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Adventures as an Intern: Intel’s Free Press

  The Network, Cisco’s Technology News Site, launched recently and includes feature stories from world-class journalists, videos, infographics and blogs, as well as Cisco-focused content. Our effort got me wondering what Cisco’s tech brethren are doing on the corporate newsroom front, so I spent the past week exploring how Intel communicates news.

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The Network Week in Review and Look Ahead: June 27- July 1

Hi all, I’m Kati Dahm and I’m interning with the Social Media Communications team at Cisco this summer. I’ll be taking over for Lindsay with your top news stories of the week, coming from The Network to your computer every Friday. With The Network fully underway, these are our top stories of the week.

1.)  Innovators: Dino Fainacci on the Magic of LISP

Dino Farinacci has developed a tool called LISP to make the transfer between technology easier than it’s ever been. No wires, no dialing in, no hassle!

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Adventures of an Intern: Social Media Newsrooms

Welcome back to the second installment of my blog series. I’m sure you’re as ready as I am for a long, relaxing Fourth of July weekend- don’t you wish every weekend was three days? I’m enjoying them as much as I possibly can, because  I hear you don’t get summer vacation when you graduate from college. After my little introduction last weekend, I wanted to actually get into what my blog series will be about. I will be looking at how different corporate newsrooms leverage social media to communicate their news to the public. We’re talking HP, Intel, IBM, Oracle…the list could go on, but I’ll save it for another blog post. Given the focus of my research is on the social aspect of corporate newsrooms, who better to look at than the social networking sites themselves?  Although these sites may not have an official newsroom where you can go for announcements, they still manage to communicate their developments with the public. I looked at three main sites: Facebook, Twitter and Linked In.


92% of social network users have Facebook accounts, so creating a Fan page to promote business on this social media giant is a no brainer. As a result, Facebook uses their own Fan page as a corporate newsroom,posting updates and new features on their wall to keep their fans and users informed. Users can comment or “Like” these posts, which is an excellent source of first hand feedback for the company. On the Facebook Fan Page, each comment tends to have more than 10,000 “Likes” and thousands of comments. This is clearly an effective way of collecting feedback.

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7 Social Media Tips, Tricks and Stories from Silicon Valley Practitioners

According to Mashable, today is Social Media Day. Whether or not you think that social media should have its own day (#smday), a group of us, Silicon Valley practitioners thought we’d have some fun today anyway…social media style. We created 2 videos to celebrate the lessons we have learned over the years and remind ourselves of the effects social media has had on our lives….so far. I say “so far” because there’s more to come. If you’re new to social media, we hope you’ll walk away with some good conversation starters. If you’ve been doing this for a while, we hope to put a smile on your face – maybe because you recognize your own advice or maybe because you have a similar story.

Watch this video for some great social tips from Read More »

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People Power: Sharing Hearts and Minds

By Steven Shepard, Contributing Columnist

Three weeks ago I took a taxi from downtown Toronto to Pearson International airport, on my way back to my home in Vermont. My driver, a genial, soft-spoken and well-educated man from Cairo who spoke halting but charming English (far better than my mastery of his language), carried on a lively conversation with me during the 90 minutes it took us to drive through rush hour traffic to the airport.

In fact, because of our conversation, we have been in regular e-mail contact since, carrying on the conversation thread that we started in his taxi.

When I hopped in the car, we chatted for a few minutes before getting to the Highway 401 parking lot (the local name for the 401, which rivals the Los Angeles 405 freeway for its level of automotive paralysis). He sighed, and then he asked me what I was doing in Toronto.

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