When you access your email each day, do you do so at a distance of 15 paces because you’re just not sure what might jump out of that inbox? You can just about anticipate an email detailing how another user has caused a “blip” that will stretch your capabilities to protect both the user during their online engagements and the assets of the company? Or perhaps, there will be an email asking to set up a meeting of all-concerned to discuss how the employees in the sales department believe your information security policies are standing between them and their ability to do their job. Whose responsibility is it to keep the user engaged, informed, and compliant with company policy? Odds are, information technology leads will find their constituents asking how to accomplish something that wasn’t anticipated when the policies were created.
In a previous blog “When Your Employee Doesn’t Want to Come to the Office,” I shared my thoughts on the mobility aspects of the employee who wishes to work remotely. Today Cisco released part two of the Cisco Connected World Report and confirmed my hypothesis above: email inboxes are overflowing and IT departments are racing to catch up as the consumerization of the work place continues. Reading part two of the report, I was encouraged to see that more than 80 percent of IT department respondents noted they had an IT policy. What I found disheartening was the results from the end user, which detailed that ~24 percent of respondents didn’t know a policy existed, let alone where to find it. If that is the case, the escalation of policy collision isn’t going to occur.
It’s been a little over four months since the world was first introduced to the “World’s Most Interesting Intern.” During his summer internship, Greg created fun video blogs to showcase Cisco’s intern program and ask other interns outside of Cisco to submit video responses on why they are the most interesting interns.
Since then, Greg’s videos have received over 170,000 total YouTube views, 1,200 tweets and 1,700 facebook shares. In Q4 (which runs from mid-May to the end of July), total visitors to The Platform blog increased by 34%. Over 10 different interns submitted video responses and a good number of publications also wrote about the social media campaign including MASHABLE, the Wall Street Journal and B2B.
We are very excited to launch our new Social Media blog where we will highlight best practices, case studies and shared learning from across Cisco and beyond. This blog will serve as a platform for social media practitioners around the world both inside and outside Cisco to share their thoughts, insights and experiences connecting with customers via social media. We all know that social media is a two-way conversation and that’s why we’re hoping that you will join the discussion here and also share your experiences with us. We have lots of great insights to share with you but we’re also interested in hearing about specific topics that you’d like to see covered. Please post a comment below and let us know!
Scott Brown, Director of Marketing, Cisco Media Solutions Group - quoted on Twitter at the Digital Media Conference West, San Francisco
The above quote from Cisco Media Solutions Group Director of Marketing, Scott Brown, highlights a point we make often when speaking to our media and entertainment customers about the Cisco Eos® platform. We believe that a digital strategy (e.g. how you reach and engage consumers via digital distribution channels and social media) should not be separated from an overall media business strategy.
Record labels should be applauded for recognizing that digital is not a separate strategy from an overall business strategy. As much as they are berated by the press, the labels are leaders in creating what are known as ‘direct to consumer’ or ‘D2C’ strategies and business units, focused on reaching consumers directly via online channels (artist web sites, social networks). D2C is a much wider strategy than just selling music product (physical product or digital on iTunes). Such D2C business also involves collecting data about consumption of content on social networks and digital purchase behavior to drive strategies in the real world like, “where should my portfolio of artists be touring”? Jeremy Welt, SVP of New Media at Warner Bros Records offers that D2C strategy means many different things to different people.
Corporate news content isn’t very social by nature; historically, this includes some text-heavy press releases, maybe an earnings report, topped off with some ‘talking head’ videos. All is not lost. With a few simple (and some obvious) steps, you too can make your corporate news content social. Here are just 5 steps that we took for our corporate newsroom.
1. Facebook Fan Page/Twitter Handle -- Setting up a Facebook Page and Twitter account should be one of the first things you create (after amazing content). Distribute your content by placing it in a Facebook post and/or Tweet to let the sharing and engagement begin.
2. Youtube -- Almost all of the Cisco PR videos can be found on our Youtube channel. The viral possibilities, search engine rankings, and ease of use make it a must use tool.
We currently house almost 900 videos on Youtube with 1.5M views and counting.
3. Flickr -- Flickr allows us to easily upload and embed our photos within our news content. In the end, Flickr increases our SEO, makes our photos social and creates another entry point for our news site.
We currently share 784 photos with 1.3M+ views.
4. Social Sharing buttons -- Social Sharing buttons give readers the ability to take our content and recommend it to their network which is essential in getting our message across a multitude of networks.
5. Live Streaming Video -- Live streaming sites, in our case, Ustream, has created an environment that magically transforms our “talking head” executive videos into a fresh, engaging and insightful dialogue, driven by social media.
We have currently reached over 41,000 views on this new platform. Watch this quick video about Talk2Cisco to learn more about the program: