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What’s the Power of the Network?

What do people think of when you say The Network or Networking Technology? What do YOU think? The latter is at the heart of the question we were looking to answer when we created a video from the floor of the 2011 International Consumer Electronic Show in Las Vegas. With the help of few industry leaders, musicians and, of course, your everyday talking, walking robot, we gathered some insightful and diverse answers. Then we put the question to our Cisco Facebook community as well as the Networking Academy Facebook crowd. The answers lead us to crown Cisco’s Facebook SuperFan of the month, William Westman Malmi from Umeå, Sweden.

“In one word: Synergy. The power of many is always greater than the power of one, exponentially.”
William Westman Malmi, on The Power of the Network”

What we learned from the wealth of responses…and what we are still learning as we hope to hear from YOU in this blog post…is that the definition and the relevance of the network varies considerably from person to person, depending on perspective. But, regardless of how it is defined, whether it be a social definition or more technical in focus, one thing is certain, everyone has an answer to this question. And, that alone reflects the true Power of the Network.

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Controlling the Flow of Information in the 21st Century

As we mentioned in last week’s Cyber Risk Report, “The issue at hand is no longer whether or even to what extent the revolution is being tweeted, the question henceforth is how are information networks to be managed.” The capabilities of freely flowing information to influence the command and control of coordinated forces has long been understood by military commanders. Greek historian Herodotus tells in his Histories of a deposed king passing obscured messages to organize revolution, and another king sending warning of impending attack; during World War I, soldiers would shoot at carrier pigeons bearing messages from front-line troops.

Today, when governments face political unrest, a very militarily inspired response is to limit, control, or deprive the free flow of information to the opposition. Organizations do likewise, though often for different reasons, and are quickly understanding how resourceful their users can be as they dodge workforce Internet filters by accessing content on their mobile phones. Over and over again, information that authorities wish to keep secret, or deny access to, is being exposed and shared widely by those under their control. How will confidentiality fare in the coming years?

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Cultural Considerations of Facebook

“The one thing all the popular Japanese social media platforms have in common is anonymity,”

Facebook has more than 500 million active users and is the most popular social media channel in the world. But accordingly to an online article from The Next Web, Japan is one of Facebook’s lowest performing markets. Out of an online population of almost 100 million, there are just 2 million registered Facebook users which represents a penetration of just 2%. Read More »

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Social Media and the end of gender – Johanna Blakley


This short video states that women are by far the largest global social media consumers, and this simple fact could vastly change the global media landscape to be more female focused. Read More »

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Social Media for Social Good

January 28, 2011 at 3:27 pm PST

Collaboratively written by Charlie Treadwell and Sushant Sahani as a summary of the Social Media Club – Silicon Valley chapter’s inaugural event titled Social Media for Social Good.

With no shortage of events for marketing professionals to speak about social media, ROI, lead generation and corporate adoption, we thought it would be great to share our experience participating in an event from the opposite side of the spectrum. At PayPal last night, the inaugural meeting of the Social Media Club – Silicon Valley chapter focused on Social Media for Social good. The panel consisted of:

  • Louis Gray, vice president of marketing at My6Sense, and a well-known commentator on social media tools and trends, will moderate a top-notch panel including: Read More »

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