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Keeping up with Social Media using Newsletters, Paper.li, and Lists

June 6, 2011 at 5:00 pm PST

Keeping up with Social Media news can be a daunting task. In today’s world of Twitter, Youtube, and smartphones we are all transformed into full time TMZ staffers and keeping a pulse on the news that is coming at us from anywhere and everywhere is no easy feat. Here are a few simple tips and tricks that I personally use to keep my Social Media news relevant and under control.


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Social Media – The Efficacy of the Corporate Guide

***Link Updated: June 2012***

In early May we published our “Cisco Social Media Policy for our employees to read, acknowledge and if applicable inculcate into their daily regime as employees of Cisco.  An internal Governance Board created this document to empower the employee’s engagement rather than harness as the employee traversed through the social media and social network landscape.  Does it answer all the questions imaginable, no, it does, however, provide the necessary guidance to allow any employee to navigate and escalate any questions which may arise during the many daily social media journeys.

Many ask, what’s inside a Cisco social media policy document and why do you have one?  As stated above, the guide is there to help employees navigate social networks, as the employee engages the many audiences present within these social networks.

At Cisco we are a community that embraces transparency, authenticity and openness.  We encourage our employees to be a part of social networks, both internal to Cisco, as well as, external to Cisco.  Our employees may use social networking sites while at work to conduct business.  Cisco does not block access to social networking sites – we believe in empowering the workforce and instilling trust in our employees to work responsibly.

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Meet the Team Behind @CiscoSocial!

For those of you following Cisco Social, you should have noticed that we started signing our tweets. That funny little character followed by two initials is exactly that- our signature, a way for you to hold us accountable for what we say.

With Social Media covering everything from listening/monitoring, communities, blogs and then upcoming events; it’s impossible for one person to successfully manage this account. We feel that it’s important for followers to be able to use Twitter as a way to have two way conversations. Here at Cisco we’ve assembled a team of contributors to make sure we’re capturing the latest and most exciting news around the clock as well as getting back to you.

Drum roll please…

Making their first appearance as a team, here is the 2011 lineup for Cisco Social-- Cisco’s social media focused twitter handle:

Alex Romano ^AR

Allison Johnson ^AJ

Charlie Treadwell ^CH

Christy Park ^CP

Deanna Govoni ^DG

Elaine Sherwood ^ES

Elizabeth Houston ^EH

Eva Yousif ^EY

Hilal Chouman ^HC

Lindsay Hamilton ^LH

Michael Hopps ^MH

Petra Neiger ^PN

Stephanie Marx ^SM

Sushant Sahani ^SS

See you on Twitter!

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A Book on Social Media for A Good Cause

May 31, 2011 at 3:06 pm PST

I love writing about people or initiatives that help advance society. That brings me to this blog post: Smart Business, Social Business, a new book by Michael Brito (@britopian), VP of Digital at Edelman. Although the book is not out yet, I’m already excited for 2 reasons:

1.        The book focuses on the internal requirements of enabling a successful social business – a topic close to my heart and one that is often an “overlooked” or “after thought” area for many companies. It walks the reader through the internal transformation of organizations into a social business and describes the key factors to be considered in this evolution.

2.       Michael will be donating the book royalties to Not for Sale, a non-profit organization on a quest to end human trafficking and slavery.

The book will be available on July 26 but you can pre-order now. What can be better than learning and helping at the same time? We sat down with Michael to learn more about his cause and of course, the book. Check out our interview with him and some exclusive lessons learned – you’ve heard them here first!

Lesson #1: Operationalize social media internally to have a more effective external voice.

Lesson #2: Pay close attention to the social customer, understand their behaviors and usage models, and build core relationships with them (usually through their social counterparts, the Community Managers and subject matter experts).

Lesson #3: In order for an organization to really change, there must be a fundamental shift in culture that starts at the top and filters down to the rest of the organization.

To learn more about Michael’s book, visit http://www.thesocialbusinessbook.com.  Happy reading!

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Confessions of a Video Aficionada #ragancisco

May 25, 2011 at 12:49 pm PST

While the increasing significance of video is evident, many people are still wondering about how to (best) tap the potential of this communication tool. “Do I need to be in it? Should I make it an interview or a monologue?” 

I’ll let you in on a little secret…as much as I love video, I’m also one of those behind-the-scenes kinda gals. I’d much rather play the role of the writer or director than the actor. If you’re like me, your next question is “how can I participate without broadcasting myself to the world?” Fear not, there are plenty of options to choose from: Read More »

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