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Giving Thanks For The Virtual Lost and Found Box: Social Media

Clip art licensed from the Clip Art Gallery on It’s not everyday that a lost item gets returned to you via your company blog. But that’s exactly what happened to Jeff Squyres, Cisco’s High Performance Network Computing blogger.

Jeff was attending SC’11 (Supercomputing) show in Portland, Oregon last week and the morning after leaving the event-sponsored Alexis Hotel, he received a comment from a staff member at the hotel on his Cisco blog that read the following:

Hi Mr. Squyres,

I was just wondering if you stayed at the Alexis Hotel in Seattle recently and if so, do you think you may have left a pair of pants in your room when you checked out? If so you can let me know if you would like them sent to you and your mailing information. You can also contact the hotel directly at: 206-624-4844.

Have a wonderful holiday!
[Alexis Hotel Staff Member]

Social media has forever changed the way we connect with our customers. Read More »

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The Idea That Changed the World

Once in awhile, an idea comes along that changes everything.

Well, this isn’t one of those ideas. But after 25 episodes of Partner Update, perseverance has to count for something.

The goal of Partner Update was simple: create a short, five-minute newscast that would get partners up to speed on the latest Cisco headlines. While our first go at it was nearly unwatchable, the newscast has grown and evolved and now features a varied medley of news, partner interviews, highlights, and updates.

Of course, Partner Update isn’t just for our partners, it’s about our partners. During our 25 episode stint, we’ve highlighted dozens of extraordinary Cisco partner achievements, from new data centers, to social media campaigns, to cool gadgets and products. We’ve even featured your tweets, videos, and Facebook posts.

Here’s a short trip down Partner Update memory lane featuring partner interviews, bloopers, highlights, and behind-the-scenes footage.

Did you miss an episode or want to suggest something for us to cover? Read More »

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Cisco Systems Ranked #1 Most Engaged Brand on Twitter

Thanksgiving is a special time of the year when we take the time to voice our appreciation for the people in our lives and reflect gratefully on everything we have. With Thanksgiving right around the corner, I’d like to take this opportunity to thank our @CiscoSystems Twitter handle managers for keeping us all in the know and congratulate them for being recognized by as the number one Most Engaged Brand on Twitter. Read More »

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Cisco Partner Marketing Update: Priorities, Campaigns, Social Media, and More

Last week, we held a TweetChat with Cisco’s new Global Partner Marketing VP Amanda Jobbins.

During the hour-long Twitter session, we covered a lot of ground–Amanda’s Partner Marketing priorities, new campaigns for partners, what she heard on her listening tour with partners, and ways that Cisco is helping partners use social media.

We also learned some interesting factoids about Amanda and how she’s adjusting to life in the United States after living in the U.K.

If you missed the chat, we’ve got a recap of what was discussed, including Amanda’s answers to some great audience questions. This is the first of many discussions Amanda plans to have with partners and wants to continue the dialog to ensure that marketing programs reflect what partners need. You can send along questions and comments to her directly @amandajobbins.

We started the chat off with a few interview questions for Amanda to warm up, then answered audience questions:

Q1: What are your key priorities for Cisco Partner Marketing?

@amandajobbins: I have 5 goals: brand/value, online/social communities, marketing enablement, demand marketing, & ecosystem.

Two additional driving principles: communications & partner insight.

Q2: Cloud is the word on everyone’s lips…how are you helping partners market cloud? Read More »

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A Case for Social Media at Work

Execs — Pay Attention to This!

A large percentage of companies still block social media access on the corporate network. Companies are concerned that access will have an impact on employee productivity.      – Cisco Connected World Technology Report

The latest chapter of the Cisco Connected World Report went out last week, with its focus on what it calls ‘the new workplace currency’ and highlights new rules for attracting young talent into the workplace.  A key finding comes as no surprise:  young professionals want to work in an open environment that accommodates social media, device freedom, and remote working to accommodate their lifestyle and inspire innovation.  The clincher is that they would take a lower salary to have this freedom if necessary.

Understanding how these young professionals feel about work and what’s important to them are key in recruiting them.  Those companies that don’t embrace, allow and leverage social media in the workplace will be at a major disadvantage in competing for this new workforce.

Here are a few things to consider when thinking about this future workforce:

1.  Social media is not a fad.  It’s one of the most powerful tools that mankind has ever seen.

2.  Most senior executives have never used social media and believe it’s something their kids use.  How would your business school professors feel about you making strategic decisions on topics that you may not fully understand?  This is a dangerous situation.

3.  Most companies put out policies on what the employees can’t do versus showing them what they should be doing. Encourage the use through tutorials and best practices.

4.  Most companies don’t take mobile phones away from employees when they enter the company premise.  Facebook and Twitter apps run on almost all phones and I can guarantee your employees are on Twitter and Facebook whether you allow it or not.  Don’t you think it might be better to provide guidance?

5. Use this generation to “reverse mentor” senior executives on social media.  We have done this at Cisco in multiple groups and the results have been great for both the Gen Yer and the executive.  It’s a win/win scenario.

6.  What does it say about your culture if you block social media?  Does it show trust?  Recruitment will be difficult in the future.

7.  This is the most important thing to note.  The 50+ generation has always served as the voice of wisdom for the younger generations.  But we are at a point in time where things are moving so fast that the older generation with the wisdom is not using the technology.  How will the younger generation learn how to use these extremely powerful tools for good, and not bad?  How will they learn about the importance of sources, ethics in blogging, importance of privacy, expectations in the workplace and using social media for making the world a better place?  If we – the current senior leaders of the world – don’t use and understand these powerful instruments, how will our children learn?

Here are some other resources I encourage you to read:

I’ll close by reminding everyone to be their own “tech nowist” by learning, experimenting and leveraging what technology and tools are out there …now.

Have fun!

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