At Interop New York last month, Cisco’s Sujai Hajela, VP/GM of Wireless Networking Business Unit, said “people are falling in love with their mobile devices,” during his keynote. He was right. People are so in love with their mobile devices that they’ll choose mobile device flexibility over salary.
Consider this. According to the second chapter of the 2011 Cisco Connected World Technology Report, one in three college students and young employees under the age of 30 would prioritize device flexibility and social media freedom over salary in accepting a job offer. In fact, 40 percent of college students and 45 percent of young employees said they would accept a lower-paying job that had more device flexibility and social media access, than a higher-paying job with less flexibility. Wow!
People are so in love and attached to their mobile devices that half of college students and young employees said they would rather lose their wallet or purse than their mobile device, according to the study. And their mobile devices are multiplying – 77 percent of employees have multiple devices and one in three employees globally uses at least three devices for work.
Their attachment to their mobile devices goes a step further. More than half of college students and young employees want to use their own devices to access corporate networks, and two in five consider it a critical function of their job to be able to connect to the network from any location at any time.
So, what does this mean for businesses? People will want to continue their love affair with their mobile devices at work, so it’s better to be prepared to support employee-owned devices as the “bring your own device” trend is only becoming more prevalent.
Tags: college sutdents, employees, mobile devices, social media, wi-fi, wifi, wireless, wireless LAN, wireless network, wlan, young professionals
Rockwell Automation Fair is only a few weeks away!
Automation Fair is Rockwell Automation’s largest user conference and tradeshow. In 2011, it will be held at the McCormick Convention Center, Chicago, from November 15th-17th. Over 13,000 attendees are expected to attend this annual showcase of manufacturing solutions. The event is free for attendees.
We in Cisco Manufacturing are extremely excited about our presence and booth at Rockwell Automation Fair (RAF). The technologies and solutions we will demonstrating will be focused on the collaboration, security, and network convergence we are bringing to the production environment.
We are packing a full schedule, so make sure to follow us on all of our social media channels to learn more about the event and all that Cisco has to offer there!
Our blog is our hub (you’re reading it right now). All of our RAF information, including blogs, daily event digests and reflections, links to videos and pictures, etc. will appear here:
Our teaser videos will be posted on our YouTube channel. Also, video shot by our team live at RAF will be posted here as well:
Join us for in-depth discussions with other manufacturing thought leaders regarding RAF on our LinkedIn channel:
Our Flickr account is where you will find photos taken live at the event:
We will be tweeting live from RAF and amplifying our social media activities leading up to the event.
Our umbrella twitter handle is:
The following are the team members who will be tweeting live at RAF:
@PGrangerCISCO, Peter Granger, Senior Global Market Manager
@wylie_mark, Mark Wylie, Manufacturing Industry Solutions Manager
@KevinDavenport, Kevin Davenport, Global Solutions Manager for Industrial Intelligence
Also, be sure to follow Rockwell Automation at @AutomationFair and view their list of Media and Partners who will be attending and tweeting about the event. Use the RAF hashtag #autofair in your Tweets!
We hope you’re as excited as we are about Automation Fair. So please join the conversation and tell us what you’d like to see from Cisco at the event!
Tags: Cisco, Manufacturing, Rockwell Automation Fair, social media
To clarify, it’s actually the interest in sharks that drives mobile device traffic – not the beasts themselves. Although sharks are some of the planet’s most mobile creatures, they lag in spending on tech gadgets due to a lack in household income and thumbs.
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Tags: Cisco, Connecticut, facebook, fish, four square, iPad, iphone, jelly fish, maritime aquarium, mobile, Norwalk, Service Provider, sharks, Smart phone, social media, turtles, twitter
Figuratively speaking, of course. The Proficient state is the last stage in the evolution cycle. Before diving into things, let’s quickly review the 4 social media adoption phases that come before the Pros. The Missing, which I previously introduced as the Mistrusting, represent a group that is absent from social media for one reason or another. Then come the Seekers who are all about experimentation and discovery. Up next are the Integrators who are starting to uncover the place of social media in the bigger picture and are learning to connect different tools, activities, resources and programs. In the fourth phase, the Relators are taking integration to new levels and advancing their practices far beyond those of the Integrators…until they reach a point where social media becomes a part of their DNA. Welcome to Nirvana!
Business. In its ultimate phase, social media will be Read More »
Tags: adoption, cycle, evolution, integration, journey, marketing, phases, Social Business, social media, stages
Now here is an interesting example of using social media to deliver personalized marketing. KLM airlines, which has made the claim that they “will answer every tweet in person within the hour day and night,” created this viral video to demonstrate their commitment to this effort. Read More »
Tags: Cisco, foursquare, KLM, KLM Surprise, Manufacturing, personalized marketing, social media, twitter, viral video