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For Better Collaboration Try Breaking The Rules

I recently read an article Why Getting It Wrong Is the Future of Design. It speaks to how innovative design changes often come from doing things that would be considered completely wrong. The article focuses on art, graphics, architecture, theater, movies, tableware, and even video games. Then I read this line “I was following the rules, then selectively breaking one or two for maximum impact.” and it got me thinking. What are the rules to collaboration and can we break a couple that result in better collaboration?

I’ve always been one for experimentation in trying different things, using various products, and embracing change. After reading this article I’ve been trying to selectively break a few rules and thinking about other rules to break. It hasn’t been easy, because there are many hard and fast best practices on how to collaborate. Here’s some of what I have come up with:

  • Forego physical meeting rooms: If the entire team is physically located in the same area could they be just as, or even more effective meeting virtually? There are a lot of remote workers and many teams at Cisco are geographically dispersed so virtual meetings are a must, but if a team is located in the same building many members will still attend virtually.  I can see benefit to this approach. People who couldn’t attend would simply review the meeting recording at their convenience and not rely on meeting minutes. The team could also move away from fragmented means of communications to using virtual meeting rooms (Cisco Spark) for correspondence. Since most projects involve shared input into documents, room based document control is a great way to provide visibility to changes without relying on a single person to collate individual updates and rely on e-mail to share updates. Perhaps the biggest benefit would be consistency in attending the meetings in the same way, but also being able to always have a place for ad hoc meetings and tasks while providing visibility to everybody.

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Social Leadership

Who says executives don’t use social media?

Here are some excellent examples of Cisco executives celebrating our Partners at Cisco Partner Summit 2015 #CiscoPS15.

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#RedefineCommunity with Cisco Empowered Women’s Network Social Media Contest

Carissa LadaGuest Blog written by Carissa Lada, Customer Support Engineer

Here at Cisco, it’s easy to understand the importance of technology. We can connect with people around the world, do our jobs more efficiently, and create innovative solutions that have never been seen before. Technology also gives us the ability to change the world in unprecedented ways.   The best part is that we know there are incredible people out in our community making a difference and embodying Cisco’s mission to change the way people learn, work, live, and play.

At Cisco Live in San Diego this June, we want to highlight the impact people are having in their communities. Our theme for the Cisco Empowered Women’s Network (CEWN) event is to ReDEFINE Tomorrow, Today. One facet of this campaign is to showcase the ways Read More »

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#CiscoChat: Incident Response in a Complex Threat Environment

Though 2014 has come and gone, one trend that dominated its headlines has unfortunately continued to do the same this year. So, what happens to an organization’s cybersecurity readiness plan when there aren’t enough security professionals to protect the network? What are the tested security strategies that can help organizations prepare, manage, respond to and recover from incidents in a quick and effective manner?

During our next #CiscoChat, we’ll seek to answer these questions and invite you to share your thoughts and solutions with us.  #CiscoChat is a program where industry experts answer your questions and participate in an open discussion on a particular topic.  Everyone is welcome to join simply by searching the hashtag #CiscoChat on Twitter and including it in your tweets to be seen by others participating. Read More »

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What Makes Engaging B2B Social Content

Why do you login to your various social media accounts? Is it to be entertained by videos and images? Catch up on the latest news in your industry? Engage with colleagues? My hunch says you do all of the above.

Nobody has time to sift through every piece of content on social media though. We quickly scroll through our feeds, bypassing updates that do not grab our attention. So how do we as social marketers create content that is not ignored? Here are some absolute musts for creating engaging B2B social content.

The content must be a balance between entertainment and education

Let’s look at marketing content as a spectrum. On the left we have lengthy and boring technical data sheets and white papers. On the right, we have funny videos, memes, and other amusing pieces. While we all need to push the left content to our audiences, we need to incorporate aspects from the content on the right to grab our audience’s attention. The middle of the spectrum is where we as B2B social marketers need to be.

Gary Vaynerchuck writes in his book Jab, Jab, Jab, Right Hook, “If we want to talk to people while they consume their entertainment, we have to actually be their entertainment.” But not only is our B2B audience looking for entertainment, they are also seeking information and new insights so they can be ahead in their industry. Some examples of good content for this include infographics, informational short videos, and visual SlideShare decks of key highlights. We must strike a balance between informative and entertaining content, such as the examples below.

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