Though 2014 has come and gone, one trend that dominated its headlines has unfortunately continued to do the same this year. So, what happens to an organization’s cybersecurity readiness plan when there aren’t enough security professionals to protect the network? What are the tested security strategies that can help organizations prepare, manage, respond to and recover from incidents in a quick and effective manner?
During our next #CiscoChat, we’ll seek to answer these questions and invite you to share your thoughts and solutions with us. #CiscoChat is a program where industry experts answer your questions and participate in an open discussion on a particular topic. Everyone is welcome to join simply by searching the hashtag #CiscoChat on Twitter and including it in your tweets to be seen by others participating. Read More »
Tags: Business Trends, ciscochat, incident response, security, Social Chat, social media
Why do you login to your various social media accounts? Is it to be entertained by videos and images? Catch up on the latest news in your industry? Engage with colleagues? My hunch says you do all of the above.
Nobody has time to sift through every piece of content on social media though. We quickly scroll through our feeds, bypassing updates that do not grab our attention. So how do we as social marketers create content that is not ignored? Here are some absolute musts for creating engaging B2B social content.
The content must be a balance between entertainment and education
Let’s look at marketing content as a spectrum. On the left we have lengthy and boring technical data sheets and white papers. On the right, we have funny videos, memes, and other amusing pieces. While we all need to push the left content to our audiences, we need to incorporate aspects from the content on the right to grab our audience’s attention. The middle of the spectrum is where we as B2B social marketers need to be.
Gary Vaynerchuck writes in his book Jab, Jab, Jab, Right Hook, “If we want to talk to people while they consume their entertainment, we have to actually be their entertainment.” But not only is our B2B audience looking for entertainment, they are also seeking information and new insights so they can be ahead in their industry. Some examples of good content for this include infographics, informational short videos, and visual SlideShare decks of key highlights. We must strike a balance between informative and entertaining content, such as the examples below.
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Tags: b2b marketing, facebook, linkedin, social media, social trends, twitter
In the social media world, Facebook and Twitter get a lot of time and attention. Both platforms have huge user bases and appeal to both businesses and consumers. However, LinkedIn is the go-to professional network for over 347 million members in over 200 countries worldwide.
When I originally started using LinkedIn it was generally more of a consumption model – meaning people looked at content but didn’t necessarily engage with that content. I know my personal habits were to post some things, update my profile as needed, and “just browse” what was going on with my connections. Over the past couple of years, LinkedIn has made significant changes to their user interface (UI) to encourage more content posting and engagement within the platform.
Here are three top tips to leverage LinkedIn’s feature to help expand your network.
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Tags: linkedin, social media
“Be Fearless.” While that phrase is capable of representing so much to so many, for women in the workplace – especially in the technology industry – it can be a difficult attitude to adopt. But judging by the overwhelmingly fearless attitudes expressed by so many women during our second @Cisco_WOI “Be Fearless” #CiscoChat, women are growing quite comfortable in continuing their fearless momentum in the workplace.
During the first “Be Fearless” #CiscoChat, more than 100 women shared their thoughts, experiences and feedback on how they’ve embraced living their lives, and pursuing personal and professional dreams by overcoming personal fears. This past Thursday, myself, Cindy Cooley, Chris Herl and Catalina Kowal engaged another group of dynamic women, continuing the conversation around not just being fearless, but maintaining that same spirit and outlying the next steps in the process. The follow-up conversation couldn’t have been timelier, taking place after Cisco’s Women of Impact Conference earlier this month.
So how are women staying inspired and fearless? What messages resonated the most from our Women of Influence conference? We’ve shared a few highlights from our #CiscoChat. We even had participants start the conversation early!
- What was your most memorable highlight from the #BeFearless Women of Influence conference?
The leaders of the Women of Influence Conference touched many Read More »
Tags: #BeFearless, Business Trends, ciscochat, Social Chat, social media, WOI2015, Women of Impact Conference 2015
Last month, more than 100 dynamic women engaged in one of the most inspirational and personal interactive dialogues we’ve seen on what empowers women to “Be Fearless” in the workplace. Led by Women of Impact, Cisco’s inaugural #CiscoChat connected women who shared their thoughts on taking risks and overcoming fear in pursuit of their professional dreams.
As I recapped this inaugural #CiscoChat, I touched on childhood “monsters under the bed” fears giving way to ones that keep women from being brave and bold in the workplace. Even once we learned there were no monsters waiting for us, unconsciously, something – perhaps a movie or teasing from a sibling – rekindled that fear. And the process for conquering it began all over again. So is it difficult to believe that sometimes, nagging fears can creep back into our thoughts and dissuade us from living lives of professional and personal pursuits?
Now that we know what empowers so many to feel fearless, it’s time to Read More »
Tags: #BeFearless, Business Trends, ciscochat, Social Chat, social media, WOI2015, women of impact 2015