It may seem that Facebook and Twitter get all the attention in social media circles these days, while the simple blog has been pushed to the sidelines. But in truth, a blog can and should lie at the center of your social media strategy. After all, a blog enables you to set the narrative for your company in a way that no other Web 2.0 tool can.
In fact, more than half of Internet users read a blog at least monthly and find them very influential, according to research from Technorati and eMarketer. Want to tell a customer success story? Need to spread information about an upcoming company-sponsored event? A blog can serve those needs, and more. Ultimately, you should think of your blog as the hub for your social media activities.
Setting up a blog on your website requires a little programming expertise (here’s some tips on how to do that), but once you’re up and running, it’s good to follow a few guidelines for shaping the content that you’re presenting.
Choose Your Topics
Not certain of what to write about? One of the best places to start is by introducing your company blog as a place to share ideas. Readers will be encouraged to hear that your blog is a place they can respond to—literally, with comments on your content. Inviting feedback is a great way to establish customer conversations.
From there, you can host a company-wide brainstorm session to see what topics customers ask about and where their pain points are. If you can address a customer need on your blog, or show customers how to do something, or lend your expertise, customers will look to you as a trusted source. (And this can also have the added benefit of boosting sales.)
You can also blog about a news story by putting your own twist on it and why it’s important to your readers. Another thing you can do is link out to another blogger and credit them with sharing something interesting, and offer your thoughts on the topic. The possibilities for content are endless.
Tomorrow we open Cisco’s 2nd annual Social Media Summit! We are excited to have a packed house and are looking forward to learning and connecting with all of you! Alex Romano and I are kicking off tomorrow’s Video session and we thought we’d give you some quick and easy video interview tips prior to the kickoff… via video of course!
Got any other good video tips to share? Leave a comment below!
Don’t forget to tweet during the event! The hashtag is #ragancisco
This week Cisco began to debunk the myth of the “good enough” network. There are some vendors that say the network still just connects things and all you need is a tactical network, capable of addressing existing business requirements and current challenges. We call this the “Good Enough Network.” Cisco wants to debunk the myth that “good” is good enough for your business.
On Wednesday, April 27, Cisco hosted a webcast with Rob Lloyd, Cisco’s EVP of Worldwide Operations, and other executives as they outlined the seven most common misperceptions about taking a tactical, multi-vendor approach to building business-critical networks. Watch a replay of the webcast and look for Cisco to continue to debunk the seven myths in the weeks to come!
I am looking forward to the second Social Media Summit, not just as a host but as a practitioner. I’m looking forward to meeting new people and connecting with old friends. I’m excited to be partnering with Ragan Communications again this year on 3 days of learning, fun and sharing.
If you’re like me and want to stay on top of social media best practices, then get your fix on May 4 -6 on how to engage employees, build strong customer relationships and create brand buzz online. You can start the conversation now by letting us know which sessions you’re looking forward to most and why. Just remember to use the #ragancisco hash tag on Twitter. Even better, show your support for our presenters by checking in to our Cisco Mobile Application for a chance to win some really cool prizes:
a 1-hour complementary Cisco TelePresence session between you and a friend in 2 qualifying locations,
2 Cisco ūmi Home TelePresence units, one for you and one for a friend, with a 1-year service subscription each
If you are looking for social media conversations beyond the sessions, mingle with your fellow practitioners at the Twitter lounge at the event sponsored by Definition 6 and join us on Thursday (05/05/11) evening for a networking reception.