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Second Social Media Summit: Learn, Mingle and Play #ragancisco

April 27, 2011 at 3:36 pm PST

I am looking forward to the second Social Media Summit, not just as a host but as a practitioner. I’m looking forward to meeting new people and connecting with old friends. I’m excited to be partnering with Ragan Communications again this year on 3 days of learning, fun and sharing.

If you’re like me and want to stay on top of social media best practices, then get your fix on May 4 -6 on how to engage employees, build strong customer relationships and create brand buzz online. You can start the conversation now by letting us know which sessions you’re looking forward to most and why. Just remember to use the #ragancisco hash tag on Twitter. Even better, show your support for our presenters by checking in to our Cisco Mobile Application for a chance to win some really cool prizes:

  • a 1-hour complementary Cisco TelePresence session between you and a friend in 2 qualifying locations,
  • 2 Cisco ūmi Home TelePresence units, one for you and one for a friend, with a 1-year service subscription each

Click here for the official Sweepstakes Terms and Conditions and to download Cisco Event Mobile App.

If you are looking for social media conversations beyond the sessions, mingle with your fellow practitioners at the Twitter lounge at the event sponsored by Definition 6 and join us on Thursday (05/05/11) evening for a networking reception.

What say you? Are we going to see you on May 4?

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Vote Early, Vote Often for Cisco and ASR 9000

B-to-B Social Media AwardsAnd the winner is…the Cisco ASR 9000 Test Drive! B-to-B Magazine awarded Cisco the “Best Use of Viral Video in a Marketing Campaign.” But wait, there’s more.  The Cisco ASR 9000 Test Drive is also one of three finalists for B-to-B Magazine’s “People’s Choice” Award.  So, please see for yourself and VOTE for Cisco (we’re second on the list and you can watch the video below).

What matters most, however, is that customers have loved this demo. You can be told that the Cisco ASR 9000 has been architected and optimized to deliver non-stop video content. But until you see the difference for yourself, you may remain a skeptic.  So, we took the saying “seeing is believing” to heart and enabled anyone to take the Cisco ASR 9000 on a test drive and see just how this aggregation router delivers video packets flawlessly.  With a push of a button, you can control a robot to remove the route switch processor card from the Cisco ASR 9000 and watch as video is delivered uninterrupted.

Read More »

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Talking Social Media at Syracuse University

April 21, 2011 at 11:13 am PST

Last week, I had the pleasure of being invited back to my Alma Mater, Syracuse University, for several discussions on social media in the enterprise and my career path. While the weather wasn’t quite sunny and alive, the students’ overwhelming interest on the topic of social media surely made up for it! I was so pleased to see a room full of excited students and faculty for both of my discussions!

Thanks to everyone for the taking the time to attend and a very special thank you to Syracuse University (@SyracuseU), the iSchool (@iSchoolSU), Anthony Rotolo (@rotolo), Jeff Rubin (@jhrubin), Kelly Lux (@KellyLux) and Kim Brown (@kimincuse)! I also had the opportunity to be a guest speaker in several lectures during my visit, which included a large class of 150 students all the way down to a smaller more intimate class of about 20 students. It was so great to be back on campus and knowing that I didn’t have a paper or mid-term exam due! ;-) (Btw, did you know that they now randomly select “attendance days” and ask students to swipe their university ID cards to get attendance credit? If you snooze, you lose ;-))

My visit to my alma mater Syracuse University (April 2011)

My visit to my alma mater Syracuse University (April 2011)

My discussions at Syracuse focused around how social media has changed and will continue to change the ways in which we communicate both within the enterprise and externally with our customers. We are no longer living in a world of 1:1 communications. Read More »

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Partner Update Covers Your Top Cisco Headlines, in Less than 5 Minutes

April 21, 2011 at 7:24 am PST

We filmed this week’s Partner Update newscast from a special location that all too many people are familiar with: Cubicle Prison.

But don’t worry, we didn’t stay there for long. We broke free as soon as the new innovations for Borderless Networks were announced.

Watch how Andrew and I break free from Cubicle Prison to deliver your top news headlines in this week’s Partner Update newscast.

But that wasn’t all we accomplished, read on for a recap of the top partner headlines from our newscast: Read More »

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From the Wild West to Organized Social Business

April 19, 2011 at 3:58 pm PST

I was invited as a speaker and panelist to the B2B Social Communications Leadership Forum presented by PR Newswire and Business Development Institute. First of all, kudos to the organizers and our moderator, Michael Pranikoff (@mpranikoff) of PR Newswire. I also want to give a shout out to my fellow keynote speaker, Matt Ceniceros (@mattceni) of Applied Materials and our fellow panelists David Hargreaves (@DavidHargreaves) of Beyond and Tony Uphoff (@TonyUphoff) of UBM TechWeb.

In a nutshell, my presentation focused on how we organize social business at Cisco and how our internal social efforts have an effect on external social engagement. If you just did a double take, here is what I mean by that:

1. Defining the sand box: we encourage our employees to participate in social media but we realize that we need to do so in a way that protects both the company and individuals. You know the old saying “What happens in Vegas stays in Vegas”? The new saying should go more like “What happens in Vegas ends up on Twitter or Facebook”. Hence the need for social media governance. Our policies and guidelines are the first step for anyone at Cisco looking to engage in social media. Knowing the expectations and rules of engagement is a prerequisite.  

2. Providing the tools and know how: once a person has familiarized him-/herself with our policies and guidelines, our next step is to arm this person with various tools and resources to help him or her on his or her social journey. And being a large company, the ability to scale our education and enablement programs is critical. We look at education and enablement Read More »

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