In my mind, a piece of content that is shared with a friend, or friends, or followers, or the world is the ultimate measurement of its success. That person is validating that the piece of content they are sharing was valuable enough, interesting enough or topical enough to share with one or with many. They know the audience they are trying to reach and they target it to that audience with the sharing technology that is appropriate (Twitter, Facebook, Email, etc.).
This is the philosophy behind our new corporate news site, formerly known as “News@Cisco” and now being renamed to “The Network” (voted on by our over 180,000 Facebook followers). We are launching the new site this weekend and, hopefully, it will be live in your geography when you read this blog.
The Network is our effort to tell stories and share information on the topics that are the most important to Cisco, namely: Video, Collaboration, Core Networks, Mobility, Security, Data Center, Cisco Culture…and, more parochially to my team, Social Media.
We will create, share and curate content on these topics as a part of our overall Cisco voice. We have commissioned world-class reporters who have worked at Fortune, Forbes, BusinessWeek, Wall Street Journal, AP and more to create content on our core technology news topics. The purpose of these stories isn’t to showcase Cisco, but to create compelling content in the topical areas that we care about. We are supporting the generation of this content in the hopes that our audience shares it and becomes more educated on the topics that are important to Cisco and to our customers.
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Tags: community, social media, the network
What do CEOS, market makers and Lady Gaga all have in common? The wisdom to know that to get ahead, or stand out, you need to drop any instincts of being reactive in favor of innovation.
In the world of technology, that means getting creative about how you use the network. Not just to keep business humming, but to create experiences. Take Lady Gaga, for instance. As Forbes reported this past week—and the New York Times reported recently—Lady Gaga is using the network to create a seamless and compelling experience for her fan base from online to offline, wherever they are. In fact, as Lisa Arthur reports in Forbes, “ Lady Gaga was the first artist to reach 1 billion views on YouTube. She has about 35 million Facebook fans. And, most recently, she made headlines as the first Twitter user ever to reach 10 million followers.” And the impact? According to Arthur’s article, Gaga sold 1,108,000 copies of her latest album in the US in its first week; 60 percent of those first week sales were digital downloads.
When you consider, as I mentioned in a recent blog, that the number of devices connecting to the Internet will climb to 25 billion by 2015, that’s a lot of potential fans or customers.
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Tags: mobile devices, music, social media, social networking
It’s Friday! What’s everyone’s plans for the weekend? Here are some of our top news stories of the week that include an interview with one of Cisco’s first employees, a feature on how email’s days are numbered and a webcast on how customers are investing in the network as an innovation engine.
1.) Network Trailblazers: A Conversation with Kirk Lougheed
Check out Network Trailblazers, a new series that highlights the creators and visionaries of the Internet network. Our first trailblazer is Kirk Lougheed, the company’s first engineer and also a Cisco Fellow. Learn more as Kirk discusses how IOS developed and the future of the network.
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Tags: email, holography, IOS, Networks, News@Cisco, social media, social networking
It’s been a busy couple of weeks around here and we’ve got a fresh batch of news for partners!
In this week’s Partner Update newscast, Andrew finds out that even though an actual cloud can’t stream his music, Cisco’s new Cloud Partner Program offers everything partners need to capitalize on the growth of cloud, which is expected to reach $172 billion by the year 2014.
We also get to hear Andrew’s top video tips, find out why his suit needs to go to the dry cleaners, learn about networking myths, find out how one customer deployed VXI and virtual desktops, and we answer your technical questions.
Watch this week’s Partner Update newscast.
Keep reading for a transcript of what we covered, links to what we shared, and additional information. Read More »
Tags: appsense, Cisco, citrix, cloud, Cloud Builder, facebook, FAQ, Identity Services Engine, ISE, partner, program, seattle children's hospital, social media, tips, twitter, video, virtual, vxi
So, we’ve covered how to get started in social media. We’ve offered you blogging tips and a video walking you through how to craft a great blog entry. Now it’s time to help you put together polished, professional videos that you can feature prominently on your website to help amplify your company’s message and entice customers.
Our expert on this topic is Andrew Phillips, co-anchor of our Partner Update newscasts and our Cisco Channels go-to video guy. Andrew knows his way backward and forward in Final Cut Pro. And, he’s staged and filmed countless videos that we feature here on the Cisco Channels blog and elsewhere.
According to Andrew, nothing can ruin a video more than poor setup. If you invest some time and thought in lighting, staging, and audio, your video will come out so much better than if you just shoot in front of a window without regard to your light source, or if you film outside with loud cars driving by that drown out your audio.
Want to put Andrew’s tricks to use in your videos? Here are his Top 10 Tips for Setting Up the Perfect Video. Read More »
Tags: blog, blogging, ciscochannels, facebook, marketing, partners, sms, social media, spotlight, twitter, video