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Lost in Social Media: Finding Our Way #lostinsm

January 18, 2011 at 1:21 pm PST

My yoga studio is packed these days. No wonder, it’s January, -- the time for new year’s resolutions.  

I’m not big on new year’s resolutions because I feel like I can make a change at any time but, I want to start off this year with a new blog series: Lost in Social Media or #lostinsm for short.”What inspired the title of this blog series?”, you might ask. Getting lost in Iceland. Not kidding (check out the evidence below).   

You see, I’ve been thinking about this for quite some time now: how do we, corporations, evolve or grow in our social media adoption? Over the next few weeks, Read More »

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How to Build, Cultivate, and Measure Success in the New Web

January 11, 2011 at 8:59 am PST

briansolisWe heard from so many partners at our Barcelona Partner Velocity event in December and on our Cisco Channels Facebook page that this is the year you’re going to start a new marketing plan and become more active in social media.

Is this the year you’re going to make your Twitter debut? Will you drive more customers to your blog in 2011? Want to better engage your fans via Facebook?

Whatever your goals, we’ve got a way to ensure that your 2011 marketing efforts get off to a great start.

Reserve your spot at our first Partner Velocity Virtual Engagement of the year on January 27 and you’ll get a chance to ask author and social media thought leader Brian Solis your social media marketing questions.

Read on to find out how to secure your spot.
Read More »

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Things That Happen In Social Media In 2 Hours

January 6, 2011 at 6:16 pm PST

I was traveling last week. I decided to order a shuttle service for the one-hour trip from San Jose to the San Francisco International Airport. Last week, however, the trip took 2 hours. Our super helpful driver tried his best to speed up our travel time by taking a different route and changing freeways -- but with not much success.

As I was looking out the window admiring the long parking lot on the freeway (insert sarcasm here), my mind started wondering: “I wonder what’s going on out there while I’m sitting in here”.  Fueled by curiosity, I later jumped on the Internet to do some research and got my calculator out. Here is some fascinating information on what 2 hours means in the world of social media and web 2.0. Read More »

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Talent…Is It Born or Grown?

January 4, 2011 at 1:20 pm PST

Happy New Year! Hope all of you had an awesome time ringing in the new year. Now it’s back to business.

So, here’s a question for you: If you looked at 100 of the world’s best performers-- from athletes to salespeople to doctors – what one thing do they have in common?

They make the most money? They have the most cars? No, no… They have all practiced their craft for 10,000 hours (or longer). That’s it!

We’re continuing our coverage from Cisco’s Partner Velocity event held last month in Barcelona. Today’s topic: how to achieve greatness (appropriate given that we’re all making New Year’s resolutions right now) is from Daniel Coyle’s session.

Coyle is contributing editor to Outside Magazine and New York Times best-selling author of The Talent Code.

Watch my interview with him to find out what he said:

What else did he say about honing your own talent?
Read More »

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Using Data to Manage and Optimize Your (Content) Brand’s Value

One of the benefits media companies enjoy from using an integrated platform like Cisco Eos to deliver their social entertainment experiences is having a singular data view on how audiences are interacting with and around their branded content.  This data can be extremely valuable in helping enhance or optimize the value of the content experiences for both the consumer and the business — or, it can be just another distraction.

As an ex-data wonk (and now a marketer trying to leverage a multitude of measurement systems), I know that more data is not always more useful.  With the overwhelming amounts of data available from your online channels, the more rare asset is actionable insights that can be derived from all that raw data.  Many times insights can come from simply putting individual data points (e.g. a 10% increase in traffic) into context — which helps me understand if a 10% increase is a good outcome relative to what I’m trying to achieve, or some external benchmarks.  The ability to provide context around individual metrics gives marketers and website operators a robust platform for testing and evaluating the value each web experience is delivering to its audience.

Introducing the Cisco Eos Brand Value Index (BVI)

We’ve generated a significant amount of data across the 100 Eos-powered web sites, and we recently put on our data spelunking caps to dig into this data to find actionable best practices our customers could use today, as well as to define a framework for contextualizing the broader data landscape generated by Eos interactions.

What I’d like to do now is to introduce you to some early thinking on a contextual analytics framework in Cisco Eos that we’re calling the Brand Value Index (BVI).

Before you ask, a couple of points on the data: Read More »

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