Cisco Blogs


Cisco Blog > Inclusion and Diversity

Cultural Considerations of Facebook

“The one thing all the popular Japanese social media platforms have in common is anonymity,”

Facebook has more than 500 million active users and is the most popular social media channel in the world. But accordingly to an online article from The Next Web, Japan is one of Facebook’s lowest performing markets. Out of an online population of almost 100 million, there are just 2 million registered Facebook users which represents a penetration of just 2%. Read More »

Tags: , , , , , , , , , , ,

Social Media and the end of gender – Johanna Blakley


This short video states that women are by far the largest global social media consumers, and this simple fact could vastly change the global media landscape to be more female focused. Read More »

Tags: , , , , , , ,

Social Media for Social Good

January 28, 2011 at 3:27 pm PST

Collaboratively written by Charlie Treadwell and Sushant Sahani as a summary of the Social Media Club – Silicon Valley chapter’s inaugural event titled Social Media for Social Good.

With no shortage of events for marketing professionals to speak about social media, ROI, lead generation and corporate adoption, we thought it would be great to share our experience participating in an event from the opposite side of the spectrum. At PayPal last night, the inaugural meeting of the Social Media Club – Silicon Valley chapter focused on Social Media for Social good. The panel consisted of:

  • Louis Gray, vice president of marketing at My6Sense, and a well-known commentator on social media tools and trends, will moderate a top-notch panel including: Read More »

Tags: , , , , , , ,

Broadcast Recap: How to Build, Cultivate, and Measure Success in the New Web

January 28, 2011 at 12:42 pm PST

Yesterday I had the chance to host a live broadcast with social media guru Brian Solis—our first Partner Velocity Virtual Engagement. In our hour-long session, Engage: How to Build, Cultivate, and Measure Success in the New Web, Brian discussed the importance of building engagement with both current and potential customers through new social media tools.

Here’s a replay of our broadcast in case you missed it.

Want to learn the tips that Brian shared? Here’s a recap of our broadcast. Read More »

Tags: , , , , , , , , ,

The Revolutionary Potential of Mobile Media

January 27, 2011 at 7:22 am PST

We’ve all seen the amazing innovation and mass adoption of mobile apps like Groupon, Foursquare and Yelp, but I’m starting to believe that this is just the tip of the iceberg. With mobile penetration in the developing world far surpassing wired, innovative people are beginning to use seemingly simple technology like SMS to drastically improve people’s lives.

Source: ITU World Telecommunication/ICT Indicators Database.

Read More »

Tags: , , , , , ,