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Cisco @ SXSW: Revolutionizing Social Media with You

South by Southwest officially kicks off this weekend, and the Cisco Media Solutions Group is busy getting ready for this year’s festivities. If you missed our previous blog posts, you can read up on all of the events in which CMSG will be participating, including the hottest show at SXSW, Killers, Lasers, Papers.

If you’re a media exec in charge of marketing a content brand, or a technologist tasked with developing cutting-edge online experiences for your portfolio, then you’re probably at SXSW to discuss the social revolution taking place in the business of and the experience with entertainment content.

Over the last couple of years, executives and entertainers alike have begun to harness the power of “social.” Artists have flocked to Twitter and Facebook to launch projects and connect with fans. Media companies have incorporated social into their promotion campaigns and built communities of fans around their content. All of this is great, but questions remain around the long-term value of these efforts:

  • How do you convert social engagement to new revenue streams?
  • How do you turn a social snacking experience into a long-term relationship between consumers and your branded content?
  • What’s the right mix of social components for your brand, and how do you get them to achieve the objectives you have? (Or more fundamentally, what IS your strategy for how you’re using social technologies?)
  • How can you scale the successes you’ve had with one site/artist/brand to an entire portfolio of brands? Read More »

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Who Will Hurt More?

It is a common belief that a prolonged, nation-wide outage of communications networks would hit developed countries harder than developing countries. A study made by Scott Dynes et al. in 2006 has estimated losses for three segments of US economy if communications networks go down (see “Costs to the U.S. Economy of Information Infrastructure Failures: Estimates from Field Studies and Economic Data”, 2006 for details). The study highlighted three important areas of potential impact: electric, automobile, and oil refining. In a case of an outage affecting the first two segments, the study looked at losses if the Internet goes down. The study found that oil refining is not as dependent on the Internet, so the losses were estimated if their SCADA systems would become unavailable. Total losses for these three segments of US economy are estimated to be in a range of US $500 million for a 10-day outage.

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Welcome to Cisco’s Inaugural Retail Industry Blog!

In January I was at the National Retail Federation trade show for their 100th annual convention in New York City. While at the show it struck me that the world of retailing has changed a lot in the past century – not that I’ve been around to witness ALL those changes although sometimes it does feel like it :-)

Cigar boxes   gave way to mechanical cash registers to today’s sophisticated point of sale systems.  Farm and artisan products delivered by wagons morphed to sophisticated supply chains integrating distribution centers, trucks, ships and aircraft.  Most people today associate the word “amazon”  with an online retailer rather than a river in South America.

As we look forward to the next 100 years of retailing, the industry is facing a huge transition.  Consumers are shopping on the web, on the phone, in the stores and leveraging personal technology to  do “My Shopping, My Way” -- they’re looking for a truly custom shopping experience.  Consumers are interacting with retailers not just through their purchases, but also through social media such as Twitter, Facebook, blogs etc. in real time.  They are expecting their online and offline shopping experiences to  look and feel   the same. They don’t care about channels – they demand a ubiquitous brand experience.

For retailers, these rising expectations have profound impact on their strategies in a number of areas from marketing,  to store operations,  to real estate, to employee retention,  and physical and data security.  In this retail blog, we will be exploring the impact of technology in these areas with Cisco and third party experts in a number of settings  including  industry events and online discussions as we talk about  how retailers can address this market transition.

We hope you will join us going forward and also participate in our other retail social media properties including Cisco retail on Twitter, Facebook, YouTube and Linked In.

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Evolving into a Social Business

“Social Business” seems to be the next logical evolution within an enterprise that has already started adopting social media practices within various departments. Recently, I had a chance to discuss this topic with other industry leading social media practitioners. I also attend a few panel discussions at Social Media Week in San Francisco during which a spotlight was placed on this topic. Through this blog series, I will share my findings and thoughts on topics such as Social Business and Social CRM, and how these concepts can be leveraged within an organization to improve the bottom line.

The online behavior pattern of consumers has shifted noticeably in recent years. According to comScore, the percentage of time spent on portals has declined by 1.4 % while at the same time; the percentage of time spent on social media has been steadily increasing.


Time spent on Social Media Websites

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How technology is evolving the business card

The exchange of business cards is a long-standing tradition that spans all the way back to the 15th century when folks in China used to exchange “visiting cards” or “calling cards” – cards that visitors wrote their names, notes or messages. The cards were introduced in Europe in the 17th century during the reign of Louis XIV.

Bobbie Johnson, Technology reporter for BBC News, has written a thought-provoking article on the effect technology is having on business cards.

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