The proliferation of video is evident. Most marketing or PR conferences you go to will have a session on video or will mention video at some point. Or maybe the conference is being recorded or streamed live to hundreds of virtual attendees. But you don’t have to go to a conference to be exposed to the world of video – it’s never been easier to snap some footage on our mobile phones or with our camcorders.
If I had a dollar for every time I hear the word “video”, I’d probably be writing this blog post on the deck of my beach house somewhere in the Caribbean while sipping on a delightful coconut concoction (non alcoholic). And while I let my imagination run wild and feel the warm sand gently tickling my feet, I want to leave you with this infographic on how video continues to change our lives and the way we communicate. Read More »
Talk2Cisco will be broadcasting live on Tuesday, March 15 at 10 am PT! Join Cisco executives Carlos Dominguez and Lance Perry as they share the benefits of incorporating web 2.0 technologies into work and life! Follow @Talk2Cisco on Twitter for updates on the broadcast and see you live on Tuesday!
The book publishing industry is stuck in a rut and desperately needs new ideas. The Domino Project, a publishing platform that uses the power of social media to help writers spread their ideas and connect to readers could be the answer according to writers Marc Gunther and Seth Godin! Read more about how the book publishing business is becoming more social!
Does it take you awhile to adopt new technology? If so, then this is the article for you! Check out this fun, tipped-filled article aimed at those who don’t fall into the early adopter or fanatical enthusiast set.
Here is some stuff to look out for next week…
The Dawn of the Networked Remote Control Feature: After half a century, the familiar clicker is being replaced by smart phones and tablets. Find out more about the new remote control on Monday!
Machine-to-machine mobile communications emerges as new growth area: M2M mobile communication is any situation where one machine communicates with another over the mobile network, without human intervention. Learn more about this new development next week!
If you’re a media exec in charge of marketing a content brand, or a technologist tasked with developing cutting-edge online experiences for your portfolio, then you’re probably at SXSW to discuss the social revolution taking place in the business of and the experience with entertainment content.
Over the last couple of years, executives and entertainers alike have begun to harness the power of “social.” Artists have flocked to Twitter and Facebook to launch projects and connect with fans. Media companies have incorporated social into their promotion campaigns and built communities of fans around their content. All of this is great, but questions remain around the long-term value of these efforts:
How do you convert social engagement to new revenue streams?
How do you turn a social snacking experience into a long-term relationship between consumers and your branded content?
What’s the right mix of social components for your brand, and how do you get them to achieve the objectives you have? (Or more fundamentally, what IS your strategy for how you’re using social technologies?)
How can you scale the successes you’ve had with one site/artist/brand to an entire portfolio of brands? Read More »
It is a common belief that a prolonged, nation-wide outage of communications networks would hit developed countries harder than developing countries. A study made by Scott Dynes et al. in 2006 has estimated losses for three segments of US economy if communications networks go down (see “Costs to the U.S. Economy of Information Infrastructure Failures: Estimates from Field Studies and Economic Data”, 2006 for details). The study highlighted three important areas of potential impact: electric, automobile, and oil refining. In a case of an outage affecting the first two segments, the study looked at losses if the Internet goes down. The study found that oil refining is not as dependent on the Internet, so the losses were estimated if their SCADA systems would become unavailable. Total losses for these three segments of US economy are estimated to be in a range of US $500 million for a 10-day outage.
In January I was at the National Retail Federation trade show for their 100th annual convention in New York City. While at the show it struck me that the world of retailing has changed a lot in the past century – not that I’ve been around to witness ALL those changes although sometimes it does feel like it
Cigar boxes gave way to mechanical cash registers to today’s sophisticated point of sale systems. Farm and artisan products delivered by wagons morphed to sophisticated supply chains integrating distribution centers, trucks, ships and aircraft. Most people today associate the word “amazon” with an online retailer rather than a river in South America.
As we look forward to the next 100 years of retailing, the industry is facing a huge transition. Consumers are shopping on the web, on the phone, in the stores and leveraging personal technology to do “My Shopping, My Way” -- they’re looking for a truly custom shopping experience. Consumers are interacting with retailers not just through their purchases, but also through social media such as Twitter, Facebook, blogs etc. in real time. They are expecting their online and offline shopping experiences to look and feel the same. They don’t care about channels – they demand a ubiquitous brand experience.
For retailers, these rising expectations have profound impact on their strategies in a number of areas from marketing, to store operations, to real estate, to employee retention, and physical and data security. In this retail blog, we will be exploring the impact of technology in these areas with Cisco and third party experts in a number of settings including industry events and online discussions as we talk about how retailers can address this market transition.
We hope you will join us going forward and also participate in our other retail social media properties including Cisco retail on Twitter, Facebook, YouTube and Linked In.