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Lost in Social Media: The Proficient Reach Nirvana [PICTURE] #lostinsm

Figuratively speaking, of course. The Proficient state is the last stage in the evolution cycle. Before diving into things, let’s quickly review the 4 social media adoption phases that come before the Pros. The Missing, which I previously introduced as the Mistrusting, represent a group that is absent from social media for one reason or another. Then come the Seekers who are all about experimentation and discovery. Up next are the Integrators who are starting to uncover the place of social media in the bigger picture and are learning to connect different tools, activities, resources and programs. In the fourth phase, the Relators are taking integration to new levels and advancing their practices far beyond those of the Integrators…until they reach a point where social media becomes a part of their DNA. Welcome to Nirvana!

Business. In its ultimate phase, social media will be Read More »

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Using Twitter for real-time, personalized marketing

Now here is an interesting example of using social media to deliver personalized marketing. KLM airlines, which has made the claim that they “will answer every tweet in person within the hour day and night,” created this viral video to demonstrate their commitment to this effort. Read More »

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Virtual Velocity Broadcast Recap: Tips and Tricks for Leveraging LinkedIn for Business

Fun LinkedIn Facts:

  • LinkedIn operates the world’s largest professional network on the Internet with more than 120 million members in over 200 countries and territories.
  • Professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.
  • LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.

With statistics as impressive as those, can your company afford not to be utilizing LinkedIn in its marketing strategy?

I’ll admit, LinkedIn is not a service that I check several times a day like I do other social media sites. But after sitting in on our latest Virtual Partner Velocity broadcast, which fellow Channels blogger Alex Krasne hosted and moderated, I think I’ll be changing my social media tune.

During this informative broadcast, guest speaker Heather Margolis, Channel Maven Consulting President and Founder and Everything Channel contributor shared tips on how to use LinkedIn to brand yourself online, increase your network, engage with prospects, drive marketing tactics, and build your thought leadership platform.

She gave key pointers on simple things you can do today to spruce up your LinkedIn profile and how to correctly use the features the powerful platform has to offer. Then, Heather answered questions that our audience tweeted in during the broadcast.

Couldn’t tune in to the broadcast? The video replay is available now.
The replay is available on the Partner Velocity site. Look for Heather Margolis in the list of events and click “View replay” to access the On Demand broadcast.After you watch the replay, complete the event survey on the Partner Velocity site to be entered into a sweepstakes to win a social media assessment and consulting from Channel Maven Consulting (US $1800 value).

After Heather presented, we took questions the audience submitted. Keep reading to check out the useful advice Heather had. Read More »

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Crowdsourcing and Manufacturing

The challenges facing the US manufacturing industry are varied and well-known: foreign competition, regulatory and environmental concerns, and a decline in STEM education, to name a few.

Most of what we hear in the news is a continual stream of reminders of these challenges from politicians, pundits, etc. Everyone seems to acknowledge this is a problem, but what are we going to do about it?

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10 LinkedIn Groups Lessons Learned

In the B2B world, LinkedIn offers marketers a wide array of different resources that they can use to enhance their social media efforts. A vast majority of people use LinkedIn as a viable platform for uncovering business information. Due to the nature of the site, on LinkedIn people are more inclined to provide detailed professional information than on Facebook or Twitter. You, as the marketer, have the advantage of leveraging this very rich profile data to target your messages to people on a very specific basis! Essentially, LinkedIn allows you to engage with a very particular target niche population that is strictly relevant to your core business needs.

Did you know that LinkedIn Groups is one of the most widely used activities on LinkedIn with over one million different groups (Source: LinkedIn Groups Directory)? Specifically for B2B companies, people may use professional interest groups to share knowledge and find answers to tough questions. A regular LinkedIn user, David Deans, Digital Marketing Manager in Cisco’s Service Provider organization, shared some of his experiences to make the most of LinkedIn Groups participation. These best practices will surely take your own social media efforts to the next level, so read on to learn more. 

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