers now have new ways to create and consume video across the enterprise. With the new Cisco offerings, they can:
- Record and share videos and content on the fly from Cisco TelePresence or other video endpoints.
- Enjoy exceptional search capabilities within videos themselves. Instead of wasting time scrolling through hours of video to find the right clip, with a few clicks of a mouse, users can now simply advance to the right spot.
5.) Cisco Names Gary Moore Chief Operating Officer
This week Cisco announced that Executive Vice President Gary Moore has been appointed Chief Operating Officer (COO), a new position within Cisco.
“Gary is a seasoned and trusted leader who consistently delivers results. He is uniquely qualified to drive strategic prioritization and accountability within Cisco, with a laser-focus on operational excellence,” said John Chambers, chairman and CEO, Cisco.
Cisco also has a TON of things happening next week. Here’s what to look out for…
- The Internet it out of addresses? Check out this feature article next week about how careful planning and slow transition will minimize the impact of the transition to the IPv6 addressing system.
- With the Academy Awards this weekend check out how the Oscars are taking TV and social media to a whole new level!
- Partner Summit 2011 is happening next week in New Orleans! Keep up to date with news from the event.
- Enterprise Connect in Orlando is next week as well! Make plans to participate in the following Cisco activities.
Be sure to check out News@Cisco next week to learn more about all of these news updates! Have a great weekend!
Tags: channel partners, Chief Operating Officer, cisco channels, collaboration, enterprise connect, News@Cisco, partner summit, social media, Technology News, virtual partner summit
On Feb. 3rd, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne facilitated a WebEx featuring a panel of thought leaders who shared their knowledge and experiences in using social media to create powerful sales strategies. In part one, Brian shared some amazing research about the changes social media has made to the sales cycle. Today, in part two, we’ll hear from the panel. You can listen to the entire WebEx here.
Meet the panel:
Sam Decker: founder of Mass Relevance. He worked with Dell on their ecommerce engine and also was CMO of Bazaarvoice. Now he is curating content. All of the millions and billions of pieces of content around the world, he pulls it together and curates it so that marketers and salespeople can engage with buyers.
Barbara Weaver Smith: founder and president of The Whale Hunters – a strategic sales coaching firm. They help small businesses grow explosively by finding bigger customers and signing up bigger deals.
Sergio Balegno: director of research with Marketing Sherpa and MECLABS. His company has a phenomenal repository of over 7,000 case histories for the marketing and sales community.
The discussion in Part One focused on how the sales/buying cycle has really changed because of social media. As a result, selling has changed too. In part two, the discussion turned to evidence of this change and tips for dealing with it.
Is this change in buyer behavior happening in small businesses as well?
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Tags: advice, business advice, event, Guest, marketing, sales, selling, social media, WebEX