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Talent…Is It Born or Grown?

January 4, 2011 at 1:20 pm PST

Happy New Year! Hope all of you had an awesome time ringing in the new year. Now it’s back to business.

So, here’s a question for you: If you looked at 100 of the world’s best performers-- from athletes to salespeople to doctors – what one thing do they have in common?

They make the most money? They have the most cars? No, no… They have all practiced their craft for 10,000 hours (or longer). That’s it!

We’re continuing our coverage from Cisco’s Partner Velocity event held last month in Barcelona. Today’s topic: how to achieve greatness (appropriate given that we’re all making New Year’s resolutions right now) is from Daniel Coyle’s session.

Coyle is contributing editor to Outside Magazine and New York Times best-selling author of The Talent Code.

Watch my interview with him to find out what he said:

What else did he say about honing your own talent?
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Using Data to Manage and Optimize Your (Content) Brand’s Value

One of the benefits media companies enjoy from using an integrated platform like Cisco Eos to deliver their social entertainment experiences is having a singular data view on how audiences are interacting with and around their branded content.  This data can be extremely valuable in helping enhance or optimize the value of the content experiences for both the consumer and the business — or, it can be just another distraction.

As an ex-data wonk (and now a marketer trying to leverage a multitude of measurement systems), I know that more data is not always more useful.  With the overwhelming amounts of data available from your online channels, the more rare asset is actionable insights that can be derived from all that raw data.  Many times insights can come from simply putting individual data points (e.g. a 10% increase in traffic) into context — which helps me understand if a 10% increase is a good outcome relative to what I’m trying to achieve, or some external benchmarks.  The ability to provide context around individual metrics gives marketers and website operators a robust platform for testing and evaluating the value each web experience is delivering to its audience.

Introducing the Cisco Eos Brand Value Index (BVI)

We’ve generated a significant amount of data across the 100 Eos-powered web sites, and we recently put on our data spelunking caps to dig into this data to find actionable best practices our customers could use today, as well as to define a framework for contextualizing the broader data landscape generated by Eos interactions.

What I’d like to do now is to introduce you to some early thinking on a contextual analytics framework in Cisco Eos that we’re calling the Brand Value Index (BVI).

Before you ask, a couple of points on the data: Read More »

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Happy Holidays: A Special Rap and Holiday Tribute from Cisco

December 29, 2010 at 1:40 pm PST

2010, what a year it was. Let’s see, it was the Year of the Tiger, the year of “Write the Rules, Own the Game,” the year of Cisco raps, and the year that Cisco and Tandberg joined forces.

There were so many momentous events that shaped 2010. While it’s impossible to list all of them, we put together a video and a rap to commemorate some of the events that happened over the past 365 days. Our video also includes best wishes for good tidings in 2011 from a number of different WWPO leaders.

Curious about the clips we featured in the video? Check out the following events that made the cut, and let us know your highlights.

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Ho Ho Ho! We Caught Santa on Camera!

December 22, 2010 at 8:54 pm PST

We’re so thrilled that Santa spared 2 minutes of his time today to give my dear friend and colleague, Nancy a short interview on how he’s using social media this holiday season. We connected with him at the North Pole using Cisco WebEx and Flip technologies. Check out our interview with him and pass it on to spread the holiday joy. Read More »

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The Social Soap Box: Why Mark Zuckerberg is Person of the Year

December 22, 2010 at 12:12 pm PST

Mark Zuckerberg is Time magazine’s “Person of the Year.” As I read the article which talked about the growth of Facebook as being close to twice the size of the U.S. and Zuckerberg’s net worth estimated to be almost $7 billion, I started thinking about my own personal journey with the social entity. I recalled the days in 2006 when my brother who was in college at the time, kept harassing me to get on Facebook. He told me that it was a way to connect with all of my friends and that once I start, I wouldn’t be able to stop. Mind you, those were also the days of Friendster and MySpace. So as a professional who tries to maintain a healthy balance between my personal and professional life, I told him what I’m sure others who’ve been asked to join Facebook have said in the past, “I am a very private person and don’t have time to play with friends online.”

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