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Cisco Partner Marketing Update: Priorities, Campaigns, Social Media, and More

Last week, we held a TweetChat with Cisco’s new Global Partner Marketing VP Amanda Jobbins.

During the hour-long Twitter session, we covered a lot of ground–Amanda’s Partner Marketing priorities, new campaigns for partners, what she heard on her listening tour with partners, and ways that Cisco is helping partners use social media.

We also learned some interesting factoids about Amanda and how she’s adjusting to life in the United States after living in the U.K.

If you missed the chat, we’ve got a recap of what was discussed, including Amanda’s answers to some great audience questions. This is the first of many discussions Amanda plans to have with partners and wants to continue the dialog to ensure that marketing programs reflect what partners need. You can send along questions and comments to her directly @amandajobbins.

We started the chat off with a few interview questions for Amanda to warm up, then answered audience questions:

Q1: What are your key priorities for Cisco Partner Marketing?

@amandajobbins: I have 5 goals: brand/value, online/social communities, marketing enablement, demand marketing, & ecosystem.

Two additional driving principles: communications & partner insight.

Q2: Cloud is the word on everyone’s lips…how are you helping partners market cloud? Read More »

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A Case for Social Media at Work

Execs — Pay Attention to This!

A large percentage of companies still block social media access on the corporate network. Companies are concerned that access will have an impact on employee productivity.      – Cisco Connected World Technology Report

The latest chapter of the Cisco Connected World Report went out last week, with its focus on what it calls ‘the new workplace currency’ and highlights new rules for attracting young talent into the workplace.  A key finding comes as no surprise:  young professionals want to work in an open environment that accommodates social media, device freedom, and remote working to accommodate their lifestyle and inspire innovation.  The clincher is that they would take a lower salary to have this freedom if necessary.

Understanding how these young professionals feel about work and what’s important to them are key in recruiting them.  Those companies that don’t embrace, allow and leverage social media in the workplace will be at a major disadvantage in competing for this new workforce.

Here are a few things to consider when thinking about this future workforce:

1.  Social media is not a fad.  It’s one of the most powerful tools that mankind has ever seen.

2.  Most senior executives have never used social media and believe it’s something their kids use.  How would your business school professors feel about you making strategic decisions on topics that you may not fully understand?  This is a dangerous situation.

3.  Most companies put out policies on what the employees can’t do versus showing them what they should be doing. Encourage the use through tutorials and best practices.

4.  Most companies don’t take mobile phones away from employees when they enter the company premise.  Facebook and Twitter apps run on almost all phones and I can guarantee your employees are on Twitter and Facebook whether you allow it or not.  Don’t you think it might be better to provide guidance?

5. Use this generation to “reverse mentor” senior executives on social media.  We have done this at Cisco in multiple groups and the results have been great for both the Gen Yer and the executive.  It’s a win/win scenario.

6.  What does it say about your culture if you block social media?  Does it show trust?  Recruitment will be difficult in the future.

7.  This is the most important thing to note.  The 50+ generation has always served as the voice of wisdom for the younger generations.  But we are at a point in time where things are moving so fast that the older generation with the wisdom is not using the technology.  How will the younger generation learn how to use these extremely powerful tools for good, and not bad?  How will they learn about the importance of sources, ethics in blogging, importance of privacy, expectations in the workplace and using social media for making the world a better place?  If we – the current senior leaders of the world – don’t use and understand these powerful instruments, how will our children learn?

Here are some other resources I encourage you to read:

I’ll close by reminding everyone to be their own “tech nowist” by learning, experimenting and leveraging what technology and tools are out there …now.

Have fun!
Carlos

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Broadcast Recap: Tips for Collaboration, Igniting Performance, Sparking Creativity

What do air sandwiches, cogs, and boxes have in common?

Well, if you attended yesterday’s Virtual Partner Velocity broadcast, you’ll recognize that these are things that companies should avoid using if they want to be successful.

Cisco Vice President of Global Partner Marketing Amanda Jobbins kicked off the broadcast featuring author and business strategist Nilofer Merchant who shared actionable tips on how to ignite performance, spark creativity (versus making “stuff”), and humanize the people within organizations.

Nilofer also shared several examples of how companies create silos within their organizations causing huge gaps and lack of collaboration throughout. Don’t worry, she shared tips on how to close the gaps and collaborate effectively, whether you’re a CEO or just starting your career. Finally, Nilofer spent the second half of the broadcast answering questions that were tweeted in from the audience.

Like what you heard and want to get a free copy of Nilofer’s book The New How? Keep reading… Read More »

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Automation Fair begins tomorrow!

Automation Fair begins tomorrow!

Well, this is it folks. The big day has finally arrived and Automation Fair begins tomorrow. Our intrepid team has descended on Chicago at McCormick Place West and is gearing up to show all that Cisco has to offer at booth #239!

We hope you’ve enjoyed all of the social media activity over the last two weeks.

We’ve seen our social media strategy for Automation Fair. We’ve seen Peter Granger describe both Cisco’s presence and booth.  We’ve seen Mark Wylie discuss machine builders. We’ve seen Paul Didier discuss convergence. And, of course, we’ve seen Kevin Davenport tell you why you must attend Automation Fair…or die.

To make things convenient for you to follow our social media activities, we’ve created a Storify instance which will aggregate all of our content creation into one spot. So follow this link to see all of our activity as it unfolds:

http://storify.com/ciscomfg/rockwell-automation-fair-2011-autofair

See you tomorrow at booth #239!

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Cisco at Automation Fair THIS WEEK! Meet Cisco Industry Experts in Chicago, 16th-17th.

“Chicago, Chicago, I’ll show you around, You’ll Stay Around”, sings Frank Sinatra in the Fred Fisher song ‘Chicago’ published in 1922.

Well, come to the McCormick Center in Chicago, Illinois this week (16th and 17th November 2011) and let Cisco show you around Booth #239 where we’ll show you some cool demonstrations, and talk to you about your business and technical issues and how Cisco can help.

Remember that Automation Fair is one of the largest industrial Automation Events in the world. As I mentioned in my Cisco at Rockwell Automation Fair, Chicago Illinois, 16th-17th November 2011 blog we’ll be active this week both at our own booth and also at a four way A four-way Cisco, Rockwell, Panduit and Fluke booth showing the power of a broader partnership bringing all aspects of network convergence together. Read More »

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