Last week, I had the pleasure of being invited back to my Alma Mater, Syracuse University, for several discussions on social media in the enterprise and my career path. While the weather wasn’t quite sunny and alive, the students’ overwhelming interest on the topic of social media surely made up for it! I was so pleased to see a room full of excited students and faculty for both of my discussions!
Thanks to everyone for the taking the time to attend and a very special thank you to Syracuse University (@SyracuseU), the iSchool (@iSchoolSU), Anthony Rotolo (@rotolo), Jeff Rubin (@jhrubin), Kelly Lux (@KellyLux) and Kim Brown (@kimincuse)! I also had the opportunity to be a guest speaker in several lectures during my visit, which included a large class of 150 students all the way down to a smaller more intimate class of about 20 students. It was so great to be back on campus and knowing that I didn’t have a paper or mid-term exam due! (Btw, did you know that they now randomly select “attendance days” and ask students to swipe their university ID cards to get attendance credit? If you snooze, you lose ;-))
My visit to my alma mater Syracuse University (April 2011)
My discussions at Syracuse focused around how social media has changed and will continue to change the ways in which we communicate both within the enterprise and externally with our customers. We are no longer living in a world of 1:1 communications. Read More »
I was invited as a speaker and panelist to the B2B Social Communications Leadership Forum presented by PR Newswire and Business Development Institute. First of all, kudos to the organizers and our moderator, Michael Pranikoff (@mpranikoff) of PR Newswire. I also want to give a shout out to my fellow keynote speaker, Matt Ceniceros (@mattceni) of Applied Materials and our fellow panelists David Hargreaves (@DavidHargreaves) of Beyond and Tony Uphoff (@TonyUphoff) of UBM TechWeb.
In a nutshell, my presentation focused on how we organize social business at Cisco and how our internal social efforts have an effect on external social engagement. If you just did a double take, here is what I mean by that:
1. Defining the sand box: we encourage our employees to participate in social media but we realize that we need to do so in a way that protects both the company and individuals. You know the old saying “What happens in Vegas stays in Vegas”? The new saying should go more like “What happens in Vegas ends up on Twitter or Facebook”. Hence the need for social media governance. Our policies and guidelines are the first step for anyone at Cisco looking to engage in social media. Knowing the expectations and rules of engagement is a prerequisite.
2. Providing the tools and know how: once a person has familiarized him-/herself with our policies and guidelines, our next step is to arm this person with various tools and resources to help him or her on his or her social journey. And being a large company, the ability to scale our education and enablement programs is critical. We look at education and enablement Read More »
Small businesses are a growing fan base for Facebook. Seventy percent of U.S. local small businesses interested in online marketing now use Facebook for marketing, up from 50 percent one year ago, according to a February report by MerchantCircle. Many businesses consider Facebook their best friend for low-cost brand marketing. Some also enable shopping on their pages, using Storefront, Payvment, or another ecommerce application.