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News@Cisco Week in Review and Look Ahead: June 13-17

It’s Friday! What’s everyone’s plans for the weekend? Here are some of our top news stories of the week that include an interview with one of Cisco’s first employees, a feature on how email’s days are numbered and a webcast on how customers are investing in the network as an innovation engine.

1.) Network Trailblazers: A Conversation with Kirk Lougheed

Check out Network Trailblazers, a new series that highlights the creators and visionaries of the Internet network. Our first trailblazer is Kirk Lougheed, the company’s first engineer and also a Cisco Fellow. Learn more as Kirk discusses how IOS developed and the future of the network.

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Top Cisco Partner Headlines, in less than 5 Minutes

June 16, 2011 at 2:18 pm PST

It’s been a busy couple of weeks around here and we’ve got a fresh batch of news for partners!

In this week’s Partner Update newscast, Andrew finds out that even though an actual cloud can’t stream his music, Cisco’s new Cloud Partner Program offers everything partners need to capitalize on the growth of cloud, which is expected to reach $172 billion by the year 2014.

We also get to hear Andrew’s top video tips, find out why his suit needs to go to the dry cleaners, learn about networking myths, find out how one customer deployed VXI and virtual desktops, and we answer your technical questions.

Watch this week’s Partner Update newscast.

Keep reading for a transcript of what we covered, links to what we shared, and additional information. Read More »

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Social Media Spotlight: Top 10 Tips for Setting Up the Perfect Video




So, we’ve covered how to get started in social media. We’ve offered you blogging tips and a video walking you through how to craft a great blog entry. Now it’s time to help you put together polished, professional videos that you can feature prominently on your website to help amplify your company’s message and entice customers.

Our expert on this topic is Andrew Phillips, co-anchor of our Partner Update newscasts and our Cisco Channels go-to video guy. Andrew knows his way backward and forward in Final Cut Pro. And, he’s staged and filmed countless videos that we feature here on the Cisco Channels blog and elsewhere.

According to Andrew, nothing can ruin a video more than poor setup. If you invest some time and thought in lighting, staging, and audio, your video will come out so much better than if you just shoot in front of a window without regard to your light source, or if you film outside with loud cars driving by that drown out your audio.

Want to put Andrew’s tricks to use in your videos? Here are his Top 10 Tips for Setting Up the Perfect Video. Read More »

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Keeping up with Social Media using Newsletters, Paper.li, and Lists

June 6, 2011 at 5:00 pm PST

Keeping up with Social Media news can be a daunting task. In today’s world of Twitter, Youtube, and smartphones we are all transformed into full time TMZ staffers and keeping a pulse on the news that is coming at us from anywhere and everywhere is no easy feat. Here are a few simple tips and tricks that I personally use to keep my Social Media news relevant and under control.


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Social Media – The Efficacy of the Corporate Guide

***Link Updated: June 2012***

In early May we published our “Cisco Social Media Policy for our employees to read, acknowledge and if applicable inculcate into their daily regime as employees of Cisco.  An internal Governance Board created this document to empower the employee’s engagement rather than harness as the employee traversed through the social media and social network landscape.  Does it answer all the questions imaginable, no, it does, however, provide the necessary guidance to allow any employee to navigate and escalate any questions which may arise during the many daily social media journeys.

Many ask, what’s inside a Cisco social media policy document and why do you have one?  As stated above, the guide is there to help employees navigate social networks, as the employee engages the many audiences present within these social networks.

At Cisco we are a community that embraces transparency, authenticity and openness.  We encourage our employees to be a part of social networks, both internal to Cisco, as well as, external to Cisco.  Our employees may use social networking sites while at work to conduct business.  Cisco does not block access to social networking sites – we believe in empowering the workforce and instilling trust in our employees to work responsibly.

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