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Cisco Viral Video Campaign Drums Up $80M in Sales Opportunities

A picture might be worth 1000 words but an award winning video could be worth over $80M in follow-on sales opportunities. In a recent video campaign to promote the ASR 9000 Edge Router, the Service Provider Marketing team at Cisco challenged the community to test drive its non-stop video experience by using a remote controlled robot arm to pull out the route switch processor card and watch how the ASR 9000 continues streaming video -- uninterrupted! To schedule a test drive and see for yourself, click here and reserve your spot today!

With metrics like that it’s no wonder this campaign was a finalist in the viral video category of the B2B Social Media Awards! This campaign is now up for a People’s Choice Award so PLEASE VOTE, it will take less than ten seconds!

In this short video I met with Stephen Liu, Senior Manager of the Service Provider Marketing team who was the mastermind behind this production. Stephen provides an overview of the campaign, shares some of the impressive metrics and ends with some best practices which he believed led to the success of this campaign (hint: a clear call to action!). Check it out!

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Cisco Channels Social Media Spotlight: Your Questions Answered

April 6, 2011 at 11:36 am PST

Since starting my role in Cisco Channels social media some three years ago, I’ve been asked a lot of questions: “What video camera should I buy?” “Who do you like to follow on Twitter?” “Who does your hair?” (OK, no one’s actually asked me the last question, but drop me a note in the comments if you really want to know.)

But the most commonly asked questions that I hear over and over are: How do I get started with social media, what are the best tools to use, and how do I engage more customers? Well, in the interest of helping Cisco partners around the globe achieve resounding social media success, I’m happy to announce our new Channels blog series: Social Media Spotlight!

In this series, my fellow Channels blogger Kalpana Ettenson and I will be addressing any and all social media questions that you have. For starters, we want you to post your most burning social media questions in the comments below so we can address them in upcoming blog posts.

And we also have a few topics planned based on questions we’ve gotten in the past… Read More »

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Trust, Reliability, and the Downside of the Fast-Twitch Twittoblogosphere

It is clear that we are in a transition with regards to the way information is published and consumed. Old school media such as newspapers and network news are in decline or are, like the New York Times and the Wall Street Journal, looking for new ways to remain relevant.

The rise of social media as a source of news has both positive and negative aspects. On the positive side the speed of social media has proven hard to match. For example, on November 23, 2010, North Korea shelled Yeongyeong Island in South Korea. My first notification about that event was via Twitter and it was only later that I was able to get confirmation via CNN. Similarly on March 11, 2011, when the earthquake and subsequent tsunami hit Japan with tragic consequences, my first notification was again via Twitter. Clearly first-mover advantage goes to social media, largely due to the lack of overhead and the few barriers to and low cost of publishing.

Recently we saw one of the weaknesses to the often knee-jerk, fast-twitch responses that social media can create with the unfortunate accusations that were falsely leveled at Samsung; statements accusing the Korean manufacturer of putting keylogging software on its laptops. Read More »

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News@Cisco Week in Review and Look Ahead: March 28-April 1

It was a busy week here at Cisco! Check out what you might have missed and what’s happening next week.

1.) Cisco Pioneers Innovations in Data Center Convergence

On Wednesday, Cisco announced technology innovations across its entire Data Center Business Advantage portfolio. With these innovations, Cisco continues to tightly integrate its Unified Fabric, Unified Computing, and Unified Network Services into a holistic data center fabric designed to be simple, scalable and highly secure, delivering any application across any location, within the data center, across data centers, or to the cloud.

Read More »

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WebEx on LinkedIn: We Need Your Feedback!

Are you a LinkedIn member? If so, we’d love your help.

LinkedIn recently enhanced their company pages to let businesses feature more on their profile. It’s a nice enhancement and the way they did it is consistent with the “reference-based” nature of their site! When we post something, the site elicits recommendations from its members -- you -- to talk about your experience with us.

Visit our LinkedIn site, add a recommendation.

Our request is simple. Read More »

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