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Social Media Brings a New Wave of Threats, Part 2

The next wave of spam is now making its way into social networks. One example of this type of threat is the Koobface malware, distributed through social networks such as Facebook. Koobface tricked users into downloading the malware, which then spread via the network of trusted friends. (For more details please read Unsociable: Social Media Brings a New Wave of Threats)

Facebook recognized this malware was a major problem. The trick to solving it, though, was determining how to distinguish the behavior of a bot acting like a human from the behavior of a real human. The initial answer seemed clear: selectively use a “captcha.” A captcha is the squiggly letters or numbers with interspersed lines that websites use to verify the user is a real person, not a bot. It’s very difficult for a machine to read the captcha and enter the right characters. (IMHO it is difficult for a person to enter the right characters, too—so no wonder a bot can’t do it.)

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Social Media Summit: Final Day Wrap-up #ragancisco

After two days of action packed and informative sessions, today was the final day of the Ragan Social Media summit at Cisco. We had a great lineup of speakers, including a special closing keynote from Brian Solis. Before I share a quick recap of this exciting day, let’s take a look at some of the trending topics during today’s sessions from our @CiscoSocial twitter handle.

We had a total of five presentations today divided into two tracks — Internal and External Communications. Stephanie Marx (@steffymarx), and Marie Gassee kicked off the morning session with an engaging presentation on social media monitoring and engagement. The Engagement Flow Model shared during this presentation provided a succinct and organized way to respond to your social media audience.

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Social Media Summit: Day One Wrap-up #ragancisco [Photos]

The Ragan Cisco Social Media Summit is in full swing with Day 1 officially kicking off this morning. Yesterday we warmed up with some energetic pre-conference workshops. (Read about the pre-conference session.) The conversations were flowing and #ragancisco was humming. Today we managed to take that momentum and get #RaganCisco buzzing, trending both locally, in San Jose, and globally.

We covered it all! The summit had 2 tracks with 11 speakers covering topics like, social strategy, proper social content, setting your corporate voice, product innovation… just to name a few. To show you our most popular topics, here’s today’s word cloud from our Twitter handle, @CiscoSocial. Read More »

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Social Media Summit: Pre-Conference Wrap-up #ragancisco

Today was the first day of our Pre-conference Social Media Summit hosted here at Cisco headquarters in San Jose, CA. The day was packed full with interactive and engaging sessions. The attendees at the conference were full of energy, asked lots of great questions and shared excellent best practices.

Thanks to one of today’s speakers, Pete Codella (@codella), we were able to generate this word cloud which contains top keywords tweeted from our @CiscoSocial twitter handle. The larger the font size, the more often the word was used. Try it out by visiting http://wordle.net.

Here are some of the highlights from today’s workshops:

It was all about Video in the workshop lead by Deanna Govoni, Social Media Manager at Cisco Systems (@deanna24) and Alex Romano, Social Media Specialist (@Arom1000). Deanna and Alex shared how Cisco uses video to communicate externally to customers and internally to employees.  They shared tips on how to easily produce video (with minimal equipment) and how to use video to tell a story. Here are the top tips presented:

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Cisco Hosts The 2011 Social Media Summit

Dates: Wednesday, March 4th through Friday the 6th

Get ready for the Ragan Communications Social Media Summit hosted at Cisco HQ in San Jose, CA. Over the next 3 days, we’ll be hearing about the latest trends, techniques and best practices for both internal and external communications via social media. We’ll keep the Cisco Social Media blog updated throughout the summit with recaps of each day’s presentations, and hopefully some video interviews with some of the speakers. Follow @CiscoSocial or search the hashtag #RaganCisco to hear updates throughout the summit.

The Keynote Speakers:

  • Carlos Dominguez, Senior Vice President at Cisco Systems (@carlosdominguez)
  • Jeremiah Owyang, Partner at Altimeter Group (@jowyang)
  • Brian Solis, Principal at Altimeter Group (@BrianSolis)

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