A surge in the adoption of social media by consumers and businesses has given rise to new business dynamics and the landscape is continuously evolving. The recent launch of Google+ has generated a lot of social buzz and sparked some new ideas, for example, Michael Dell (CEO of Dell Inc.) expressed his interest in exploring Google+ Hangout for real-time customer support.
I think it’s fascinating to try to look into the future and discuss how social media channels/platforms might evolve in the next 5 years or so. For simplicity, let’s label this future social media era as Social Media 2.0! Before we do some time travel into the future, here is a quick disclaimer: the following ideas are based on my personal perspective only. That being said, let’s jump into the fun part!
Social Media 2.0 will be highly actionable
Consider the following scenario to understand what I mean by “highly actionable”. Let’s say my friend posted a picture of his/her vacation on Facebook or Google+. I come across the post, and I like the vacation spot so much that I want to consider it for my own vacation next month. However, there aren’t many actions I can take besides clicking on the ‘Like’ button or adding a comment on that post. The following visualization depicts this limited experience:
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Tags: Social Business, social commerce, social media, Social Media Platforms
All good things must come to an end, and luckily enough, “Adventures of an Intern” will not be one of them! This summer at Cisco has been an incredible learning experience for me, inside and outside of the Social Media Communications team. I assisted in the production of a video with the other corp comm. interns (stay tuned!), researched social networks that the team could potentially use, and of course, investigated different corporate newsrooms for our team here at The Network, Cisco’s Technology News Site.
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Tags: education, newsrooms, social media, technology
Please join me in welcoming Andrew Lach to the Cisco blog and our Cisco industry team! Andrew joins us as a recent MBA graduate from Duke University and will be leading the development of our social media strategy and platform. Prior to Cisco, Andrew led a unique career in Biotechnology, first as a scientist and later as a technology developer. He has also recently worked with virtualization software product marketing in the exciting new field of cloud computing.
I believe that Andrew’s background will bring a unique, interesting perspective and skill-set to our team and blogging community. He has led previous marketing and social media initiatives including guerrilla marketing campaigns and YouTube content creation. We greatly look forward to joining Andrew in action as our Blog Administration Manager. Welcome, Andrew!
Tags: andrew lach, blogging, Cisco, Cloud Computing, Duke, fuqua, guerrilla marketing, Industrial Intelligence, Industry, internet of things, lach, Manufacturing, social media
Most people can remember where they were when a high-profile news event happened — such as the 9/11 attacks on the USA. I mention this because I was standing in a hotel room a couple of weeks ago listening to my wife tell me about the London Riots – from insights she received on her smartphone via Twitter. Reality happens in real-time, so does today’s news reporting.
The internet and mobile communications have enabled this transformation.
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Tags: citizen journalism, london, mobile internet, news, social media, UK
Not to sound overly cheesy, but time really does fly! I can’t believe it’s already August. In two weeks, I’ll be folding clothes and packing up to go back down to humid, hurricane-season New Orleans for school.
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Tags: corporate newsroom, intern, Oracle, social media