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News@Cisco Week in Review and Look Ahead: March 14-18

It’s almost the weekend and you know what that means…it’s time for The News@Cisco Week in Review and Look Ahead! Check out what you might have missed this week and what to look out for.

1.)  The Dawn of the Networked Remote Control

Remote controls have been an indispensible, and frequently annoying, part of television watching since Zenith introduced the Space Commander, the first practical wireless remote, 55 years ago. But the days of the familiar clicker may finally be numbered as smartphones and tablets take over the duties of remotes. Learn more about these new devices!

2.)  More Than Just Humans Using Mobile Networks

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SXSW 2011 Showcase: Killers, Lasers, Papers enabled by Cisco Eos


Janelle Monae backstage and ready to go, being interviewed Killers Lasers Papers show host Gurj Bassi

The Killers Lasers Papers showcase by Atlantic Records here at SXSW 2011 featured amazing performances from the label’s very deep pool of talent including rapper / singers,  Donnis,  B.o.B., Whiz Khalifa, and Janelle Monae. The KillersLasersPapers.com site powered by Cisco Eos is the online home for this hot concert.  Even though the concert has wrapped up – there are behind the scenes photos from the show available taken by the Atlantic Records team (check out their profile page here), red carpet photos, and shots of the show. For those who were at the show, they can upload any video or photos they took during the KillersLasersPapers showcase and share them on the site by signing up.

The performances were so amazing and the show was the highlight of my lengthy SXSW experience, so it’s really great to know the memories can live on at an official online site for the event. I would like to see more concerts like this have an official event page. A Facebook event page  may drift off into the ether after the event is done. As a fan I would like to  know I have a dedicated URL I can look up any time :  for instance,  KillersLasersPapers.com.  I have my own profile page on KillersLasersPapers (link to my profile) and I’ll be uploading some of my own videos and photos from the event  over the next few days to share with fellow fans. Also, because there was a Twitter hash tag for the concert – #KillersLasersPapers – I can go back and review the conversations about the show.

UStream's Social Stream from KillersLasersPapers

The site featured a live stream of the show to fans across the globe with Gurj Bassi from MTV’s Downtown Girls hosting and providing back stage interviews with the artists. Also via UStream’s social stream, a real time chat on the front of the site (pictured right), kept the fan conversation about the show going. The social stream feature allowed fans to chat with each other during the show using their Facebook, Twitter, MySpace, and AOL Instant Messenger accounts. Janelle Monae fans call themselves ‘fandroids’.  Uber ‘fandroid’ Lady Maestra tweeted the right answers to questions during the online scavenger hunt, winning herself the custom designed Killers Lasers Papers Flip cam (pictured).

Some show highlightsDonnis opened up the night performing his hit ‘Eat You Alive’. B.o.B followed Donnis’ set backed by an amazing live band.  He and the band played his hits ‘Nothing on You’ and ‘Airplanes’. The band really kicked into gear during a really triumphant performance of the heartfelt song ‘Don’t Let Me Fall’.

B.o.B. at KillersLasersPapers

Whiz Khalifa followed, and immediately had the crowd going with his rap ode to the Pittsburgh Steelers, ‘Black and Yellow’. Khalifa moved on to a new rap song from his catalog called ‘The Thrill’ which borrows from Empire of The Sun’s ‘Walking on a Dream’. He even did a tribute to rapper / singer Nate Dogg who recently passed away.

Wiz Khalifa talks to Scott Brown (at right), Cisco Media Solutions Group Marketing Director, about making his videos with Flip cams

Janelle Monae’s group, all dressed in super crisp black tie outfits, ran through really danceable songs like ‘Wondaland’ and ‘Dance or Die’ at the beginning of their set. She then worked up to dramatic fast moving numbers like ‘Cold War’ and ‘Tightrope’ by the end of a set that went much longer than we all expected. She pushed her performance right up to the 2 AM show close. Earlier in the evening, our marketing director Scott Brown was whisked on to the tour bus to present Miss Monae with a Flip cam. Scott remarked that Janelle is super soft spoken – likely she just saves her energy up for such epic and dramatic performances.

