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Cisco Manufacturing’s social media activities for Rockwell Automation Fair

Rockwell Automation Fair is only a few weeks away!

Automation Fair is Rockwell Automation’s largest user conference and tradeshow. In 2011, it will be held at the McCormick Convention Center, Chicago, from November 15th-17th.  Over 13,000 attendees are expected to attend this annual showcase of manufacturing solutions. The event is free for attendees.

We in Cisco Manufacturing are extremely excited about our presence and booth at Rockwell Automation Fair (RAF). The technologies and solutions we will demonstrating will be focused on the collaboration, security, and network convergence we are bringing to the production environment.

We are packing a full schedule, so make sure to follow us on all of our social media channels to learn more about the event and all that Cisco has to offer there!

Our blog is our hub (you’re reading it right now). All of our RAF information, including blogs, daily event digests and reflections, links to videos and pictures, etc. will appear here:

http://blogs.cisco.com/category/manufacturing/

Our teaser videos will be posted on our YouTube channel. Also, video shot by our team live at RAF will be posted here as well:

http://youtubecisco.com/manufacturing

Join us for in-depth discussions with other manufacturing thought leaders regarding RAF on our LinkedIn channel:

http://www.linkedin.com/groups/Cisco-Connected-Manufacturing-3836381

Our Flickr account is where you will find photos taken live at the event:

http://www.flickr.com/photos/cisco_pics/sets/72157628044783382/

We will be tweeting live from RAF and amplifying our social media activities leading up to the event.

Our umbrella twitter handle is:

@CiscoMFG

The following are the team members who will be tweeting live at RAF:

@PGrangerCISCO, Peter Granger, Senior Global Market Manager
@wylie_mark, Mark Wylie, Manufacturing Industry Solutions Manager
@KevinDavenport, Kevin Davenport, Global Solutions Manager for Industrial Intelligence

Also, be sure to follow Rockwell Automation at @AutomationFair and view their list of Media and Partners who will be attending and tweeting about the event. Use the RAF hashtag #autofair in your Tweets!

http://twitter.com/#!/AutomationFair/automation-fair

We hope you’re as excited as we are about Automation Fair. So please join the conversation and tell us what you’d like to see from Cisco at the event!

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Sharks to Drive Mobile Traffic in 2012

To clarify, it’s actually the interest in sharks that drives mobile device traffic – not the beasts themselves.  Although sharks are some of the planet’s most mobile creatures, they lag in spending on tech gadgets due to a lack in household income and thumbs.

Read More »

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Lost in Social Media: The Proficient Reach Nirvana [PICTURE] #lostinsm

Figuratively speaking, of course. The Proficient state is the last stage in the evolution cycle. Before diving into things, let’s quickly review the 4 social media adoption phases that come before the Pros. The Missing, which I previously introduced as the Mistrusting, represent a group that is absent from social media for one reason or another. Then come the Seekers who are all about experimentation and discovery. Up next are the Integrators who are starting to uncover the place of social media in the bigger picture and are learning to connect different tools, activities, resources and programs. In the fourth phase, the Relators are taking integration to new levels and advancing their practices far beyond those of the Integrators…until they reach a point where social media becomes a part of their DNA. Welcome to Nirvana!

Business. In its ultimate phase, social media will be Read More »

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Using Twitter for real-time, personalized marketing

Now here is an interesting example of using social media to deliver personalized marketing. KLM airlines, which has made the claim that they “will answer every tweet in person within the hour day and night,” created this viral video to demonstrate their commitment to this effort. Read More »

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Virtual Velocity Broadcast Recap: Tips and Tricks for Leveraging LinkedIn for Business

Fun LinkedIn Facts:

  • LinkedIn operates the world’s largest professional network on the Internet with more than 120 million members in over 200 countries and territories.
  • Professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.
  • LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.

With statistics as impressive as those, can your company afford not to be utilizing LinkedIn in its marketing strategy?

I’ll admit, LinkedIn is not a service that I check several times a day like I do other social media sites. But after sitting in on our latest Virtual Partner Velocity broadcast, which fellow Channels blogger Alex Krasne hosted and moderated, I think I’ll be changing my social media tune.

During this informative broadcast, guest speaker Heather Margolis, Channel Maven Consulting President and Founder and Everything Channel contributor shared tips on how to use LinkedIn to brand yourself online, increase your network, engage with prospects, drive marketing tactics, and build your thought leadership platform.

She gave key pointers on simple things you can do today to spruce up your LinkedIn profile and how to correctly use the features the powerful platform has to offer. Then, Heather answered questions that our audience tweeted in during the broadcast.

Couldn’t tune in to the broadcast? The video replay is available now.
The replay is available on the Partner Velocity site. Look for Heather Margolis in the list of events and click “View replay” to access the On Demand broadcast.After you watch the replay, complete the event survey on the Partner Velocity site to be entered into a sweepstakes to win a social media assessment and consulting from Channel Maven Consulting (US $1800 value).

After Heather presented, we took questions the audience submitted. Keep reading to check out the useful advice Heather had. Read More »

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