Today was the first day of our Pre-conference Social Media Summit hosted here at Cisco headquarters in San Jose, CA. The day was packed full with interactive and engaging sessions. The attendees at the conference were full of energy, asked lots of great questions and shared excellent best practices.
Thanks to one of today’s speakers, Pete Codella (@codella), we were able to generate this word cloud which contains top keywords tweeted from our @CiscoSocial twitter handle. The larger the font size, the more often the word was used. Try it out by visiting http://wordle.net.
Here are some of the highlights from today’s workshops:
It was all about Video in the workshop lead by Deanna Govoni, Social Media Manager at Cisco Systems (@deanna24) and Alex Romano, Social Media Specialist (@Arom1000). Deanna and Alex shared how Cisco uses video to communicate externally to customers and internally to employees. They shared tips on how to easily produce video (with minimal equipment) and how to use video to tell a story. Here are the top tips presented:
Dates: Wednesday, March 4th through Friday the 6th
Get ready for the Ragan Communications Social Media Summit hosted at Cisco HQ in San Jose, CA. Over the next 3 days, we’ll be hearing about the latest trends, techniques and best practices for both internal and external communications via social media. We’ll keep the Cisco Social Media blog updated throughout the summit with recaps of each day’s presentations, and hopefully some video interviews with some of the speakers. Follow @CiscoSocial or search the hashtag #RaganCisco to hear updates throughout the summit.
The Keynote Speakers:
Carlos Dominguez, Senior Vice President at Cisco Systems (@carlosdominguez)
Jeremiah Owyang, Partner at Altimeter Group (@jowyang)
Brian Solis, Principal at Altimeter Group (@BrianSolis)
It may seem that Facebook and Twitter get all the attention in social media circles these days, while the simple blog has been pushed to the sidelines. But in truth, a blog can and should lie at the center of your social media strategy. After all, a blog enables you to set the narrative for your company in a way that no other Web 2.0 tool can.
In fact, more than half of Internet users read a blog at least monthly and find them very influential, according to research from Technorati and eMarketer. Want to tell a customer success story? Need to spread information about an upcoming company-sponsored event? A blog can serve those needs, and more. Ultimately, you should think of your blog as the hub for your social media activities.
Setting up a blog on your website requires a little programming expertise (here’s some tips on how to do that), but once you’re up and running, it’s good to follow a few guidelines for shaping the content that you’re presenting.
Choose Your Topics
Not certain of what to write about? One of the best places to start is by introducing your company blog as a place to share ideas. Readers will be encouraged to hear that your blog is a place they can respond to—literally, with comments on your content. Inviting feedback is a great way to establish customer conversations.
From there, you can host a company-wide brainstorm session to see what topics customers ask about and where their pain points are. If you can address a customer need on your blog, or show customers how to do something, or lend your expertise, customers will look to you as a trusted source. (And this can also have the added benefit of boosting sales.)
You can also blog about a news story by putting your own twist on it and why it’s important to your readers. Another thing you can do is link out to another blogger and credit them with sharing something interesting, and offer your thoughts on the topic. The possibilities for content are endless.
Tomorrow we open Cisco’s 2nd annual Social Media Summit! We are excited to have a packed house and are looking forward to learning and connecting with all of you! Alex Romano and I are kicking off tomorrow’s Video session and we thought we’d give you some quick and easy video interview tips prior to the kickoff… via video of course!
Got any other good video tips to share? Leave a comment below!
Don’t forget to tweet during the event! The hashtag is #ragancisco