We will share more behind the scenes photos and videos from KillersLasersPapers on the blog when we are back from SXSW but you know the real place to stay tuned to for content from the show is KillersLasersPapers.com

Some great shots from Scott Brown follow in the slide show below.

Janelle Monae and her very talented band performing ‘Sincerely Jane’ from her first album Metropolis, at KillersLasersPapers

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Got Video?

The proliferation of video is evident. Most marketing or PR conferences you go to will have a session on video or will mention video at some point. Or maybe the conference is being recorded or streamed live to hundreds of virtual attendees. But you don’t have to go to a conference to be exposed to the world of video – it’s never been easier to snap some footage on our mobile phones or with our camcorders.

If I had a dollar for every time I hear the word “video”, I’d probably be writing this blog post on the deck of my beach house somewhere in the Caribbean while sipping on a delightful coconut concoction (non alcoholic). And while I let my imagination run wild and feel the warm sand gently tickling my feet, I want to leave you with this infographic on how video continues to change our lives and the way we communicate. Read More »

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News@Cisco Week in Review and Look Ahead: March 7-11

Miss anything this week? No worries! Check out the top stories from Cisco and see what to look out for next week!

1.) Talk2Cisco: Work Life Redesign – What You Need to Know

Talk2Cisco will be broadcasting live on Tuesday, March 15 at 10 am PT! Join Cisco executives Carlos Dominguez and Lance Perry as they share the benefits of incorporating web 2.0 technologies into work and life! Follow @Talk2Cisco on Twitter for updates on the broadcast and see you live on Tuesday!

2.) The Future of Television: What Can You Expect?

Cisco’s Internet Business Solutions Group (IBSG) offers predictions on the future of television, basing its research on interviews and the examination of three industry drivers — technology, consumer behavior, and business models.

3.) Book Publishing: A Faster, More Social Approach

The book publishing industry is stuck in a rut and desperately needs new ideas. The Domino Project, a publishing platform that uses the power of social media to help writers spread their ideas and connect to readers could be the answer according to writers Marc Gunther and Seth Godin! Read more about how the book publishing business is becoming more social!

4.) Top Tech Tips: Building the Ideal Home Entertainment System

Does it take you awhile to adopt new technology? If so, then this is the article for you! Check out this fun, tipped-filled article aimed at those who don’t fall into the early adopter or fanatical enthusiast set.

Here is some stuff to look out for next week…

  • The Dawn of the Networked Remote Control Feature: After half a century, the familiar clicker is being replaced by smart phones and tablets. Find out more about the new remote control on Monday!
  • Machine-to-machine mobile communications emerges as new growth area: M2M mobile communication is any situation where one machine communicates with another over the mobile network, without human intervention.  Learn more about this new development next week!

Have you followed our new Cisco News Twitter handle yet? If not, be sure to follow @CiscoNews for up-to-date news and information from Cisco!

Also, we are launching a new corporate news site soon! Check out the video below to learn a little more. Have a great weekend!

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Cisco @ SXSW: Revolutionizing Social Media with You

South by Southwest officially kicks off this weekend, and the Cisco Media Solutions Group is busy getting ready for this year’s festivities. If you missed our previous blog posts, you can read up on all of the events in which CMSG will be participating, including the hottest show at SXSW, Killers, Lasers, Papers.

If you’re a media exec in charge of marketing a content brand, or a technologist tasked with developing cutting-edge online experiences for your portfolio, then you’re probably at SXSW to discuss the social revolution taking place in the business of and the experience with entertainment content.

Over the last couple of years, executives and entertainers alike have begun to harness the power of “social.” Artists have flocked to Twitter and Facebook to launch projects and connect with fans. Media companies have incorporated social into their promotion campaigns and built communities of fans around their content. All of this is great, but questions remain around the long-term value of these efforts:

  • How do you convert social engagement to new revenue streams?
  • How do you turn a social snacking experience into a long-term relationship between consumers and your branded content?
  • What’s the right mix of social components for your brand, and how do you get them to achieve the objectives you have? (Or more fundamentally, what IS your strategy for how you’re using social technologies?)
  • How can you scale the successes you’ve had with one site/artist/brand to an entire portfolio of brands? Read More »

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