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New Social Media Ebook Offers Free Guidance to Cisco Partners

Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!

We’ve marshaled our resources and developed an ebook, “The Cisco Channels Guide to Social Media” to help Cisco partners develop a strategy, set goals, and launch a social media presence.

Take a look at our ebook, download a copy, and share the link via your social networks. Be sure to let us know in the comments if this book was helpful, if you have your own social media successes and insights to share, and which tools you’d like us to cover next time.

Keep reading to view the ebook and download your own copy.
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Convergence Live: Cisco at Automation Fair, 16th-17th November 2011

Automation Fair is just around the corner – two weeks from now.  Convergence will be alive at AF this year.   My colleagues Peter Granger and Andrew Lach have blogged about Cisco’s overall presence and our social media channel, respectively.

In my video, I highlight the Innovation and Collaboration that the convergence of plant and enterprise networks enables, which we will be showcasing in our Cisco booth on the AF show floor, including:

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Register for Virtual Partner Velocity: Ideas, Innovation, and Air Sandwiches

Have you ever tried to eat an “air sandwich”? You can probably guess that it’s a sandwich with two slices of bread and nothing inside. Not too tasty.

In business, an air sandwich happens when strategy is decided by a few people at the top with no input from the rest of the company, leaving a gap or a bunch of air in the middle.

And if you look at the world’s most successful companies, they share a few common traits: creative thinking and problem solving, along with a collaborative work environment.

These are the keys to a company’s success, according to Nilofer Merchant, speaker, Harvard Business Review columnist, business strategist, and author of the book The New How: Building Business Solutions Through Collaborative Strategy.

Nilofer is the next Virtual Partner Velocity speaker on the topic of “Igniting Performance” and in her hour-long session, she will:

  • provide actionable ways to leverage the best ideas within your company
  • show you how to create a clear vision
  • offer tips for collaborating effectively
  • provide tactics for co-creating success
  • and how you can ensure the entire company is invested in an idea

In short, how to put some meat (or for vegetarians, perhaps some cheese or peanut butter) into that dry air sandwich.

Want to participate in the broadcast? Find out how to sign up. Read More »

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Cisco at Rockwell Automation Fair, Chicago Illinois, 16th-17th November 2011

Automation Fair is the largest gathering of Rockwell Automation users.  With over 15,000 expected attendees this year, this is a can’t miss conference for leading manufacturers, controls, operations and IT professionals – and Cisco will have a major presence again at this year’s show! Click on the Video to learn more.

Here are just a few things that are happening at the McCormick Center in Chicago, Illinois on 16th and 17th November:

  • Opportunity to meet Cisco and Rockwell thought leaders and technical experts throughout
  • Other Executive and Technical events and networking opportunities

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Mobile Device Flexibility More Important Than Salary [INFOGRAPHIC]

At Interop New York last month, Cisco’s Sujai Hajela, VP/GM of Wireless Networking Business Unit, said “people are falling in love with their mobile devices,” during his keynote. He was right. People are so in love with their mobile devices that they’ll choose mobile device flexibility over salary.

Consider this. According to the second chapter of the 2011 Cisco Connected World Technology Report, one in three college students and young employees under the age of 30 would prioritize device flexibility and social media freedom over salary in accepting a job offer. In fact, 40 percent of college students and 45 percent of young employees said they would accept a lower-paying job that had more device flexibility and social media access, than a higher-paying job with less flexibility. Wow!

People are so in love and attached to their mobile devices that half of college students and young employees said they would rather lose their wallet or purse than their mobile device, according to the study. And their mobile devices are multiplying – 77 percent of employees have multiple devices and one in three employees globally uses at least three devices for work.

Their attachment to their mobile devices goes a step further. More than half of college students and young employees want to use their own devices to access corporate networks, and two in five consider it a critical function of their job to be able to connect to the network from any location at any time.

So, what does this mean for businesses? People will want to continue their love affair with their mobile devices at work, so it’s better to be prepared to support employee-owned devices as the “bring your own device” trend is only becoming more prevalent.

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