Sustainability 2.0 involves the employment of social media tools to initiate, maintain and monitor sustainability engagement. Companies and institutions are increasingly turning to social media channels to grow corporate social responsibility initiatives of all categories, including sustainability. Sustainability 2.0 involves two components for optimal engagement across any large-scale enterprise organization, or even university campus: 1. promotion and 2. analysis.
Promotion of sustainable actions via social media:
According to a 2011 study by Sustainable Life Media and Zumer, social media is used at 50 global companies to promote sustainability on various engagement levels. Professor Nigel P. Melville of the University of Michigan delivers an action-based summary of the report’s findings on 4,000+ social web posts:
- “76% of sustainability professionals interviewed believe that their investment in sustainability-themed social media will help gain market share, increase the size of the overall market, or, ideally, both.”
- “Companies such as Coca-Cola, PepsiCo, Dell and Toyota (all profiled in case studies) have unearthed the enormous potential of combining social media and sustainability to gain market share and acquire customers in new and growing markets.”
- “Social media is impacting the way leading corporations are planning and executing their business practices. As an example, companies have been able to increase internal recognition of their sustainability goals, on average, by 10-15% through the use of Facebook, Twitter and YouTube. This is resulting in greater compliance with energy, waste and water efficiency strategies.”
Why select “social media” as a channel for driving environmental activism? People are influenced by social media conversations.
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Tags: activism, CSR, environment, social analyatics, social media, sustainability 2.0, web 2.0
Manufacturing Social Media
In 2011, only 30 percent of global manufacturing companies plan to increase spending on social media and community marketing, according to a March report from Forrester Research titled Bigger B2B Marketing Budgets Come With Great Expectations. That compares with 53 percent of pharmaceutical companies and 50 percent of business and professional services companies.
At Cisco, we’re leading the way to change all that. Also, you may have noticed that Cisco manufacturing also has a presence in other social media outlets, but you may not know how or if they are linked together – or even if they are part of the same effort. To that end, I wrote this blog to describe and link to all of our social media efforts in one place.
You’re reading it right now… Read More »
Tags: andrew lach, Cisco, Cisco blog, Kevin Davenport, linkedin, Manufacturing, manufacturing blog, Mark Wylie, Peter Granger, social media, twitter, youtube manufacturing
There’s been a lot of buzz on the Internet about the way Continental Tire of the Americas has vastly improved its manufacturing process. They adopted an innovative solution based on a Cisco architectural networking approach provided by Cisco Partner Applied Group combined with AeroScout’s asset tracking solution and a inventory management system from Global Data Sciences enabling their manufacturing facility achieve a 20 percent reduction in component tire losses. Now that’s significant!
Chet Namboodri interviews Peter Granger about the benefits Continental Tire is achieving from the Cisco Unified Wireless based manufacturing/wip solution
It was a real pleasure for me to take part in the Customer case study event organized by Cisco, AeroScout and Global Data Sciences for me to speak about the Cisco contribution. The video gives a short summary as Chet Namboodri, Cisco Industry Blogger-in-Chief and Global Managing Director of Cisco’s Manufacturing Industry Marketing interviews me about what was said, and the benefits Continental expects.
That event is where I met up with folks from Continental, AeroScout and Global Sciences to hear from the customer first hand how the solution is increasing production and efficiency in its North America manufacturing plant. That plant is located in Mount Vernon, Illinois, and it produces more than 1,000 different tire SKU’s in its 60-acre (2.6 million square-foot) facility.
The implemented solution leverages Continental Tire’s Cisco Unified Wireless Network to add a Real-Time Location System (RTLS) and automated Work-in-Process (WIP) tracking without having to install a proprietary network of readers and sensors. That’s key. Cisco provides standards-based solutions that work well with a customers backhaul, which, for most customers is also Cisco. Cisco’s Architectural approach means networking elements and processes work well together with ‘compatibility’ tested solutions such as those from AeroScout.
But now back to the customer… Read More »
Tags: aeroscout, Borderless Networks, Cisco, cisco news, Cisco Unified Wireless Network, context-aware, continental, continental networking, Continental Tire, continental tire networking, Enterprise, Factory, industrial, location, Manufacturing, mobility, mobility partner, networking, operations, operations excellence, productivity, rfid, rtls, social media, wip, wireless
Earlier this week, I participated in the Financial Services CIO Summit, which brought together CIOs and other senior technology business leaders from global as well as regional financial services institutions to share insights on the industry’s evolution. The dialogue was rich, compelling, and creative. The leaders grasp the challenges before them and see solution pathways that will help their banks capture new opportunities. So what was on their minds?
Four main forces are driving change in the banking industry: 1) rapid technology development that is providing a new business reality; 2) increasing customer demands that require banks to rethink how they have historically approached customers; 3) heightened competition, not just among financial institutions, but from companies outside their industry; and 4) burgeoning regulation that will require banks to track and store data disseminated to customers, including text messages, emails, and other interactive forms of digital information.
Overwhelmingly, the CIOs agreed that their challenges are not about technology per se; they have a plethora of technology choices. Instead, the main challenge is how to apply technology to maximize business benefits. The role of the CIO is no longer to serve primarily as a transactional technology guru. Management now expects CIOs to identify business problems and apply the right technologies to drive new business and serve customers better—while at the same time helping the bank become more productive and cost efficient.
One of CIOs’ biggest challenges is serving new customer segments with tailored approaches. Banks want to appeal to the younger generation of customers in a more differentiated and adaptive way. Gen Y consumers expect banks to use the web, social media, interactive games, and ubiquitous mobility in their customer interactions. CIO Summit attendees agreed that they need to create greater brand presence in social media circles to stimulate conversations with this key customer segment regarding home ownership, retirement savings, and other personal finance issues.
For high-net-worth clients, CIO Summit attendees pondered two “virtual expert” scenarios based on two-way high-definition video: (1) utilizing virtual advisers in wealth management branches to broaden availability of subject-matter expertise; and (2) home-based solutions that enable clients to reach their financial advisers when it is most convenient.
The CIO Summit offered a glimpse at several great opportunities. To capture them, I think CIOs should consider three steps: 1) conduct research and analysis to identify and prioritize strategic options; 2) define the appropriate business architecture (business strategy, people, processes, and organizational structure); and 3) create the technology architecture that enables successful implementation.
Financial services CIOs face some interesting battles. However, they now have the opportunity to become even more business-critical to their organizations than ever before.
Tags: banking, CIO, Financial Services, Gen-Y, IBSG, social media, wealth management
There are many blogs and opinions floating around regarding the Google+ versus Facebook debate and by no means do I want to offer my own analysis here. Other people – much smarter than me – said it all. I’m sure you’ve also seen the infographics showing the explosion in Google+ account registrations. But, are people really using this site or did they just open an account?
For this post, I want to do something different. I would love to hear from you…ABOUT YOU. A few days ago, I tweeted a question and asked some of my fellow practitioners about Read More »
Tags: facebook, Google, research, social media, survey