“Social Business” seems to be the next logical evolution within an enterprise that has already started adopting social media practices within various departments. Recently, I had a chance to discuss this topic with other industry leading social media practitioners. I also attend a few panel discussions at Social Media Week in San Francisco during which a spotlight was placed on this topic. Through this blog series, I will share my findings and thoughts on topics such as Social Business and Social CRM, and how these concepts can be leveraged within an organization to improve the bottom line.
The online behavior pattern of consumers has shifted noticeably in recent years. According to comScore, the percentage of time spent on portals has declined by 1.4 % while at the same time; the percentage of time spent on social media has been steadily increasing.
The exchange of business cards is a long-standing tradition that spans all the way back to the 15th century when folks in China used to exchange “visiting cards” or “calling cards” – cards that visitors wrote their names, notes or messages. The cards were introduced in Europe in the 17th century during the reign of Louis XIV.
Bobbie Johnson, Technology reporter for BBC News, has written a thought-provoking article on the effect technology is having on business cards.
Today, the only types of collision avoidance systems in cars are expensive radar- and camera based systems, which are few and far between. However, if the U.S. Department of Transportation had its way much cheaper warning systems would be installed in all new cars before the end of the decade. The key is replacing expensive sensors with cheap and ubiquitous global positioning system (GPS) and Wi-Fi wireless technology.
Some of the biggest players in technology have come together to form a group that aims to boost the use of cloud architectures in Asia, where adoption lags behind the U.S. and Europe. Eleven companies, including Cisco, primarily from the U.S. and western Europe, announced they were forming the Asia Cloud Computing Association to address regional issues and challenges to the adoption of cloud computing in Asia.
Check out some insights from Cisco’s Visual Networking Index. According to the VNI, global mobile data traffic will increase 26-fold between 2010 and 2015 and there will be nearly one mobile device per capita by 2015. How do you see mobile evolving in the next five years?
This week Cisco unveiled a host of new offerings designed to make it easy for anyone to be a video producer. Customers now have new ways to create and consume video across the enterprise. With the new Cisco offerings, they can:
Record and share videos and content on the fly from Cisco TelePresence or other video endpoints.
Enjoy exceptional search capabilities within videos themselves. Instead of wasting time scrolling through hours of video to find the right clip, with a few clicks of a mouse, users can now simply advance to the right spot.
This week Cisco announced that Executive Vice President Gary Moore has been appointed Chief Operating Officer (COO), a new position within Cisco.
“Gary is a seasoned and trusted leader who consistently delivers results. He is uniquely qualified to drive strategic prioritization and accountability within Cisco, with a laser-focus on operational excellence,” said John Chambers, chairman and CEO, Cisco.
Cisco also has a TON of things happening next week. Here’s what to look out for…
The Internet it out of addresses? Check out this feature article next week about how careful planning and slow transition will minimize the impact of the transition to the IPv6 addressing system.
On Feb. 3rd, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne facilitated a WebEx featuring a panel of thought leaders who shared their knowledge and experiences in using social media to create powerful sales strategies. In part one, Brian shared some amazing research about the changes social media has made to the sales cycle. Today, in part two, we’ll hear from the panel. You can listen to the entire WebEx here.
Meet the panel:
Sam Decker: founder of Mass Relevance. He worked with Dell on their ecommerce engine and also was CMO of Bazaarvoice. Now he is curating content. All of the millions and billions of pieces of content around the world, he pulls it together and curates it so that marketers and salespeople can engage with buyers.
Barbara Weaver Smith: founder and president of The Whale Hunters -- a strategic sales coaching firm. They help small businesses grow explosively by finding bigger customers and signing up bigger deals.
Sergio Balegno: director of research with Marketing Sherpa and MECLABS. His company has a phenomenal repository of over 7,000 case histories for the marketing and sales community.
The discussion in Part One focused on how the sales/buying cycle has really changed because of social media. As a result, selling has changed too. In part two, the discussion turned to evidence of this change and tips for dealing with it.
Is this change in buyer behavior happening in small businesses as well?
Ready for the next installment of the 5-stage social adoption theory? The phase of Experimentation is over. In phase 3, social evolution reaches new heights. We’ll see the early benefits of Integration. On some levels at least.
By now, this (third) group has learned about the tools, picked the ones they deem most appropriate and made the decision to embrace social media for marketing, now what? Soon it will become apparent that marketing can become more powerful if they start using these tools together and in support of an objective. This group is called “Integrators” because companies or organizations in this phase will start looking for integration opportunities between their social and traditional marketing efforts, and across (e.g., Facebook and Twitter harmonization) and within (e.g., Facebook X and Facebook Y harmonization) their social media platforms. They’re now starting to create a connected social media story but their efforts remain within their corner of the larger organization. In addition, Read More »