Are you a LinkedIn member? If so, we’d love your help.
LinkedIn recently enhanced their company pages to let businesses feature more on their profile. It’s a nice enhancement and the way they did it is consistent with the “reference-based” nature of their site! When we post something, the site elicits recommendations from its members -- you -- to talk about your experience with us.
With social media capturing the interest of marketing and sales folks everywhere, we are all looking for ways to increase engagement in the tools we already use. By using the polling feature in WebEx, you can do just that.
Neil Diener and Walt Shaw, the leaders behind Cisco Clean Air technology, are pretty humble when it comes to talking about their innovative contributions at Cisco. But there is no hiding their passion for their work and the impact it has on the industry. Learn more about Diener, Shaw and Cisco Clean Air technology here!
Rhydian Dafydd, on bass and Ritzy Bryan, on guitar - rock out at the Chop Shop Records / Atlantic Records SXSW Party 2011, enabled by Cisco Eos
At SXSW, with hundreds of bands, singer / songwriters, DJ / producers, playing across the city, I was reminded of why record labels are important. You need them for the curation and aggregation of the music. Otherwise, in a sea of music, there are less avenues to find a good group of similar artists you may like. Last year at the Bandwidth Conference in San Francisco, we heard music industry luminary and Elektra Records founder, Jac Holzman, opine on the importance of labels as curators (watch video here).
I had not heard any of the Chop Shop Records bands before the event, and I was pleasantly surprised once the showcase got going. All the bands put on monster performances. I thought to myself again, “great curation at work”. The showcase started off with Kitten The Band, led by vocalist / guitarist Chloe Chaidez. Chloe was thrashing about during the 5 song set with a powerful voice and a confident stage presence. The music reminded me of early years of The Cure.
When Chloe of Kitten got off stage, I got to talk with her briefly about how she uses social media to connect with fans. The Atlantic Records team kindly let me know she’s only 16 years old. You would need to get up close to the stage to even guess Chloe’s age because she performs so confidently, yet sure enough she’s a soft spoken fresh faced teen when not singing. Each of the bands I talked with during the showcase have a specific social media channel that they like to use as their primary means of communication with fans. Chloe of Kitten’s social media platform of choice to talk to fans is Facebook; I guess like you would expect of a teenage girl. John Gourley of Portugal The Man emphasized he’s all about Twitter. For the U.K.’s Scars on 45, video blogging is the primary way they communicate to fans. In the clip, they talk about the video they shoot and other methods they use to communicate with fans, including via their Cisco Eos powered web site -- Scarson45.com.